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I work at the intersection of growth, strategy, and execution, helping companies turn marketing into measurable business results. I have experience leading marketing operations in B2G, automotive, and multi-client environments, owning demand generation, CRM optimization, automation, and performance marketing across the full funnel. I’ve worked directly with C-level stakeholders, supported strategic decision-making, and managed initiatives in complex and regulated environments, always with a strong focus on data, efficiency, and revenue impact. I believe marketing should support growth, sales, and operational clarity, not just visibility.…I work at the intersection of growth, strategy, and execution, helping companies turn marketing into measurable business results. I have experience leading marketing operations in B2G, automotive, and multi-client environments, owning demand generation, CRM optimization, automation, and performance marketing across the full funnel. I’ve worked directly with C-level stakeholders, supported strategic decision-making, and managed initiatives in complex and regulated environments, always with a strong focus on data, efficiency, and revenue impact. I believe marketing should support growth, sales, and operational clarity, not just visibility.

Helena Maciel Catão

Growth Marketer, Marketing Analyst, Marketing Strategist, +2

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I work at the intersection of growth, strategy, and execution, helping companies turn marketing into measurable business results. I have experience leading marketing operations in B2G, automotive, and multi-client environments, owning demand generation, CRM optimization, automation, and performance marketing across the full funnel. I’ve worked directly with C-level stakeholders, supported strategic decision-making, and managed initiatives in complex and regulated environments, always with a strong focus on data, efficiency, and revenue impact. I believe marketing should support growth, sales, and operational clarity, not just visibility.…I work at the intersection of growth, strategy, and execution, helping companies turn marketing into measurable business results. I have experience leading marketing operations in B2G, automotive, and multi-client environments, owning demand generation, CRM optimization, automation, and performance marketing across the full funnel. I’ve worked directly with C-level stakeholders, supported strategic decision-making, and managed initiatives in complex and regulated environments, always with a strong focus on data, efficiency, and revenue impact. I believe marketing should support growth, sales, and operational clarity, not just visibility.

Available to hire

I work at the intersection of growth, strategy, and execution, helping companies turn marketing into measurable business results.

I have experience leading marketing operations in B2G, automotive, and multi-client environments, owning demand generation, CRM optimization, automation, and performance marketing across the full funnel.

I’ve worked directly with C-level stakeholders, supported strategic decision-making, and managed initiatives in complex and regulated environments, always with a strong focus on data, efficiency, and revenue impact.

I believe marketing should support growth, sales, and operational clarity, not just visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing Analyst (Pleno) at ID Sistemas

November 1, 2024 - Present

Led end-to-end marketing and commercial strategies for a B2G software company, aligning demand generation, CRM optimization, and sales enablement to support public sector growth. Planned and executed inbound and performance marketing initiatives, managed the full funnel from lead acquisition to qualification and handoff to sales. Analyzed traffic, campaign performance, and CRM data to generate insights and optimize conversion rates and pipeline efficiency. Designed and implemented automation workflows and AI-powered chatbot solutions to improve lead qualification, response time, and customer communication at scale. Coordinated development of institutional marketing materials and trade show booths for public-sector events, ensuring brand consistency and alignment with commercial objectives. Collaborated cross-functionally with sales, product, and leadership teams, supporting strategic decisions with data-driven reports and dashboards.

Marketing Consultant at Ponto On Agency

February 1, 2022 - Present

Designed and led growth marketing strategies for multiple clients across automotive, food service, retail, and technology sectors, owning performance, automation, and conversion optimization across the full funnel. Managed paid media operations (Meta Ads and Google Ads) with a strong focus on revenue growth, ROAS, CAC, and conversion rate optimization. Built and optimized CRM and marketing automation workflows to support lead generation, qualification, and customer retention. Translated business objectives into data-driven marketing plans, continuously analyzing performance metrics to guide strategic decisions and budget allocation. Led promotional campaigns and commercial activations, aligning brand positioning with measurable growth and sales results.

Marketing Analyst | Growth & CRM at Grupo Bamaq

May 1, 2024 - November 1, 2024

Owned inbound, performance, and CRM strategies for Mercedes-Benz and Porsche brands, aligning marketing initiatives with revenue, lead quality, and customer engagement goals. Planned and managed online and offline campaigns (Meta Ads, Google Ads, SEO, GA, GSC), optimizing budget allocation based on ROI and performance data. Mapped the customer journey and designed automation and post-sales workflows to improve lead nurturing, retention, and repeat purchases. Served as main liaison between the executive board, CRM team, and external agencies, translating data into actionable growth strategies.

Internal Communications Intern at ArcelorMittal

November 1, 2023 - May 1, 2024

Supported executive-level internal communications initiatives within a multinational industrial environment, curating and distributing strategic information to senior leadership. Coordinated nationwide internal town halls from planning through post-event analysis, supporting knowledge sharing and alignment across teams in multiple regions. Managed internal communication timelines, documentation, and approvals, ensuring compliance with corporate governance, risk management, and internal policies. Collaborated cross-functionally to organize content and materials aligned with organizational priorities and leadership communication standards.

Copywriter & Content Intern at Colaborate

February 1, 2022 - May 1, 2023

Produced content aligned with inbound marketing and audience engagement strategies, including weekly newsletters and analytic reports for internal and external stakeholders. Supported content planning and copy development focused on clarity, consistency, and performance across institutional communication channels. Collaborated with marketing and communications teams to adapt messaging to different audiences, reinforcing brand positioning and information accessibility.