I'm a Melbourne-based Senior Web & UI Designer with a passion for creating user-centered digital experiences. I lead end-to-end design and front-end development for robust, scalable web products, collaborating with brand and product teams to deliver cohesive UI across platforms. Over the past decade I've worked with teams across Colombia and Australia, building WordPress themes, responsive interfaces, design systems, and performance-optimized sites using HTML, CSS, JavaScript, Vue, and React. I thrive on turning creative concepts into intuitive interfaces, improving accessibility and conversions, and mentoring others.

Gerson Mena

I'm a Melbourne-based Senior Web & UI Designer with a passion for creating user-centered digital experiences. I lead end-to-end design and front-end development for robust, scalable web products, collaborating with brand and product teams to deliver cohesive UI across platforms. Over the past decade I've worked with teams across Colombia and Australia, building WordPress themes, responsive interfaces, design systems, and performance-optimized sites using HTML, CSS, JavaScript, Vue, and React. I thrive on turning creative concepts into intuitive interfaces, improving accessibility and conversions, and mentoring others.

Available to hire

I’m a Melbourne-based Senior Web & UI Designer with a passion for creating user-centered digital experiences. I lead end-to-end design and front-end development for robust, scalable web products, collaborating with brand and product teams to deliver cohesive UI across platforms.

Over the past decade I’ve worked with teams across Colombia and Australia, building WordPress themes, responsive interfaces, design systems, and performance-optimized sites using HTML, CSS, JavaScript, Vue, and React. I thrive on turning creative concepts into intuitive interfaces, improving accessibility and conversions, and mentoring others.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior Digital Designer & Web Developer at SML
June 1, 2019 - November 9, 2025
Collaborated extensively with the SML brand team to deliver cohesive and impactful digital product UI designs. Led the development and ongoing optimization of the company’s web platforms to ensure a consistent brand experience, high performance, and accessibility across devices.
Front-End Developer at Exist ay a.com Agencia Digital
August 1, 2018 - August 1, 2018
Engineered custom WordPress themes and plugins to deliver seamless, high-performing digital products. Improved site speed and accessibility; collaborated with designers and marketers to translate creative concepts into interactive interfaces; built responsive landing pages and web apps using Vue.js, HTML, CSS, and JavaScript.
Web Designer at Reinvent Publicidad
July 1, 2017 - July 1, 2017
Designed pixel-perfect interfaces for websites, landing pages, and email campaigns. Produced high-fidelity mockups and prototypes that communicated design intent. Aligned visuals with brand identity while optimizing usability and conversions; created Google Ads creatives and email templates tailored to campaign objectives.

Education

Bachelor's Degree in Interactive Media Design at ICESI University
July 1, 2010 - July 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services