Helder Cruz

Available to hire

I am a Senior Graphic & Industrial Designer specializing in wayfinding, signage, iconography and presentation design.

About

I am a Senior Graphic & Industrial Designer specializing in wayfinding, signage, iconography and presentation design. I create user-focused designs that streamline processes, strengthen brand identity and deliver high-impact communications across both digital and print.

I have experience leading large-scale projects and collaborating across teams to produce innovative solutions.

  • Joined March 2025

Industry experience

  • Telecommunications
  • Professional Services
  • Other
  • Computers & Electronics
  • Transportation & Logistics
  • Manufacturing
  • Media & Entertainment

Projects · 3

A self-initiated branding project, Black Sheep Design explores the power of visual identity through a full suite of digital and print collateral. I developed the logo, tagline, typography and layout system to express a bold, unconventional brand voice.
Inspired by the black sheep archetype, the concept embraces individuality, defiance and creative rebellion, capturing the spirit of a daring design start-up that challenges the norm.

Metergy Solutions – Presentation Deck Design Developed a polished and strategically structured presentation deck for Metergy Solutions as part of a final interview case study. The project focused on elevating brand storytelling through clear visual hierarchy, cohesive typography, and consistent colour application aligned with Metergy’s corporate identity. The deck featured a refreshed design system built around Avenir typography and a refined colour palette derived from Metergy’s brand and digital presence. Key highlights included establishing a balance between creative innovation and brand discipline, designing with accessibility and readability in mind, and demonstrating a strong understanding of narrative flow within a professional B2B context. The final result presented a clean, modern, and investor-ready aesthetic that emphasized clarity, structure, and brand cohesion. #graphicdesigner #pitchdeck

  • Designer
  • Graphic Designer
  • Presentation Designer

Metergy Solutions – Presentation Deck Design Developed a polished and strategically structured presentation deck for Metergy Solutions as part of a final interview case study. The project focused on elevating brand storytelling through clear visual hierarchy, cohesive typography, and consistent colour application aligned with Metergy’s corporate identity. The deck featured a refreshed design system built around Avenir typography and a refined colour palette derived from Metergy’s brand and digital presence. Key highlights included establishing a balance between creative innovation and brand discipline, designing with accessibility and readability in mind, and demonstrating a strong understanding of narrative flow within a professional B2B context. The final result presented a clean, modern, and investor-ready aesthetic that emphasized clarity, structure, and brand cohesion. graphicdesigner #pitchdeck

  • Designer
  • Graphic Designer
  • Presentation Designer

Work experience

Presentation Designer · Apple (contract via Stinson)Apr 2025 – May 2025 · 2 mos

• Collaborated with Apple’s Worldwide Developer Relations team to design and refine Keynote presentations for WWDC 2025, a flagship global event • Specialized in complex diagrams and motion-driven storytelling, translating technical concepts into clear, engaging visuals • Contributed to the production of over 15,000 slides in a three-week sprint while maintaining strict brand accuracy and visual consistency • Applied expert-level Keynote skills to deliver polished presentations for executive and developer audiences supporting major product announcements • Operated in a high-pressure, multi-time zone environment with strict confidentiality and rapidly shifting requirements

Senior Graphic Designer · Parsons CorporationNov 2021 – Feb 2025 · 3 yrs 4 mos

• Designed large-scale wayfinding systems and signage programs for transportation and public infrastructure projects, improving clarity, safety and user navigation • Developed cohesive iconography systems and visual standards to support internal teams and external stakeholders, strengthening brand consistency and usability • Led the design of high-impact sales and marketing presentations for proposals, client briefings and internal leadership, elevating storytelling and persuasion • Executed print and digital design initiatives across multiple media while maintaining strict brand alignment and production quality • Created customized graphic solutions for government and transportation clients, streamlining workflows and increasing engagement • Supported proposal efforts that secured multimillion-dollar contracts through clear, compelling visual communication

Industrial & Graphic Design Specialist · Bombardier/MHI RJOct 2005 – Oct 2020 · 15 yrs 1 mo

• Served as in-house design and branding lead, overseeing visual identity, graphic assets and brand consistency across programs • Built infographics, icon libraries and standardized templates that improved clarity, accessibility and design efficiency across teams • Co-led a major CRJ Series interior retrofit, contributing to overhead bin, lavatory and passenger accessibility redesigns • Introduced a new graphical concept stage for aircraft livery presentations, significantly reducing production time and cost • Designed custom aircraft livery schemes for international airline clients, strengthening brand presence and market differentiation • Applied deep expertise in ergonomics and human factors to ensure cabin interiors met high standards of comfort, usability and compliance

Education

Diploma of Industrial/Graphic Design · Humber College1997 – 1999

• Led third-year thesis project, designing a 1/4 scale automobile styling prototype featured in design publications and exhibited at Toronto’s Design Exchange.

Certifications and awards

Primary patent related to passenger cabin comfort2030 – 2026
Secondary patent related to passenger cabin interior accessibility2030 – 2026

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