I have worked in the backend helping design, implement and deploy AI/ML solutions for multiple companies large and small. From automated bidding to LLMs, I have a wide variety of experience.

Geoffrey King

I have worked in the backend helping design, implement and deploy AI/ML solutions for multiple companies large and small. From automated bidding to LLMs, I have a wide variety of experience.

Available to hire

I have worked in the backend helping design, implement and deploy AI/ML solutions for multiple companies large and small. From automated bidding to LLMs, I have a wide variety of experience.

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
French
Intermediate

Work Experience

Senior ML Engineer at Origin 8Cares
September 1, 2021 - Present
Built and deployed ML models (GBDTs, GLMs, MLE, probabilistic methods) for lead scoring and capacity estimation, improving conversion rates and operational planning.
ML Engineer & Algorithm Developer at Acquisio
November 1, 2017 - September 19, 2025
Developed algorithms to automate bid and budget management for online advertising; built end-to-end ML pipelines in AWS; standardized data processing; led cross-team adoption decisions; implemented CI/CD pipelines; mentored junior data scientists.
Java Backend Developer at Acquisio
December 31, 2015 - September 19, 2025
Implemented API integrations with external data providers and advertising platforms; contributed to rapid-response team for investigating, triaging and patching platform bugs.
Java Developer at JNPSoft
August 31, 2014 - September 19, 2025
Maintained software for an automotive product information management (PIM) cataloging system; designed and built PDF templates for printed product catalogs.
Senior ML Engineer & Tech Lead at Origin 8Cares
September 1, 2021 - Present
Remote role leading end-to-end data and ML lifecycle from project ideation through model development, production deployment, and ongoing operations. Built and deployed ML models (GBDTs, GLMs, probabilistic methods) for lead scoring and capacity estimation, improving conversion rates and operational planning. Proactively identified and evaluated third-party vendors to reduce project time-to-value. Directed QA analytics platform work for customer phone calls using transcription, feature extraction, embeddings, and classification. Implemented model serving and inference pipelines on GCP with Cloud Functions and Vertex AI; proposed anomaly detection for insurer agent activity. Collaborated with business stakeholders to deliver KPI reporting and performance dashboards.
Senior ML Engineer & Tech Lead at Newfold Digital (Web.com)
August 1, 2021 - September 19, 2025
Led ML engineering and data science initiatives, building end-to-end ML models (lead scoring, capacity estimation) and related analytics to improve conversion and planning. Oversaw vendor evaluations and adoption to accelerate value, and mentored junior data scientists. Built and deployed training and inference pipelines, guided production-ready ML services, and aligned ML work with business goals across digital platforms.
ML Engineer & Algorithm Developer at Aquisio
November 1, 2017 - September 19, 2025
Developed algorithms to automate bids and budgets for online advertising. Built data pipelines to collect client data via web scraping (Selenium), developed classifiers for client segmentation based on site content, and unified online advertising algorithms for multi-channel campaigns. Implemented training and serving infrastructure on AWS microservices, and established CI/CD with Bamboo. Led AB tests and contributed to cross-team data science efforts.
Java Backend Developer at JNPSoft
August 1, 2014 - September 19, 2025
Maintained software for an auto product information management (PIM) catalog; designed and built PDF templates for printed product catalogs.
Senior ML Engineer at Origin 8Cares
September 1, 2021 - Present
Built and deployed ML models (GBDTs, GLMs, MLE, probabilistic methods) for lead scoring and capacity estimation, improving conversion rates and operational planning. Proactively identified and evaluated third-party vendors, guiding adoption decisions that reduced project time-to-value. Managed and guided the delegation of development and labeling tasks to external consultants. Led the development of QA analytics platform for customer phone calls using transcription, feature extraction, text embeddings, classification and LLM pipeline. Built and deployed model training pipelines using Vertex AI. Developed internal tooling for large-scale call analysis using LLMs (Claude, Gemini and ChatGPT). Developed model serving and inference services with GCP Cloud Functions and Vertex AI. Proposed and implemented an anomaly detection system for monitoring insurance agent activity. Collaborated with business stakeholders and insurance agents to build performance and KPI reporting.
ML Engineer & Tech Lead at Newfold Digital (Web.com)
August 31, 2021 - September 19, 2025
Led a project to build a pipeline to collect data from client websites by scraping with Selenium. Developed classifier models for segmenting clients based on site content. Collaborated across engineering teams to unify online advertising algorithms. Built training and serving infrastructure for conversion-rate models and cross-channel attribution. Mentored junior data scientists and aligned cross-functional teams around ML initiatives.
ML Engineer & Algorithm Developer at Acquisition
November 1, 2017 - September 19, 2025
Developed algorithms to automate bid and budget management for online advertising. Built infrastructure for model training on AWS and model inference as microservices. Implemented CI/CD pipelines for Python projects with Bamboo CI/CD and Docker. Migrated existing bidding algorithms from Mathematica to Python. Collaborated with engineering team leads to bring software development best practices to the data science team. Developed and ran A/B tests for algorithm changes, including Difference-in-Differences analyses.
Java Backend Developer at Acquisition
January 1, 2015 - September 19, 2025
Implemented API integrations with external data providers and advertising platforms. Worked on rapid response team for investigating, triaging, and patching platform bugs.
Java Developer at JNPSoft
August 31, 2014 - September 19, 2025
Maintained software for an automotive product information management (PIM) cataloging system. Designed and built PDF templates for printed product catalogs.

Education

B.Sc. Computer Science at Carleton University
January 1, 2008 - January 1, 2012
Bachelor of Computer Science at Carleton University
January 1, 2008 - January 1, 2012
B.C.S Computer Science at Carleton University
January 1, 2008 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Other, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more