I am a Senior Graphic & Industrial Designer specializing in wayfinding, signage, iconography and presentation design. I create user-focused designs that streamline processes, strengthen brand identity and deliver high-impact communications across both digital and print. I have experience leading large-scale projects and collaborating across teams to produce innovative solutions.…

Helder Cruz

I am a Senior Graphic & Industrial Designer specializing in wayfinding, signage, iconography and presentation design. I create user-focused designs that streamline processes, strengthen brand identity and deliver high-impact communications across both digital and print. I have experience leading large-scale projects and collaborating across teams to produce innovative solutions.…

Available to hire

I am a Senior Graphic & Industrial Designer specializing in wayfinding, signage, iconography and presentation design. I create user-focused designs that streamline processes, strengthen brand identity and deliver high-impact communications across both digital and print.

I have experience leading large-scale projects and collaborating across teams to produce innovative solutions.

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Language

English
Fluent
Portuguese
Advanced
French
Beginner

Work Experience

Presentation Designer at Apple (contract via Stinson)
April 7, 2025 - May 28, 2025
• Collaborated with Apple’s Worldwide Developer Relations team to design and refine Keynote presentations for WWDC 2025, a flagship global event • Specialized in complex diagrams and motion-driven storytelling, translating technical concepts into clear, engaging visuals • Contributed to the production of over 15,000 slides in a three-week sprint while maintaining strict brand accuracy and visual consistency • Applied expert-level Keynote skills to deliver polished presentations for executive and developer audiences supporting major product announcements • Operated in a high-pressure, multi-time zone environment with strict confidentiality and rapidly shifting requirements
Senior Graphic Designer at Parsons Corporation
November 1, 2021 - February 26, 2025
• Designed large-scale wayfinding systems and signage programs for transportation and public infrastructure projects, improving clarity, safety and user navigation • Developed cohesive iconography systems and visual standards to support internal teams and external stakeholders, strengthening brand consistency and usability • Led the design of high-impact sales and marketing presentations for proposals, client briefings and internal leadership, elevating storytelling and persuasion • Executed print and digital design initiatives across multiple media while maintaining strict brand alignment and production quality • Created customized graphic solutions for government and transportation clients, streamlining workflows and increasing engagement • Supported proposal efforts that secured multimillion-dollar contracts through clear, compelling visual communication
Industrial & Graphic Design Specialist at Bombardier/MHI RJ
October 1, 2005 - October 19, 2020
• Served as in-house design and branding lead, overseeing visual identity, graphic assets and brand consistency across programs • Built infographics, icon libraries and standardized templates that improved clarity, accessibility and design efficiency across teams • Co-led a major CRJ Series interior retrofit, contributing to overhead bin, lavatory and passenger accessibility redesigns • Introduced a new graphical concept stage for aircraft livery presentations, significantly reducing production time and cost • Designed custom aircraft livery schemes for international airline clients, strengthening brand presence and market differentiation • Applied deep expertise in ergonomics and human factors to ensure cabin interiors met high standards of comfort, usability and compliance

Education

Diploma of Industrial/Graphic Design at Humber College
September 8, 1997 - May 10, 1999
• Led third-year thesis project, designing a 1/4 scale automobile styling prototype featured in design publications and exhibited at Toronto’s Design Exchange.

Qualifications

Primary patent related to passenger cabin comfort
January 11, 2030 - January 5, 2026
Secondary patent related to passenger cabin interior accessibility
January 11, 2030 - January 5, 2026

Industry Experience

Telecommunications, Professional Services, Other, Computers & Electronics, Transportation & Logistics, Manufacturing, Media & Entertainment
    paper Black Sheep Branding

    A self-initiated branding project, Black Sheep Design explores the power of visual identity through a full suite of digital and print collateral. I developed the logo, tagline, typography and layout system to express a bold, unconventional brand voice.
    Inspired by the black sheep archetype, the concept embraces individuality, defiance and creative rebellion, capturing the spirit of a daring design start-up that challenges the norm.

    paper Metergy Test Deck
    Metergy Solutions – Presentation Deck Design Developed a polished and strategically structured presentation deck for Metergy Solutions as part of a final interview case study. The project focused on elevating brand storytelling through clear visual hierarchy, cohesive typography, and consistent colour application aligned with Metergy’s corporate identity. The deck featured a refreshed design system built around Avenir typography and a refined colour palette derived from Metergy’s brand and digital presence. Key highlights included establishing a balance between creative innovation and brand discipline, designing with accessibility and readability in mind, and demonstrating a strong understanding of narrative flow within a professional B2B context. The final result presented a clean, modern, and investor-ready aesthetic that emphasized clarity, structure, and brand cohesion. graphicdesigner pitchdeck…
    paper Metergy Test Deck
    Metergy Solutions – Presentation Deck Design Developed a polished and strategically structured presentation deck for Metergy Solutions as part of a final interview case study. The project focused on elevating brand storytelling through clear visual hierarchy, cohesive typography, and consistent colour application aligned with Metergy’s corporate identity. The deck featured a refreshed design system built around Avenir typography and a refined colour palette derived from Metergy’s brand and digital presence. Key highlights included establishing a balance between creative innovation and brand discipline, designing with accessibility and readability in mind, and demonstrating a strong understanding of narrative flow within a professional B2B context. The final result presented a clean, modern, and investor-ready aesthetic that emphasized clarity, structure, and brand cohesion. graphicdesigner pitchdeck…