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Hi, I’m Harutyun Mnatsakan yan. I’m a marketing leader based in Yerevan with a proven track record driving growth, building scalable strategies, and delivering high-impact campaigns across Europe, Asia, and the Americas. I thrive on turning complex product capabilities into clear value propositions, leading cross-functional teams, and delivering measurable results while staying curious and collaborative. I specialize in strategic marketing, product messaging, brand development, and content-driven growth. I’m passionate about mentoring teams, optimizing multi-channel campaigns, and creating compelling experiences that boost engagement and profitability.…Hi, I’m Harutyun Mnatsakan yan. I’m a marketing leader based in Yerevan with a proven track record driving growth, building scalable strategies, and delivering high-impact campaigns across Europe, Asia, and the Americas. I thrive on turning complex product capabilities into clear value propositions, leading cross-functional teams, and delivering measurable results while staying curious and collaborative. I specialize in strategic marketing, product messaging, brand development, and content-driven growth. I’m passionate about mentoring teams, optimizing multi-channel campaigns, and creating compelling experiences that boost engagement and profitability.

Harutyun Mnatsakan yan

Art Director, Creative Director, Graphic Designer, +7

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Hi, I’m Harutyun Mnatsakan yan. I’m a marketing leader based in Yerevan with a proven track record driving growth, building scalable strategies, and delivering high-impact campaigns across Europe, Asia, and the Americas. I thrive on turning complex product capabilities into clear value propositions, leading cross-functional teams, and delivering measurable results while staying curious and collaborative. I specialize in strategic marketing, product messaging, brand development, and content-driven growth. I’m passionate about mentoring teams, optimizing multi-channel campaigns, and creating compelling experiences that boost engagement and profitability.…Hi, I’m Harutyun Mnatsakan yan. I’m a marketing leader based in Yerevan with a proven track record driving growth, building scalable strategies, and delivering high-impact campaigns across Europe, Asia, and the Americas. I thrive on turning complex product capabilities into clear value propositions, leading cross-functional teams, and delivering measurable results while staying curious and collaborative. I specialize in strategic marketing, product messaging, brand development, and content-driven growth. I’m passionate about mentoring teams, optimizing multi-channel campaigns, and creating compelling experiences that boost engagement and profitability.

Available to hire

Hi, I’m Harutyun Mnatsakan yan. I’m a marketing leader based in Yerevan with a proven track record driving growth, building scalable strategies, and delivering high-impact campaigns across Europe, Asia, and the Americas. I thrive on turning complex product capabilities into clear value propositions, leading cross-functional teams, and delivering measurable results while staying curious and collaborative.

I specialize in strategic marketing, product messaging, brand development, and content-driven growth. I’m passionate about mentoring teams, optimizing multi-channel campaigns, and creating compelling experiences that boost engagement and profitability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Armenian

Fluent

English

Advanced

Japanese

Advanced

Russian

Advanced

Work Experience

Head of Marketing Strategy at Digital Yerevan

May 1, 2024 - Present

Designed and executed the company-wide marketing and business strategy, driving 200% growth in overall operational scale across multiple markets.

Senior Product Marketing Manager at 10Web

August 1, 2021 - March 31, 2024

Refined product messaging for global scale; led high-impact go-to-market launches; improved enterprise engagement across the US, Europe, Asia and Australia.

Marketing Lead and Creative/Art Director at HOS Beauty

August 1, 2023 - Present

Revamped brand and strategy; led end-to-end campaigns across Instagram, TikTok, OO H, and influencer collaborations, elevating brand perception and consistency.

Product Marketing Manager (project-based) at DistinctIon Talent

May 1, 2022 - September 30, 2022

Delivered seamless product launches for 5 online courses; ensured timely delivery and consistent brand positioning across channels.

Marketing Advisor and Business Communications Instructor at Miraso Training Center

April 1, 2021 - September 30, 2022

Designed and delivered customized business communications training; conducted more than 100 tailored classes per month for over 65 non-native English-speaking professionals.

Marketing Campaign Manager and Creative Director at Bizet Beauty Zone

May 1, 2019 - September 30, 2022

Led full-cycle marketing campaigns across Instagram, TikTok, OO H, and influencer collaborations, ensuring brand consistency and impactful multi-channel execution.

Marketing Lead at Kivera Naynomis

April 1, 2019 - December 31, 2019

Built brand identity and strategy; increased brand visibility and customer recognition across digital and retail channels.

Business Communications Instructor at AIESEC University

June 1, 2018 - August 31, 2018

Delivered Business English training across levels A1-C1, integrating cross-cultural elements and real-world business scenarios to strengthen fluency and professional communication skills.

Head of Marketing Strategy at Digital

May 1, 2024 - Present

Designed and executed the company-wide marketing and business strategy, driving a 200% increase in overall operational scale across multiple markets. Led market expansion initiatives across Europe, Asia, and Latin America. Directed end-to-end product acquisition and retention solutions, launching 50+ features that boosted user engagement and conversions. Streamlined cross-departmental operations by leading 400+ cross-functional projects to eliminate bottlenecks and elevate campaign performance.

Marketing Lead and Creative/Art Director at OS Beauty

August 1, 2023 - Present

Revamped brand and strategy across Instagram, TikTok, OOH, and influencer collaborations to boost brand perception and consistency. Launched 120+ end-to-end campaigns, doubling bookings in the first month and driving a major rise in social engagement. Led cross-disciplinary teams of 10–12 creatives, improving campaign quality and efficiency. Built a content/SEO-driven growth plan, publishing 10–15 articles monthly and increasing organic traffic by 300%, strengthening brand authority in beauty and wellness.

Marketing Advisor and Business Communications Instructor at Mira so Training Center

April 1, 2021 - September 1, 2022

Designed and delivered customized business communications training for over 65 non-native English-speaking professionals, conducting more than 100 tailored classes per month and boosting language fluency, confidence, and professional communication skills.