Digital Content Creator at Signature Group

RESPONSIBILITIES - Owned end-to-end social and content strategy across eight priority brand accounts, driving community growth and engagement. - Produced and published high-performing short-form video and photography content for hospitality brands across Instagram and Facebook. - Created on-brand graphics and copywriting tailored to individual venues, ensuring consistency across 24 unique venues and platforms. - Managed Mailchimp email marketing campaigns, delivering promotional and commercial communications to drive bookings and engagement. - Led the group-wide internal newsletter, producing culture-led content, updates, and storytelling to engage 500+ staff across the business. Achievements - Drove 1.2M+ impressions in my first 6 months through effective video-first strategy. - Designed and delivered a 12-week group-wide social media training programme for 30+ venue social champions, significantly improving content skills, standards and engagement across the estate. - Promoted within 12 months to Digital Marketing & Social Media Executive in recognition of strong performance, rapid skill development, and increased responsibility.

Content Manager at Woven Whisky

Woven Whisky - Challenger brand start-up redefining the whisky space. Three-time Top 50 ‘World’s Most Admired Whiskies’. RESPONSIBILITIES: End-to-end content lead for a challenger brand, operating as a fully autonomous, one-person content department embedded within the wider marketing team. Owned the full content ecosystem across Instagram, YouTube and Email - from strategy and creative direction through to distribution, reporting and optimisation. Architected brand content pillars, a full community funnel, and a multi-channel growth strategy supporting community building and commercial goals. Lead collaborator and partnership strategy across whisky and lifestyle, including Kestin, Rains, Aetla, and Tony Singh, extending brand reach and cultural relevance. Identify, brief and manage a network of freelance creatives across photography, film and motion, ensuring consistent brand persona across platforms and countries. Built and manage the marketing tool stack (Klaviyo CRM, Later, YouTube, Google Analytics, Shopify CMS, Monday), delivering clear, actionable insight to founders. Hands-on across camera operation, advanced Canva proficiency, working knowledge of Premiere Pro, and experience with AI-powered creative tools to accelerate ideation, production and workflows.