Available to hire
I’m a marketing manager with 13 years of experience driving leads, sales increase, demand generation, and performance marketing across industries including financial services, FMCG, and agencies. I’ve generated over 20,000 leads at my current position, optimized costs with an 84% reduction in CPC, and achieved more than 1,500% ROI on a $100,000 annual budget while building and training teams of up to 10 digital marketing experts. My strengths include marketing strategy, paid search and social advertising, SEO, CRO, marketing automation, CRM, and analytics with tools like GA4 and Looker Studio.
Additionally, I’m a digital marketing instructor with 7 years of teaching experience and over 3,500 students trained through hands-on workshops. I enjoy sharing knowledge and applying data-driven approaches to optimize marketing performance and team growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Persian
Fluent
Work Experience
Country Marketing Officer (CMO) at Ingot Brokers
February 1, 2023 - PresentLed comprehensive marketing strategies including organic growth, PR, branding, digital marketing, automation, retargeting and remarketing, yielding an 84% reduction in CPC and strong growth in owned media channels. Managed a $100,000 annual budget with over 1,500% ROI while exceeding quarterly KPIs. Developed a customized marketing automation system on WordPress to activate customer journeys, achieving 12% conversion rate from MQL to funded account. Implemented analytical tools such as GA4, Looker Studio, Microsoft Clarity, and WebEngage. Localized campaigns for the Iranian market focusing on language, culture, and spend habits to optimize lead quality and reduce acquisition costs. Established and managed a marketing team including SEO, content, PPC, and design, while creating SOPs for procedures, planning, analytics, and reporting.
Chief Marketing Officer at Rajex Digital Agency
January 31, 2023 - August 26, 2025Planned marketing and brand positioning strategies for SMEs across medical, tech, fintech, and startup sectors. Built a network of media agencies for cooperative trade-offs. Created go-to-market plans including ICP, messaging, creative briefs, and funnels to speed launches and improve lead quality and conversions. Implemented CRM and marketing automation via Odoo with lead scoring and sales SLAs. Established analytics tools with GA4 and Looker Studio, integrating UTM standards and attribution reviews. Negotiated contracts for MarTech and agencies, streamlining stacks and improving cost-performance ratios. Interviewed and hired a technical digital marketing team. Organized marketing events, workshops, PR participation, influencer campaigns, and event marketing to expand brand reach.
Marketing Manager at COOK Company
December 31, 2021 - August 26, 2025Managed marketing for the first national café chain brand “Cook,” encompassing social media (Instagram), influencer marketing, e-commerce, events, and customer loyalty programs. Increased Instagram followers from 2,000 to 52,000 via UGC, influencer events, and consistent content scheduling. Launched the café's e-commerce website achieving 11% of total sales online in the first year. Marketed a low-calorie product 'Placenta' that generated a 48x sales increase in 12 months. Improved brand NPS from 42 to 78 by engaging customers in product design, redesigning customer journeys, and creating a responsive voice of customer system. Aligned marketing with promotional events and in-store activities for consistent cross-channel messaging. Managed campaign tracking using Google Analytics, Meta Insights, and Excel dashboards.
Digital Marketing Manager at Seyagh Software Group
December 31, 2017 - August 26, 2025Managed a team for B2B SEO strategy that ranked #1 for competitive keywords. Reduced Google Ads spending by 81% by optimizing Quality Score and manual bidding, increasing CRO and lead volume. Ran optimized multi-channel ad campaigns generating 2,500 MQLs monthly, 15 times above average. Planned exhibition participation achieving top 3 ranking. Setup email automation and led weekly industry newsletters for brand reputation and PR. Collaborated with product development to align marketing messages with release cycles. Created performance dashboards using Google Analytics and Excel for ongoing strategy decisions.
Founder at Khoonegi
December 31, 2017 - August 26, 2025Founded a niche FMCG brand focused on healthy, home-style ready-to-make foods. Responsible for product development, branding, and marketing. Early adopter of Instagram for business use before modern tools were available. Designed Go-To-Market strategies using social media and community events. Built brand presence through customer loyalty programs. Managed product lifecycle from sourcing, packaging, fulfillment to early online sales via Instagram, Telegram, WhatsApp, and websites.
Education
Master of Science - MBA at Tehran University
October 14, 2019 - October 8, 2021MBA - Strategy
MBA, Strategy at Tehran Virtual University
January 1, 2022 - December 31, 2022B.Sc. in Information Technology at Tehran Virtual University
January 1, 2019 - December 31, 2019Qualifications
Digital Marketing
April 5, 2017 - April 5, 2027HubSpot Inbound Marketing - HubSpot Academy
January 1, 2017 - August 26, 2025Digital Marketing - MBT, Austria
January 1, 2016 - August 26, 2025Industry Experience
Computers & Electronics, Retail, Travel & Hospitality, Consumer Goods, Education, Software & Internet, Financial Services, Wholesale & Distribution, Media & Entertainment, Gaming, Professional Services
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