I'm a seasoned presentation and graphic designer with over 15 years of experience creating high-impact visuals that drive engagement and elevate brand storytelling. Specializing in sales and marketing presentations, branding, and digital design, I’ve worked with leading companies like Parsons and Bombardier to develop compelling visual content that secures multimillion-dollar contracts. With expertise in PowerPoint, Keynote, CorelDraw and Adobe Creative Suite (Photoshop, Illustrator, InDesign), I craft polished, on-brand designs tailored to each client's unique needs. Whether it’s dynamic presentations, custom infographics, or engaging marketing materials, I bring a keen eye for detail, strategic thinking, and a passion for visual storytelling to every project. Let’s collaborate to bring your ideas to life! WORK EXPERIENCE Senior Graphic Designer, Parsons Corporation Nov 2021 – Feb 2025 - Engineered way-finding systems and signage solutions that enhanced user experience, safety, and spatial navigation across critical projects. - Conceptualized cohesive icon sets to support internal and external brand identity, improving usability and consistency. - Specialized in crafting high-impact sales and marketing presentations for both in-house and external clients, elevating brand narratives and customer engagement. - Orchestrated print and digital design initiatives, ensuring brand consistency and quality execution across various media. - Spearheaded the development of customized graphical solutions for government and transportation projects, enhancing efficiency and user engagement. - Contributed to project proposals that led to multimillion-dollar contracts by creating persuasive visual content and presentation decks. Graphic Designer, Roma Moulding Feb 2021 – May 2021 - Championed product photography efforts, staging and curating high-quality images for web and marketing use. - Designed promotional materials for two new moulding lines targeting charitable promotions, advancing corporate social responsibility initiatives. - Created polished catalogues and direct mail campaigns that enhanced brand visibility. - Collaborated with the marketing team to develop engaging digital content, resulting in increased online sales and customer engagement. Industrial & Graphic Design Specialist, Bombardier/MHI RJ Oct 2005 – Oct 2020 - Served as the in-house branding and design lead, managing logo creation, graphic assets, and upholding brand consistency. - Developed infographics, icon libraries, and standardized templates, optimizing design efficiency and accessibility. - Co-led a significant interior design retrofit for CRJ Series aircraft, focusing on passenger accessibility, comfort and lavatory redesigns. Created a new graphical concept stage for aircraft livery presentations, reducing production time and costs. - Designed custom livery schemes for international airline clients, enhancing brand identity and visibility.

hcruz

I'm a seasoned presentation and graphic designer with over 15 years of experience creating high-impact visuals that drive engagement and elevate brand storytelling. Specializing in sales and marketing presentations, branding, and digital design, I’ve worked with leading companies like Parsons and Bombardier to develop compelling visual content that secures multimillion-dollar contracts. With expertise in PowerPoint, Keynote, CorelDraw and Adobe Creative Suite (Photoshop, Illustrator, InDesign), I craft polished, on-brand designs tailored to each client's unique needs. Whether it’s dynamic presentations, custom infographics, or engaging marketing materials, I bring a keen eye for detail, strategic thinking, and a passion for visual storytelling to every project. Let’s collaborate to bring your ideas to life! WORK EXPERIENCE Senior Graphic Designer, Parsons Corporation Nov 2021 – Feb 2025 - Engineered way-finding systems and signage solutions that enhanced user experience, safety, and spatial navigation across critical projects. - Conceptualized cohesive icon sets to support internal and external brand identity, improving usability and consistency. - Specialized in crafting high-impact sales and marketing presentations for both in-house and external clients, elevating brand narratives and customer engagement. - Orchestrated print and digital design initiatives, ensuring brand consistency and quality execution across various media. - Spearheaded the development of customized graphical solutions for government and transportation projects, enhancing efficiency and user engagement. - Contributed to project proposals that led to multimillion-dollar contracts by creating persuasive visual content and presentation decks. Graphic Designer, Roma Moulding Feb 2021 – May 2021 - Championed product photography efforts, staging and curating high-quality images for web and marketing use. - Designed promotional materials for two new moulding lines targeting charitable promotions, advancing corporate social responsibility initiatives. - Created polished catalogues and direct mail campaigns that enhanced brand visibility. - Collaborated with the marketing team to develop engaging digital content, resulting in increased online sales and customer engagement. Industrial & Graphic Design Specialist, Bombardier/MHI RJ Oct 2005 – Oct 2020 - Served as the in-house branding and design lead, managing logo creation, graphic assets, and upholding brand consistency. - Developed infographics, icon libraries, and standardized templates, optimizing design efficiency and accessibility. - Co-led a significant interior design retrofit for CRJ Series aircraft, focusing on passenger accessibility, comfort and lavatory redesigns. Created a new graphical concept stage for aircraft livery presentations, reducing production time and costs. - Designed custom livery schemes for international airline clients, enhancing brand identity and visibility.

Available to hire

I’m a seasoned presentation and graphic designer with over 15 years of experience creating high-impact visuals that drive engagement and elevate brand storytelling. Specializing in sales and marketing presentations, branding, and digital design, I’ve worked with leading companies like Parsons and Bombardier to develop compelling visual content that secures multimillion-dollar contracts.
With expertise in PowerPoint, Keynote, CorelDraw and Adobe Creative Suite (Photoshop, Illustrator, InDesign), I craft polished, on-brand designs tailored to each client’s unique needs. Whether it’s dynamic presentations, custom infographics, or engaging marketing materials, I bring a keen eye for detail, strategic thinking, and a passion for visual storytelling to every project. Let’s collaborate to bring your ideas to life!

WORK EXPERIENCE
Senior Graphic Designer, Parsons Corporation
Nov 2021 – Feb 2025

  • Engineered way-finding systems and signage solutions that enhanced user experience, safety, and spatial navigation across critical projects.
  • Conceptualized cohesive icon sets to support internal and external brand identity, improving usability and consistency.
  • Specialized in crafting high-impact sales and marketing presentations for both in-house and external clients, elevating brand narratives and customer engagement.
  • Orchestrated print and digital design initiatives, ensuring brand consistency and quality execution across various media.
  • Spearheaded the development of customized graphical solutions for government and
    transportation projects, enhancing efficiency and user engagement.
  • Contributed to project proposals that led to multimillion-dollar contracts by creating persuasive visual content and presentation decks.

Graphic Designer, Roma Moulding
Feb 2021 – May 2021

  • Championed product photography efforts, staging and curating high-quality images for web and marketing use.
  • Designed promotional materials for two new moulding lines targeting charitable promotions, advancing corporate social responsibility initiatives.
  • Created polished catalogues and direct mail campaigns that enhanced brand visibility.
  • Collaborated with the marketing team to develop engaging digital content, resulting in increased online sales and customer engagement.

Industrial & Graphic Design Specialist, Bombardier/MHI RJ
Oct 2005 – Oct 2020

  • Served as the in-house branding and design lead, managing logo creation, graphic assets, and upholding brand consistency.
  • Developed infographics, icon libraries, and standardized templates, optimizing design efficiency and accessibility.
  • Co-led a significant interior design retrofit for CRJ Series aircraft, focusing on passenger accessibility, comfort and lavatory redesigns.
    Created a new graphical concept stage for aircraft livery presentations, reducing production time and costs.
  • Designed custom livery schemes for international airline clients, enhancing brand identity and visibility.
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Language

English
Fluent
Portuguese
Advanced
French
Beginner

Work Experience

Add your work experience history here.

Education

Diploma of Industrial/Graphic Design at Humber College
September 8, 1997 - May 10, 1999
* Led third-year thesis project, designing a 1/4 scale automobile styling prototype featured in design publications and exhibited at Toronto’s Design Exchange.

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Professional Services, Other, Computers & Electronics
    paper Metergy Test Deck
    Metergy Solutions – Presentation Deck Design Developed a polished and strategically structured presentation deck for Metergy Solutions as part of a final interview case study. The project focused on elevating brand storytelling through clear visual hierarchy, cohesive typography, and consistent colour application aligned with Metergy’s corporate identity. The deck featured a refreshed design system built around Avenir typography and a refined colour palette derived from Metergy’s brand and digital presence. Key highlights included establishing a balance between creative innovation and brand discipline, designing with accessibility and readability in mind, and demonstrating a strong understanding of narrative flow within a professional B2B context. The final result presented a clean, modern, and investor-ready aesthetic that emphasized clarity, structure, and brand cohesion. graphicdesigner pitchdeck
    paper Metergy Test Deck
    Metergy Solutions – Presentation Deck Design Developed a polished and strategically structured presentation deck for Metergy Solutions as part of a final interview case study. The project focused on elevating brand storytelling through clear visual hierarchy, cohesive typography, and consistent colour application aligned with Metergy’s corporate identity. The deck featured a refreshed design system built around Avenir typography and a refined colour palette derived from Metergy’s brand and digital presence. Key highlights included establishing a balance between creative innovation and brand discipline, designing with accessibility and readability in mind, and demonstrating a strong understanding of narrative flow within a professional B2B context. The final result presented a clean, modern, and investor-ready aesthetic that emphasized clarity, structure, and brand cohesion. graphicdesigner pitchdeck