I'm GUNTER JOHANNES, a Senior Technical SEO Architect and WordPress Engineering Specialist with 16+ years of experience building revenue engines for high-growth B2B and D2C brands. I design conversion-focused, mobile-first websites integrated with CRM systems, analytics, and automation, delivering scalable WordPress architectures and robust technical SEO foundations. I specialize in Generative Engine Optimization (GEO) and AI-driven search strategies, backed by deep technical audits and custom API integrations (Screaming Frog + Gemini). Based in Santiago, Chile, I serve global clients with a One Percent Better philosophy and a track record of growing organic traffic and ROI through thoughtful, durable optimization.

GUNTER JOHANNES

I'm GUNTER JOHANNES, a Senior Technical SEO Architect and WordPress Engineering Specialist with 16+ years of experience building revenue engines for high-growth B2B and D2C brands. I design conversion-focused, mobile-first websites integrated with CRM systems, analytics, and automation, delivering scalable WordPress architectures and robust technical SEO foundations. I specialize in Generative Engine Optimization (GEO) and AI-driven search strategies, backed by deep technical audits and custom API integrations (Screaming Frog + Gemini). Based in Santiago, Chile, I serve global clients with a One Percent Better philosophy and a track record of growing organic traffic and ROI through thoughtful, durable optimization.

Available to hire

I’m GUNTER JOHANNES, a Senior Technical SEO Architect and WordPress Engineering Specialist with 16+ years of experience building revenue engines for high-growth B2B and D2C brands. I design conversion-focused, mobile-first websites integrated with CRM systems, analytics, and automation, delivering scalable WordPress architectures and robust technical SEO foundations. I specialize in Generative Engine Optimization (GEO) and AI-driven search strategies, backed by deep technical audits and custom API integrations (Screaming Frog + Gemini). Based in Santiago, Chile, I serve global clients with a One Percent Better philosophy and a track record of growing organic traffic and ROI through thoughtful, durable optimization.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent

Work Experience

Founder & AI Search Strategist at Dress Your WordPress
July 1, 2009 - Present
Led WordPress development and technical SEO strategy for 100+ clients across home services, legal, medical, and DTC industries. Designed conversion-optimized, mobile-first websites integrated with CRM systems, analytics, and automation tools. Implemented advanced technical SEO initiatives including schema markup, Core Web Vitals optimization, site architecture, and local SEO. Delivered ROI reporting to stakeholders and provided guidance on platform scalability and organic growth strategy.
WordPress, AEO & Technical SEO Specialist at Pink Point Media
June 1, 2019 - Present
Conducted technical SEO audits and implemented Generative Engine Optimization (GEO) strategies for visibility on traditional search and AI-driven platforms. Optimized service-based client portfolios using advanced Schema markup to bridge local search and Answer Engine Optimization. Led a 1,400-hour enterprise technical project as Lead Developer and Project Manager; built high-performance WooCommerce sites with analytics and conversion tracking.
Web Development Consultant at Streetsense
January 1, 2024 - March 1, 2025
Engineered custom web solutions for high-end multifamily properties, aligning premium brand design with real-time property management data. Architected API integrations with RentCafe (Yardi) to automate synchronization of unit availability, pricing, and floor plans. Developed interactive UI components (dynamic floor plan visualizers and neighborhood mapping) to boost engagement and lead generation.
Senior WordPress Developer (Contract) at Webvixxen Design
February 1, 2014 - Present
Advanced local SEO infrastructure and AEO-driven site rebuilds. Led long-term optimization initiatives and custom plugin/API development to improve site performance and data stability for high-authority brands.
WordPress Developer (Contract) at Designsite
August 1, 2014 - Present
Developed custom WordPress themes and plugins for U.S.-based agencies; integrated e-commerce functionality, payment gateways, and responsive design systems; supported cross-platform migrations including Squarespace to WordPress.
Web Development Consultant at Streetsense (Contract)
January 1, 2024 - March 1, 2025
Engineered custom web solutions for high-end multifamily residential properties, aligning premium brand design with real-time property management data. Architected and implemented API integrations with RentCafe (Yardi) to automate synchronization of unit availability, pricing, and floor plans across property websites. Developed interactive UI components including dynamic floor plan visualizers and neighborhood mapping experiences, increasing engagement and lead generation. Optimized front-end performance, accessibility, and cross-browser compatibility for high-traffic real estate portals. Collaborated with creative directors and strategists to translate architectural complexity into intuitive, conversion-focused user experiences.

Education

Bachelor of Business Management at University of Pretoria
January 1, 2001 - January 1, 2004

Qualifications

Technical AI Search Essentials (Semrush)
January 1, 2026 - January 1, 2027
AI Visibility Essentials (Semrush)
January 1, 2026 - January 1, 2027
Technical SEO and AI Search Essentials (Semrush)
January 1, 2026 - January 1, 2027
SEO Certified HubSpot
January 1, 2026 - February 1, 2027
Google Analytics Certification
November 1, 2025 - November 1, 2026

Industry Experience

Professional Services, Healthcare, Retail, Software & Internet, Other, Media & Entertainment, Education