Senior Web & Digital Operations Specialist with 30+ years of experience across digital, publishing, and creative operations. Over the past six years, I have focused on WordPress infrastructure, web platform management, and digital delivery, managing 350+ live client websites with approximately 99% uptime. I thrive on reliability and automation, and I designed a custom regression testing tool built on BackstopJS with AI-assisted coding that reduced manual QA effort by around 60% and boosted deployment confidence.\n\nMy background spans both technical and creative disciplines, from national newsprint to modern digital projects. I bridge developers, designers, and stakeholders to ensure consistent delivery, lead onboarding of platforms like HubSpot, and apply UI/UX quality reviews with tools such as Figma to keep quality and performance at the forefront.
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The Challenge
Design an engaging yet academic cover for an intermediate-level pure mathematics textbook aimed at students preparing for MATSEC or equivalent UK IGCSE examinations. The cover needed to feel modern, approachable, and visually represent mathematical depth and precision without being intimidating.
The Process
I was responsible for the entire artistic direction of the book. This included developing the cover concept from initial ideation through multiple iterations, creating the hypnotic red and orange vortex illustration, refining typography hierarchy, and designing the full interior layout. Explored mathematical motifs such as spirals, fractals, and geometric patterns to symbolize “diving deeper” into complex topics while maintaining clarity and academic credibility.
The Solution
A dynamic swirling vortex design that draws the viewer’s eye inward, paired with strong, clean typography on the cover. The interior was designed with clear visual hierarchy, consistent layout system, and student-friendly formatting to support learning.
Results / Impact
Successfully used as the official cover and interior design for the Second Edition. The comprehensive design approach helped make the textbook more visually appealing and easier to navigate for students while maintaining a professional educational standard.
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