Harutyun Mnatsakan yan
Hi, I’m Harutyun Mnatsakan yan.
About
Hi, I’m Harutyun Mnatsakan yan. I’m a marketing leader based in Yerevan with a proven track record driving growth, building scalable strategies, and delivering high-impact campaigns across Europe, Asia, and the Americas. I thrive on turning complex product capabilities into clear value propositions, leading cross-functional teams, and delivering measurable results while staying curious and collaborative.
I specialize in strategic marketing, product messaging, brand development, and content-driven growth. I’m passionate about mentoring teams, optimizing multi-channel campaigns, and creating compelling experiences that boost engagement and profitability.
- 7 years' experience
- Joined February 2026
Skills· 20
Languages
- ArmenianFluent
- EnglishAdvanced
- JapaneseAdvanced
- RussianAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Retail
- Software & Internet
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Work experience· 11 roles
Designed and executed the company-wide marketing and business strategy, driving a 200% increase in overall operational scale across multiple markets. Led market expansion initiatives across Europe, Asia, and Latin America. Directed end-to-end product acquisition and retention solutions, launching 50+ features that boosted user engagement and conversions. Streamlined cross-departmental operations by leading 400+ cross-functional projects to eliminate bottlenecks and elevate campaign performance.
Designed and executed the company-wide marketing and business strategy, driving 200% growth in overall operational scale across multiple markets.
Revamped brand and strategy across Instagram, TikTok, OOH, and influencer collaborations to boost brand perception and consistency. Launched 120+ end-to-end campaigns, doubling bookings in the first month and driving a major rise in social engagement. Led cross-disciplinary teams of 10–12 creatives, improving campaign quality and efficiency. Built a content/SEO-driven growth plan, publishing 10–15 articles monthly and increasing organic traffic by 300%, strengthening brand authority in beauty and wellness.
Education
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