Creative Art

Harpreet Rayat

Creative Art

Available to hire

Creative Art

Language

English
Fluent
French
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Bilingual Patient Care Coordinator at Speciality Health Network
January 1, 2024 - Present
Manage bilingual omni-channel Salesforce communications via call, email, fax with attention to detail and data-entry accuracy. Guide patients and healthcare professionals through insurance coverage, reimbursement options, and specialty drug access programs. Monitor and optimize program workflows by meeting KPIs such as case resolution time, SLA adherence, and satisfaction scores; implement CRM automation and tagging enhancements to improve communication and case tracking. De-escalate complex or emotionally sensitive cases with compassionate, solution-focused communication while upholding privacy standards and data integrity in hybrid and remote environments. Collaborate cross-functionally with Nurse Case Managers, Program Managers, and other stakeholders to streamline case management and support new program launches.
Assistant to the Director of Operations at Academy of Canadian Cinema and Television
June 1, 2021 - September 1, 2021
Orchestrated cross-functional collaboration between Programming and Membership teams to ensure data integrity and brand consistency for the Canadian Screen Awards; performed quality assurance on bilingual (English/French) nominees and winners materials. Executed high-level communications management with executives, vendors, sponsors, and stakeholders; optimized engagement and workflow efficiency through Google Workspace, Slack, and CRM tools. Streamlined logistics and scheduling by coordinating shipments and vendor dispatches; leveraged Salesforce CRM and Google Sheets for data analysis and renewals; supported bilingual marketing communications and post-event surveys to drive engagement.
Assistant to the Director of Operations at Academy of Canadian Cinema and Television
June 1, 2022 - September 1, 2022
Orchestrated cross-functional collaboration between Programming and Membership teams to ensure data integrity and brand consistency for the Canadian Screen Awards; performed QA on nominations and winner materials; managed event logistics, timelines, and vendor coordination.
Assistant to the Director of Operations at Academy of Canadian Cinema and Television
May 1, 2023 - October 1, 2023
Supported program launches, data management, and communications; maintained project timeliness and stakeholder reporting across bilingual teams; contributed to process improvements and onboarding.
Social Media Manager / Digital Campaign Marketing Specialist at Freelance (Remote)
September 1, 2021 - August 1, 2023
Executed data-driven social commerce campaigns using CRM segmentation, Meta CAPI, pixel-based retargeting, lookalike modeling, automated bid rules, UTM governance, and dashboards to optimize ROAS and CAC. Managed full influencer and affiliate lifecycles, including performance tracking, rate negotiations, CRM pipeline management, and rights usage enforcement. Coordinated high-production shoots and content operations; leveraged CMS/DAM and SEO/schemata, and automated post scheduling to ensure compliance and cross-team alignment. Designed and optimized digital creative and campaign strategies using multi-touch attribution, sentiment analysis, A/B testing, and Adobe Creative Cloud to deliver high-impact assets.
Cosmetician / Beauty Advisor at Beauty Boutique by Shoppers Drug Mart
October 1, 2022 - May 1, 2023
Created and scheduled paid ad campaigns via Meta Business Suite to drive localized engagement and conversions. Designed digital creative assets using Canva and Photoshop aligned with brand guidelines. Increased Instagram engagement through influencer partnerships, UGC, and CRM email campaigns. Analyzed POS, Meta Insights, and Google Analytics to optimize retail marketing performance.
Show Coordinator at National Arts Centre
March 1, 2021 - September 1, 2021
Led artist coordination for live shows, managing communication, schedules, and hospitality logistics with Asana and Google Workspace. Executed technical setups with the AV team using QLab, Ableton Live, and lighting control software; delivered run-of-show schedules and real-time performance tracking. Optimized workflows between artists, management, and venue staff using bilingual correspondence tools and CRM systems; provided comprehensive production support across multiple shows.
Recreation Attendant at Lifestyle Services and Leisure Services Inc
June 1, 2019 - April 1, 2021
Oversaw memberships and sign-in logs for residents of six condominiums; provided friendly, personalized service and maintained safety standards. Performed regular inspections of gym equipment and recreational areas and monitored pool temperature and chemical levels (pH, TA, FC, CH) to ensure safety compliance.
Brand Ambassador / Sales Associate at VF Corporations Vans
May 1, 2018 - August 1, 2020
Consistently exceeded weekly sales targets and delivered customer-centric experiences. Executed floor sets and managed price adjustments to maintain an organized, high-performing store environment; achieved 100% positive survey feedback.
Call Centre Agent / Telecommunications Representative at VoiceLogic
January 1, 2015 - December 31, 2018
Generated and qualified B2B leads through outbound calls and emails; optimized multi-channel outreach campaigns and improved appointment-setting conversion rates; supported client engagement.
Social Media Manager / Digital Campaign Marketing Specialist at Freelance / Remote
September 1, 2021 - August 31, 2023
Executed data-driven social commerce campaigns using CRM segmentation, Meta CAPI, pixel-based retargeting, lookalike modeling, automated bid rules, UTM governance, ROAS/CAC dashboards, and GA4 funnels; managed influencer and affiliate lifecycles; coordinated high-production shoots and content operations; designed and optimized digital creative and campaign strategy leveraging Adobe Creative Cloud to deliver brand-aligned, high-impact assets and product-drop campaigns.

Education

Bachelor’s of Fine Arts in Film Production at York University
January 1, 2020 - January 1, 2025
Bachelor of Fine Arts in Film Production at York University
January 1, 2020 - January 1, 2025

Qualifications

G License
January 11, 2030 - May 7, 2026
CPR-C/First-Aid
January 11, 2030 - May 7, 2026
Bronze Star/Cross/Medallion
January 11, 2030 - May 7, 2026
WHMIS
January 11, 2030 - May 7, 2026
G License
January 11, 2030 - May 7, 2026
CPR-C / First-Aid
January 11, 2030 - May 7, 2026
Bronze Star / Cross / Medallion
January 11, 2030 - May 7, 2026
WHMIS
January 11, 2030 - May 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Healthcare, Education

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