Multidisciplinary designer with 7+ years of experience bridging UI/UX, motion design, and visual storytelling. Owns creative direction and production across video, motion graphics, and branded digital assets—from concept through delivery. Experienced in usability testing, iterative design improvements, and building low-to-high fidelity prototypes and user flows in Figma. Strong background in branding, typography, and motion tools to create engaging product and marketing experiences across multiple channels.

Helen Lieu

Multidisciplinary designer with 7+ years of experience bridging UI/UX, motion design, and visual storytelling. Owns creative direction and production across video, motion graphics, and branded digital assets—from concept through delivery. Experienced in usability testing, iterative design improvements, and building low-to-high fidelity prototypes and user flows in Figma. Strong background in branding, typography, and motion tools to create engaging product and marketing experiences across multiple channels.

Available to hire

Multidisciplinary designer with 7+ years of experience bridging UI/UX, motion design, and visual storytelling. Owns creative direction and production across video, motion graphics, and branded digital assets—from concept through delivery.

Experienced in usability testing, iterative design improvements, and building low-to-high fidelity prototypes and user flows in Figma. Strong background in branding, typography, and motion tools to create engaging product and marketing experiences across multiple channels.

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Work Experience

Good With, Motion and UX designer
January 1, 2023 - January 1, 2026
Designed digital content and branded assets across social media and online platforms. Created merchandise designs and production-ready artwork using Figma. Developed motion design content for media campaigns and social channels.
Visualist, Digital Designer
January 1, 2021 - January 1, 2023
Created social media content and visual assets to strengthen brand presence across digital channels. Designed branded packaging to maintain consistency with the overall visual identity. Developed creative concepts and artwork for both print and digital applications.
Graphic Designer at Niste
January 1, 2019 - January 1, 2021
Created and delivered branded visual design assets, including print and digital work. Contributed to maintaining consistent brand identity across packaging and marketing materials.

Education

BA (Hons) Graphic and Media Design, 1st Class Honours at University of the Arts London (UAL)
January 1, 2015 - January 1, 2018

Qualifications

BA (Hons) Graphic and Media Design, 1st Class Honours
January 1, 2015 - January 1, 2018

Industry Experience

Media & Entertainment, Financial Services, Education, Software & Internet, Other