BBQ Shack – Family Grill Adventure

BBQ Shack is a family-friendly restaurant that brings the excitement of outdoor barbecue into a warm and inviting dining experience. Inspired by the spirit of adventure, camping, and gathering around a crackling fire, BBQ Shack serves authentic grilled dishes that satisfy every member of the family.

The visual identity embraces earthy tones, flame motifs, and grilling tools to create a brand personality that feels adventurous yet approachable—perfectly suited for its middle-class family audience.

For this project, I developed a comprehensive visual identity system for BBQ Shack, including logo design, packaging, and various supporting branding elements. The logo was crafted with a bold yet friendly character, incorporating symbols such as tongs, skewers, flames, and a small shack silhouette that communicates warmth, community, and the joy of grilling together.

Every visual element was designed to embody the restaurant’s “grill adventure” essence. From food packaging and paper bags to flame-pattern graphics, each piece works cohesively to deliver a consistent and memorable brand experience.

This visual exploration aims to bring BBQ Shack’s unique character to life through a harmonious, energetic, and adventure-driven design approach that celebrates great food and family moments.

IKUYO – Japanese Snack Delights
IKUYO is a modern Japanese restaurant specializing in authentic Japanese snacks, with a focus on delightful ice cream creations. With a fresh, playful, yet elegant concept, IKUYO is the perfect destination for Japanese snack enthusiasts.

For this project, I developed a comprehensive visual identity for IKUYO, including logo design, company profile, business cards, and various branding elements. Each piece was crafted to reflect the vibrant spirit of Japanese culture while maintaining a modern and relevant appeal for its target audience.

This visual exploration aims to bring IKUYO’s uniqueness to life through a harmonious and consistent design approach.