Hayden Ng

Social Media Manager at Resorts World Sentosa

Worked closely with the Founder to manage social media and build media relationships. Managed external social media agencies for strategic planning, content strategy and execution across Instagram, TikTok, Xiaohongshu and Facebook. Planned and executed monthly social media ad campaigns. Guided branding guidelines; oversaw content production across platforms; achieved follower growth and increased media presence.

Social Media Manager at KLH Health Pte Ltd

Increased client posts and reviews by up to 5% through content audits. Managed end-to-end content creation, including videography, photography, editing, and copywriting for Instagram and TikTok. Built and executed content calendars aligned with business goals, product launches, and brand storytelling. Strategically produced high-performing content tailored to each client’s brand, resulting in consistent engagement growth.

Marketing Manager at Freia Aesthetics / Medical

Conceptualised, designed and published content for external and internal platforms (including newsletters, digital screens, and internal website). Managed campaigns to boost brand awareness and patient acquisition.

Social Media Manager at Suntec Convention Centre

Planned and executed all branding campaigns across social media; managed media and KOLs for influencer marketing; led community engagement across platforms.

Social Media Editor / Senior Writer at Elle Singapore / Her World / MediaCorp / SPH Magazines / Edipresse Media Singapore

Produced editorial content and managed social media presence; held senior writer and content producer roles across multiple publications.

Founder & Principal Consultant at Moonwave

I help brands who struggle with social media to plan and produce quality content for their social media platforms.

Social Media Manager at Resorts World Sentosa

Worked closely with the founder to manage social media and build media relations; planned and executed social media campaigns and coordinated content production.

Social Media Manager at KL Health Pte Ltd

Utilised relationships with media and key opinion leaders to strengthen social media presence; conducted content audits that increased client posts and reviews by up to 5%.

Social Media Manager at Suntec Convention Centre

Managed external social media agency teams and led strategy, content planning and execution across Instagram, TikTok, Xiaohongshu and Facebook.