I’m a senior social media professional with over nine years of experience shaping and growing audiences across Facebook, Twitter, Instagram, and more. I’ve led influencer campaigns, built brand identities, and created content strategies that boost engagement and reach. I’ve managed multi-channel campaigns for diverse brands, from consumer-focused to NHS and non-profit organisations, always aiming to turn data into creative, publish-ready storytelling.
I thrive in cross-functional teams, nurture relationships with creators, and translate complex brand messages into accessible content. I love building communities online, refining brand voice, and driving meaningful growth through thoughtful strategy, rigorous planning, and hands-on execution.
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