Hanmac Korean Lager New Pack & Brand World

I developed the new packaging and Brand World for HANMAC, the first Korean Lager perfect for consumers taste. This beer is brewed with 100% homegrown high-quality rice (Korea’s staple food that symbolizes the country) directly supplied by local farmers, in order to ensure the best flavor and quality.

The packaging design stands out and enhance an image that speaks about the new and smoother taste of the beer. The Brand World developed, also reflects the brand origin and new spirit: to make “Korea Smooth”.

The identity was builded around two forces meant to live in the same bottle: a Smooth Heart and a Bold Character. The new logo pairs a bolder, hand-tailored wordmark with the Kihamoon, a gold medallion built from a rice-ear motif and the geometry of traditional Korean windows.