Sour Patch Kids (UK&I) - Social Media Management

Overview: Social media management for Sour Patch Kids UK & Ireland, contracted through Dentsu Creative. Worked closely with creative and strategy teams to bring the brand’s mischievous personality to life across TikTok and Instagram through reactive content, trend-led executions and always-on social activity.

Responsibilities:

• Managing day-to-day social media activity across TikTok and Instagram
• Planning content aligned with campaign and brand objectives
• Collaborating with creative, strategy and content production teams
• Providing platform and trend insights to ensure content felt native to each channel
• Monitoring performance and identifying opportunities to optimise content and engagement

Results:

• 5.5M organic TikTok video views
• 201K Instagram reach