Dynamic marketing professional with 4 years of experience in digital and broadcast media, skilled in driving business growth through strategic creativity and actionable insights. Proficient in collaborating with clients across diverse regions, consistently adapting communication approaches to meet unique cultural needs. Skilled at fostering cross-cultural understanding and building effective, lasting professional relationships. Currently pursuing an MSc in Strategic Marketing to advance expertise in cutting-edge marketing strategies and innovation. Versatile in learning new concepts quickly and thriving in dynamic environments.

GAURI TICHKULE

Dynamic marketing professional with 4 years of experience in digital and broadcast media, skilled in driving business growth through strategic creativity and actionable insights. Proficient in collaborating with clients across diverse regions, consistently adapting communication approaches to meet unique cultural needs. Skilled at fostering cross-cultural understanding and building effective, lasting professional relationships. Currently pursuing an MSc in Strategic Marketing to advance expertise in cutting-edge marketing strategies and innovation. Versatile in learning new concepts quickly and thriving in dynamic environments.

Available to hire

Dynamic marketing professional with 4 years of experience in digital and broadcast media, skilled in driving business growth through strategic creativity and actionable insights. Proficient in collaborating with clients across diverse regions, consistently adapting communication approaches to meet unique cultural needs. Skilled at fostering cross-cultural understanding and building effective, lasting professional relationships.

Currently pursuing an MSc in Strategic Marketing to advance expertise in cutting-edge marketing strategies and innovation. Versatile in learning new concepts quickly and thriving in dynamic environments.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Executive Media Operations at IPG Mediabrands
June 1, 2024 - September 1, 2025
Global media solutions division within Interpublic Group. Collaborated daily with 25+ network partners and digital vendors to ensure smooth execution of media placements, attaining 95% on-target delivery and maximizing reach across priority audience demographics. Conducted bi-weekly GRP and unit count analyses, optimizing campaign performance and increasing viewership engagement by 12% through timely strategy adjustments. Drove stewardship of key accounts, including Merck, Floor and Decor, Egglands, and Henkel, achieving 97% client retention rate through proactive communication, robust performance tracking, and data-driven media recommendations. Negotiated and planned 100+ commercial placements quarterly with 20+ national networks, securing premium ad spots and achieving an average cost efficiency gain of 10% per campaign. Created 50+ detailed media estimates and packages using Media Ocean, improving accuracy and reducing planning turnaround time by 30%.
Platform Support Specialist at Mediamint
September 1, 2021 - May 1, 2024
Led onboarding of 50+ advertisers monthly, integrating diverse ad formats across global social media channels, driving accelerated client acquisition and retention. Optimized over 100+ multi-channel campaigns each quarter, consistently surpassing client KPIs by leveraging advanced analytics and market insights for tailored campaign solutions. Led seamless CRM integration for platforms HubSpot, Mailchimp, and Marketo, enabling enhanced automation and personalized customer journeys to boost campaign effectiveness. Executed over 150+ paid display advertising campaigns monthly, delivering rapid recommendations on ad size, budgeting, and targeting to maximize results, achieved through constant communication with clients. Delivered a 99.2% customer satisfaction rate and drove platform innovation by proposing new product features and ensuring proactive client support, fostering long-term stakeholder relationships. Contributed to the successful integration of AdRoll with Shopify, garnering up

Education

MSc Strategic Marketing at Cranfield University
September 1, 2025 - September 1, 2026
Bachelor of Business Management at City Premium Collage
July 1, 2018 - August 1, 2021
PG Certification in Digital Marketing and Communication at Upgrad - MICA
December 1, 2020 - August 1, 2021

Qualifications

PG Certification in Digital Marketing and Communication
December 1, 2020 - August 1, 2021

Industry Experience

Media & Entertainment, Professional Services