Hi, I'm Hannah. I recently graduated from NTU with a Bachelor's in Communication Studies, specialising in Strategic Communications, and I'm currently working as a Marketing Strategy Account Executive at 54 Group, a sports and entertainment agency. In my current role, I develop and execute integrated marketing campaigns for international sporting events across Asia, working with clients, agencies, media partners and internal teams to bring campaigns to life. My work spans strategy development, paid media, social media, activations, influencer marketing, partnerships, and on-site event delivery, so I've gained experience managing projects from planning through to execution and reporting. Prior to this, I worked across a variety of marketing roles in agencies, hospitality, social media and brand marketing. At TBWA, I supported regional campaigns for Singapore Airlines across more than 20 markets, while my social media marketing experiences gave me hands-on experience creating content, growing online communities and analysing performance. These experiences have helped me become comfortable working across different industries, audiences and marketing channels. What I think sets me apart is my ability to combine strategic thinking with creativity. I enjoy looking beyond what's typically done and finding ideas that will resonate with a specific audience. For example, for a golf tournament in Japan, I proposed using anime-style characters to represent professional golfers in our social content. Golf is often seen as serious and intimidating, so the idea was to make the sport feel more approachable while tapping into a cultural touchpoint that would resonate with Japanese audiences. I enjoy bringing together data, consumer insights and creative ideas to develop campaigns that are both engaging and commercially effective.…Hi, I'm Hannah. I recently graduated from NTU with a Bachelor's in Communication Studies, specialising in Strategic Communications, and I'm currently working as a Marketing Strategy Account Executive at 54 Group, a sports and entertainment agency. In my current role, I develop and execute integrated marketing campaigns for international sporting events across Asia, working with clients, agencies, media partners and internal teams to bring campaigns to life. My work spans strategy development, paid media, social media, activations, influencer marketing, partnerships, and on-site event delivery, so I've gained experience managing projects from planning through to execution and reporting. Prior to this, I worked across a variety of marketing roles in agencies, hospitality, social media and brand marketing. At TBWA, I supported regional campaigns for Singapore Airlines across more than 20 markets, while my social media marketing experiences gave me hands-on experience creating content, growing online communities and analysing performance. These experiences have helped me become comfortable working across different industries, audiences and marketing channels. What I think sets me apart is my ability to combine strategic thinking with creativity. I enjoy looking beyond what's typically done and finding ideas that will resonate with a specific audience. For example, for a golf tournament in Japan, I proposed using anime-style characters to represent professional golfers in our social content. Golf is often seen as serious and intimidating, so the idea was to make the sport feel more approachable while tapping into a cultural touchpoint that would resonate with Japanese audiences. I enjoy bringing together data, consumer insights and creative ideas to develop campaigns that are both engaging and commercially effective.WWWW…