Sumit Maheshwari

Available to hire

Hi, I'm Sumit Maheshwari, a performance-driven Digital Marketing Specialist with over 10 years of experience managing high-budget, ROI-focused campaigns across education, travel, and tech industries.

About

Hi, I’m Sumit Maheshwari, a performance-driven Digital Marketing Specialist with over 10 years of experience managing high-budget, ROI-focused campaigns across education, travel, and tech industries. I’m passionate about leveraging tools like Google Ads, Meta, and analytics to improve lead generation, conversion rates, and return on ad spend.

Currently, I work part-time in Canada while seeking full-time marketing roles. I enjoy creating targeted marketing strategies and using data to optimize campaigns that really make a difference. I look forward to connecting and contributing my skills to a dynamic marketing team.

  • 12 years' experience
  • Joined September 2024

Languages

  • EnglishFluent
  • HindiFluent

Industry experience

  • Education
  • Travel & Hospitality
  • Financial Services
  • Healthcare
  • Other
  • Software & Internet
  • Media & Entertainment
  • Non-Profit Organization
  • Consumer Goods

More experts in Victoria, Canada

Work experience· 6 roles

Digital Marketing Manager → Sr. Digital Marketing Manager · Aakash Educational Services LimitedApr 2022 – Jan 2024 · 1 yr 10 mos

Managed Google, Meta, and Microsoft Ads with a monthly C$500K+ budget, boosting lead conversions by 20%. Improved enrollment retention by 18% through automated email, SMS, and WhatsApp campaigns. Enhanced organic traffic by 35% and reduced CPA by 15% with SEO support and remarketing strategies. Utilized GA4 and Tag Manager to improve conversion tracking accuracy by 25% and CTR by 22%.

Online Marketing Manager – Paid Media · askIITians Web Pvt. LtdJul 2020 – Apr 2022 · 1 yr 10 mos

Managed Google, Microsoft, Facebook, TikTok, and Snapchat ads for EdTech campaigns, optimizing bidding strategies and creatives to increase lead conversions by 25%. Developed data-driven performance marketing strategies, reducing CPL by 18% while scaling campaign reach across multiple regions.

Assistant Manager → Sr. Assistant Manager – SEM · Fareportal Inc (CheapOair Canada)Aug 2017 – Jul 2020 · 3 yrs

Led SEM strategy and team operations for Canadian travel campaigns on Google & Bing Ads. Optimized ad performance, reduced CPL, and improved campaign ROI using data insights.

Asst. Manager – Digital Marketing · Radiant Hues CRM Solutions LimitedDec 2016 – Aug 2017 · 9 mos
Campaign Specialist · Google India (Via, Intelenet Global Services)Aug 2015 – Oct 2016 · 1 yr 3 mos
SEM Specialist → Team Lead – SEM · iYogi LimitedSep 2011 – Jul 2015 · 3 yrs 11 mos

Education

Master of Global Management · Royal Roads University, BC, Canada2023 – 2024
PG Diploma · IME College, India2015 – 2016
B.Tech · AKTU, India2007 – 2011

Certifications and awards· 6

Google Search Ads Certification2024
Hubspot – Content, Inbound and Digital Marketing2024
Market Simulation – Royal Roads2024
Google Ads – Search2024

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