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Creative Lead and UI/UX Designer with 12+ years of experience delivering branding, digital products, publications, and multi-channel marketing campaigns for higher education institutions and international clients. Proven leader in creative direction, team mentorship, and producing high-impact institutional reports and campaign assets. Passionate about combining creativity with technology to build user-centred experiences. Skilled in Adobe Creative Suite, Figma, HTML/CSS, and AI-assisted design and modern UX workflows—turning strategy into polished visuals across both digital and print touchpoints.…Creative Lead and UI/UX Designer with 12+ years of experience delivering branding, digital products, publications, and multi-channel marketing campaigns for higher education institutions and international clients. Proven leader in creative direction, team mentorship, and producing high-impact institutional reports and campaign assets. Passionate about combining creativity with technology to build user-centred experiences. Skilled in Adobe Creative Suite, Figma, HTML/CSS, and AI-assisted design and modern UX workflows—turning strategy into polished visuals across both digital and print touchpoints.

Najam Gulbaz

Graphic Designer, UI Designer, Illustrator, +5

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Creative Lead and UI/UX Designer with 12+ years of experience delivering branding, digital products, publications, and multi-channel marketing campaigns for higher education institutions and international clients. Proven leader in creative direction, team mentorship, and producing high-impact institutional reports and campaign assets. Passionate about combining creativity with technology to build user-centred experiences. Skilled in Adobe Creative Suite, Figma, HTML/CSS, and AI-assisted design and modern UX workflows—turning strategy into polished visuals across both digital and print touchpoints.…Creative Lead and UI/UX Designer with 12+ years of experience delivering branding, digital products, publications, and multi-channel marketing campaigns for higher education institutions and international clients. Proven leader in creative direction, team mentorship, and producing high-impact institutional reports and campaign assets. Passionate about combining creativity with technology to build user-centred experiences. Skilled in Adobe Creative Suite, Figma, HTML/CSS, and AI-assisted design and modern UX workflows—turning strategy into polished visuals across both digital and print touchpoints.

Available to hire

Creative Lead and UI/UX Designer with 12+ years of experience delivering branding, digital products, publications, and multi-channel marketing campaigns for higher education institutions and international clients. Proven leader in creative direction, team mentorship, and producing high-impact institutional reports and campaign assets.

Passionate about combining creativity with technology to build user-centred experiences. Skilled in Adobe Creative Suite, Figma, HTML/CSS, and AI-assisted design and modern UX workflows—turning strategy into polished visuals across both digital and print touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Arabic

Intermediate

Work Experience

CREATIVE LEAD at Marketing & Communications at LUMS University, Lahore

December 1, 2016 - June 4, 2024

Collaborated with senior leadership to devise innovative solutions for brand development. Established and oversaw creative project schedules, ensuring timely delivery of assets within budget constraints. Solicited and incorporated input to create effective project briefs. Crafted artwork aligned with prescribed style and content guidelines. Pitched imaginative ideas and concepts for both print and digital campaigns. Designed presentations tailored for board meetings. Provided leadership to the design team, guiding the production of newsletters, website designs, Annual Reports, publications, and promotional materials across university campaigns. Conceptualized and developed innovative design solutions for projects. Managed production of high-quality design assets for print and digital media. Collaborated with stakeholders to ensure brand consistency and creativity.

Assistant Project Manager / Graphic Designer at COMSATS University, Islamabad

January 1, 2016 - January 1, 2015

Led creative development and execution of branding, marketing, and communication campaigns for university-wide initiatives, admissions, events, and institutional promotions across print and digital platforms. Designed high-impact visual assets including social media graphics, digital advertisements, digital signage, and presentation materials. Produced institutional publications such as Annual Reports, undergraduate and graduate prospectuses, brochures, magazines, newsletters, and event collateral with consistent brand delivery.

Creative Lead at Lahore University of Management Sciences (LUMS), Lahore

January 1, 2016 - Present

Led creative direction and execution of integrated marketing campaigns to strengthen institutional brand identity across print, digital, and experiential platforms. Partnered with senior leadership, advancement teams, and stakeholders to develop strategic visual communication materials for admissions, fundraising, alumni relations, donor engagement, and institutional initiatives. Planned and delivered creative solutions across concept, strategy, design, production, and final delivery while maintaining brand consistency. Designed and produced annual reports, impact reports, brochures, magazines, prospectuses, event branding, signage, banners, presentations, and promotional collateral. Created digital assets for websites, landing pages, email campaigns, newsletters, and social media; produced GIF animations, motion graphics, and large-format animated content for LED screens and university events. Managed end-to-end production lifecycle for print and digital outputs, coordinating with p

Assistant Project Manager/Graphic Designer at COMSATS University Islamabad

January 1, 2016 - Present

Worked closely with students, faculty, and internal teams to bring creative ideas to life and support a wide range of university projects. Created engaging visual content for marketing campaigns, events, and university initiatives. Collaborated with teams to brainstorm and design pitches, proposals, and promotional materials. Oversaw multiple projects from concept through completion, ensuring deadlines and quality standards were met.

Freelance Designer at Various International Clients

January 1, 2012 - Present

Partnered with BoxFusion (UK), Praesto Consulting (UK), Beacon Financial Group (USA), Life Empowerment Church (Bahamas), and the Global Leadership Summit (Bahamas); contributed to event branding, publications, and digital campaigns; developed adaptability to different cultures, audiences, and brand voices.