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I'm a Creative Strategist and UA Lead (Mobile) with a strong background in high-end VFX. I bridge art and data, turning performance metrics like CTR, ROAS, and Hook Rate into winning creative concepts for mobile games. I love blending AI-powered workflows with hands-on production to deliver scalable, high-quality assets. With a Masters in 3D Animation & VFX and years leading UA and video production across London and beyond, I connect data teams with art departments to drive growth. I thrive on mentoring teams, shipping compelling trailers and UA assets for AR and mobile platforms, and pushing the boundaries of what's possible with AI and VFX.…I'm a Creative Strategist and UA Lead (Mobile) with a strong background in high-end VFX. I bridge art and data, turning performance metrics like CTR, ROAS, and Hook Rate into winning creative concepts for mobile games. I love blending AI-powered workflows with hands-on production to deliver scalable, high-quality assets. With a Masters in 3D Animation & VFX and years leading UA and video production across London and beyond, I connect data teams with art departments to drive growth. I thrive on mentoring teams, shipping compelling trailers and UA assets for AR and mobile platforms, and pushing the boundaries of what's possible with AI and VFX.

Jessica Chu

Creative Director, Brand Strategist, Marketing Strategist, +5

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I'm a Creative Strategist and UA Lead (Mobile) with a strong background in high-end VFX. I bridge art and data, turning performance metrics like CTR, ROAS, and Hook Rate into winning creative concepts for mobile games. I love blending AI-powered workflows with hands-on production to deliver scalable, high-quality assets. With a Masters in 3D Animation & VFX and years leading UA and video production across London and beyond, I connect data teams with art departments to drive growth. I thrive on mentoring teams, shipping compelling trailers and UA assets for AR and mobile platforms, and pushing the boundaries of what's possible with AI and VFX.…I'm a Creative Strategist and UA Lead (Mobile) with a strong background in high-end VFX. I bridge art and data, turning performance metrics like CTR, ROAS, and Hook Rate into winning creative concepts for mobile games. I love blending AI-powered workflows with hands-on production to deliver scalable, high-quality assets. With a Masters in 3D Animation & VFX and years leading UA and video production across London and beyond, I connect data teams with art departments to drive growth. I thrive on mentoring teams, shipping compelling trailers and UA assets for AR and mobile platforms, and pushing the boundaries of what's possible with AI and VFX.

Available to hire

I’m a Creative Strategist and UA Lead (Mobile) with a strong background in high-end VFX. I bridge art and data, turning performance metrics like CTR, ROAS, and Hook Rate into winning creative concepts for mobile games. I love blending AI-powered workflows with hands-on production to deliver scalable, high-quality assets.

With a Masters in 3D Animation & VFX and years leading UA and video production across London and beyond, I connect data teams with art departments to drive growth. I thrive on mentoring teams, shipping compelling trailers and UA assets for AR and mobile platforms, and pushing the boundaries of what’s possible with AI and VFX.

Skills

3D Animation

Autodesk Maya

Blender

DaVinci Resolve Studio

Facebook Ads

Experience Level

3D Animation

Expert

Autodesk Maya

Expert

Blender

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Intermediate

Work Experience

Senior Video Editor & Motion Graphics Artist at Freelance

December 1, 2025 - Present

Available for short-term contracts and project-based work; producing data-driven video creatives for high-performance game marketing; leading hybrid VFX and AI-powered workflows to deliver agency-quality assets with fast turnaround.

Lead UA Artist at Play Stack

January 1, 2021 - November 1, 2025

Directed end-to-end production of UA video ads for mobile, using granular performance data (CTR, ROAS, Hook Rate) to guide A/B testing and exceed marketing KPIs; managed the video creative team; bridged Data/UA with Art departments; integrated AI tools and high-end VFX pipelines.

3D Generalist (Freelance) at Gamesys

January 1, 2019 - January 1, 2021

Produced data-driven UA assets and video creatives for mobile campaigns; maintained asset fidelity across trailers and promos; collaborated with marketing and art teams to hit campaign KPIs.

3D Animator / Generalist at Many Many Creations

January 1, 2016 - January 1, 2019

Collaborated with CG artists on character animation, motion graphics, lighting, and compositing for commercial projects; contributed concept ideas and technical solutions to win bids.