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Hi, I'm Sumit Maheshwari, a performance-driven Digital Marketing Specialist with over 10 years of experience managing high-budget, ROI-focused campaigns across education, travel, and tech industries. I'm passionate about leveraging tools like Google Ads, Meta, and analytics to improve lead generation, conversion rates, and return on ad spend. Currently, I work part-time in Canada while seeking full-time marketing roles. I enjoy creating targeted marketing strategies and using data to optimize campaigns that really make a difference. I look forward to connecting and contributing my skills to a dynamic marketing team.…Hi, I'm Sumit Maheshwari, a performance-driven Digital Marketing Specialist with over 10 years of experience managing high-budget, ROI-focused campaigns across education, travel, and tech industries. I'm passionate about leveraging tools like Google Ads, Meta, and analytics to improve lead generation, conversion rates, and return on ad spend. Currently, I work part-time in Canada while seeking full-time marketing roles. I enjoy creating targeted marketing strategies and using data to optimize campaigns that really make a difference. I look forward to connecting and contributing my skills to a dynamic marketing team.

Sumit Maheshwari

Digital Marketer, PPC Manager, Social Media Freelancer, +4

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Hi, I'm Sumit Maheshwari, a performance-driven Digital Marketing Specialist with over 10 years of experience managing high-budget, ROI-focused campaigns across education, travel, and tech industries. I'm passionate about leveraging tools like Google Ads, Meta, and analytics to improve lead generation, conversion rates, and return on ad spend. Currently, I work part-time in Canada while seeking full-time marketing roles. I enjoy creating targeted marketing strategies and using data to optimize campaigns that really make a difference. I look forward to connecting and contributing my skills to a dynamic marketing team.…Hi, I'm Sumit Maheshwari, a performance-driven Digital Marketing Specialist with over 10 years of experience managing high-budget, ROI-focused campaigns across education, travel, and tech industries. I'm passionate about leveraging tools like Google Ads, Meta, and analytics to improve lead generation, conversion rates, and return on ad spend. Currently, I work part-time in Canada while seeking full-time marketing roles. I enjoy creating targeted marketing strategies and using data to optimize campaigns that really make a difference. I look forward to connecting and contributing my skills to a dynamic marketing team.

Available to hire

Hi, I’m Sumit Maheshwari, a performance-driven Digital Marketing Specialist with over 10 years of experience managing high-budget, ROI-focused campaigns across education, travel, and tech industries. I’m passionate about leveraging tools like Google Ads, Meta, and analytics to improve lead generation, conversion rates, and return on ad spend.

Currently, I work part-time in Canada while seeking full-time marketing roles. I enjoy creating targeted marketing strategies and using data to optimize campaigns that really make a difference. I look forward to connecting and contributing my skills to a dynamic marketing team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Digital Marketing Manager → Sr. Digital Marketing Manager at Aakash Educational Services Limited

April 1, 2022 - January 31, 2024

Managed Google, Meta, and Microsoft Ads with a monthly C$500K+ budget, boosting lead conversions by 20%. Improved enrollment retention by 18% through automated email, SMS, and WhatsApp campaigns. Enhanced organic traffic by 35% and reduced CPA by 15% with SEO support and remarketing strategies. Utilized GA4 and Tag Manager to improve conversion tracking accuracy by 25% and CTR by 22%.

Online Marketing Manager – Paid Media at askIITians Web Pvt. Ltd

July 1, 2020 - April 1, 2022

Managed Google, Microsoft, Facebook, TikTok, and Snapchat ads for EdTech campaigns, optimizing bidding strategies and creatives to increase lead conversions by 25%. Developed data-driven performance marketing strategies, reducing CPL by 18% while scaling campaign reach across multiple regions.

Assistant Manager → Sr. Assistant Manager – SEM at Fareportal Inc (CheapOair Canada)

August 1, 2017 - July 1, 2020

Led SEM strategy and team operations for Canadian travel campaigns on Google & Bing Ads. Optimized ad performance, reduced CPL, and improved campaign ROI using data insights.

Asst. Manager – Digital Marketing at Radiant Hues CRM Solutions Limited

December 1, 2016 - August 1, 2017

Optimized Google Merchant Center & Facebook Shopping Ads for luxury brands. Resolved feed disapprovals, improved shopping ad visibility and ROAS.

Campaign Specialist at Google India (Via, Intelenet Global Services)

August 1, 2015 - October 31, 2016

Managed Google Ads for SMBs; structured campaigns, optimized performance, and ensured policy compliance. Assisted advertisers with account structuring, keyword planning, and ad copy creation to improve campaign performance.

SEM Specialist → Team Lead – SEM at iYogi Limited

September 1, 2011 - July 31, 2015

Handled $300K/month in Google & Bing Ads; improved CPA and inbound call volume. Strategized bid optimizations and performance tracking to maximize ROI.

Education

Master of Global Management at Royal Roads University, BC, Canada

January 1, 2023 - December 31, 2024

PG Diploma at IME College, India

January 1, 2015 - December 31, 2016

B.Tech at AKTU, India

January 1, 2007 - December 31, 2011