Hi there! I’m Gemin Goh Hui Shan, a digital marketing and content creator based in Singapore. I hold a Bachelor of Business with a Marketing major from Nanyang Technological University and have built a track record delivering compelling content, brand campaigns, and e‑commerce growth across APAC for beauty and lifestyle brands. I’ve grown my own TikTok to tens of thousands of followers and collaborated with major brands to craft engaging content that resonates with audiences. I’m fluent in English and Mandarin, and I thrive in cross‑functional teams—working with design, e‑commerce, retail, and external partners to plan, execute, and optimize campaigns across social, CRM, and paid channels. I’m proficient in CapCut, Canva, Adobe Creative Cloud, and Microsoft Office, and I’m always exploring new ways to tell brand stories that connect with people.

Gemin Goh Hui Shan

Hi there! I’m Gemin Goh Hui Shan, a digital marketing and content creator based in Singapore. I hold a Bachelor of Business with a Marketing major from Nanyang Technological University and have built a track record delivering compelling content, brand campaigns, and e‑commerce growth across APAC for beauty and lifestyle brands. I’ve grown my own TikTok to tens of thousands of followers and collaborated with major brands to craft engaging content that resonates with audiences. I’m fluent in English and Mandarin, and I thrive in cross‑functional teams—working with design, e‑commerce, retail, and external partners to plan, execute, and optimize campaigns across social, CRM, and paid channels. I’m proficient in CapCut, Canva, Adobe Creative Cloud, and Microsoft Office, and I’m always exploring new ways to tell brand stories that connect with people.

Available to hire

Hi there! I’m Gemin Goh Hui Shan, a digital marketing and content creator based in Singapore. I hold a Bachelor of Business with a Marketing major from Nanyang Technological University and have built a track record delivering compelling content, brand campaigns, and e‑commerce growth across APAC for beauty and lifestyle brands. I’ve grown my own TikTok to tens of thousands of followers and collaborated with major brands to craft engaging content that resonates with audiences.

I’m fluent in English and Mandarin, and I thrive in cross‑functional teams—working with design, e‑commerce, retail, and external partners to plan, execute, and optimize campaigns across social, CRM, and paid channels. I’m proficient in CapCut, Canva, Adobe Creative Cloud, and Microsoft Office, and I’m always exploring new ways to tell brand stories that connect with people.

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Language

English
Fluent

Work Experience

Content Creator at Gemin Goh on TikTok
November 1, 2021 - Present
Created and published fashion, beauty and lifestyle content; grew personal TikTok to 13.1K followers and 1M likes, focusing on engaging storytelling and audience growth.
Digital Marketing Executive (Travel Retail) at The Estée Lauder Companies Inc
May 1, 2024 - May 1, 2025
Led end-to-end content strategy across Instagram, TikTok and paid channels; rolled out new pre-order sites regionally; managed digital and social campaigns; supported ATL/BTL campaigns and cross-functional teams.
Development Marketing Intern at L’Oréal
January 1, 2023 - July 1, 2023
Partnered with international and regional stakeholders to brainstorm and refine product ideas; designed digital launch kits and assets; managed timelines and supported APAC market launches; contributed to TVC briefings.
SEA E-commerce Intern at Benefit Cosmetics
February 1, 2024 - May 1, 2024
Led major e-commerce marketing campaigns; supported Lazada CRM membership growth; created digital assets for e-commerce campaigns; managed Lazada Feed calendar.
Social Media Intern at FastJobs
November 1, 2021 - May 1, 2022
Strategized and crafted content for FastJobs’ social channels; grew TikTok/Instagram engagement and follower growth; produced educational articles and social assets.
Regional Brands and Community Intern
September 1, 2022 - December 1, 2022
Supported regional brand and community content initiatives; collaborated with stakeholders across multiple brands to ensure consistent messaging; produced regional press releases and media assets.
Orientation Programme Lead at Nanyang Business School Orientation Programme
August 1, 2020 - August 1, 2021
Conceptualized and executed orientation programs for freshmen; ensured wellbeing of seniors and freshmen; led a team as Assistant Chief Group Leader.

Education

Bachelor of Business; Major in Marketing at Nanyang Technological University
August 1, 2020 - December 1, 2023

Qualifications

GCE A-Level Examinations (Singapore Cambridge)
January 11, 2030 - June 5, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality