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I'm a Melbourne-based Senior Web & UI Designer with a passion for creating user-centered digital experiences. I lead end-to-end design and front-end development for robust, scalable web products, collaborating with brand and product teams to deliver cohesive UI across platforms. Over the past decade I've worked with teams across Colombia and Australia, building WordPress themes, responsive interfaces, design systems, and performance-optimized sites using HTML, CSS, JavaScript, Vue, and React. I thrive on turning creative concepts into intuitive interfaces, improving accessibility and conversions, and mentoring others.…I'm a Melbourne-based Senior Web & UI Designer with a passion for creating user-centered digital experiences. I lead end-to-end design and front-end development for robust, scalable web products, collaborating with brand and product teams to deliver cohesive UI across platforms. Over the past decade I've worked with teams across Colombia and Australia, building WordPress themes, responsive interfaces, design systems, and performance-optimized sites using HTML, CSS, JavaScript, Vue, and React. I thrive on turning creative concepts into intuitive interfaces, improving accessibility and conversions, and mentoring others.

Gerson Mena

Web Designer, UI Designer, Front-End Developer, +4

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I'm a Melbourne-based Senior Web & UI Designer with a passion for creating user-centered digital experiences. I lead end-to-end design and front-end development for robust, scalable web products, collaborating with brand and product teams to deliver cohesive UI across platforms. Over the past decade I've worked with teams across Colombia and Australia, building WordPress themes, responsive interfaces, design systems, and performance-optimized sites using HTML, CSS, JavaScript, Vue, and React. I thrive on turning creative concepts into intuitive interfaces, improving accessibility and conversions, and mentoring others.…I'm a Melbourne-based Senior Web & UI Designer with a passion for creating user-centered digital experiences. I lead end-to-end design and front-end development for robust, scalable web products, collaborating with brand and product teams to deliver cohesive UI across platforms. Over the past decade I've worked with teams across Colombia and Australia, building WordPress themes, responsive interfaces, design systems, and performance-optimized sites using HTML, CSS, JavaScript, Vue, and React. I thrive on turning creative concepts into intuitive interfaces, improving accessibility and conversions, and mentoring others.

Available to hire

I’m a Melbourne-based Senior Web & UI Designer with a passion for creating user-centered digital experiences. I lead end-to-end design and front-end development for robust, scalable web products, collaborating with brand and product teams to deliver cohesive UI across platforms.

Over the past decade I’ve worked with teams across Colombia and Australia, building WordPress themes, responsive interfaces, design systems, and performance-optimized sites using HTML, CSS, JavaScript, Vue, and React. I thrive on turning creative concepts into intuitive interfaces, improving accessibility and conversions, and mentoring others.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Digital Designer & Web Developer at SML

June 1, 2019 - November 9, 2025

Collaborated extensively with the SML brand team to deliver cohesive and impactful digital product UI designs. Led the development and ongoing optimization of the company’s web platforms to ensure a consistent brand experience, high performance, and accessibility across devices.

Front-End Developer at Exist ay a.com Agencia Digital

August 1, 2018 - August 1, 2018

Engineered custom WordPress themes and plugins to deliver seamless, high-performing digital products. Improved site speed and accessibility; collaborated with designers and marketers to translate creative concepts into interactive interfaces; built responsive landing pages and web apps using Vue.js, HTML, CSS, and JavaScript.

Web Designer at Reinvent Publicidad

July 1, 2017 - July 1, 2017

Designed pixel-perfect interfaces for websites, landing pages, and email campaigns. Produced high-fidelity mockups and prototypes that communicated design intent. Aligned visuals with brand identity while optimizing usability and conversions; created Google Ads creatives and email templates tailored to campaign objectives.