Jared Hardy

Available to hire

Hi, I'm Jared Hardy, a strategic and visually driven Social Media Manager with over seven years of experience leading content and community strategies for hospitality, lifestyle, B2C, and mission-driven brands.

About

Hi, I’m Jared Hardy, a strategic and visually driven Social Media Manager with over seven years of experience leading content and community strategies for hospitality, lifestyle, B2C, and mission-driven brands. I specialize in crafting compelling brand voices, producing standout short-form content, and building highly engaged online communities. I’m passionate about trend-forward content ideation and cross-platform storytelling, from Instagram Reels to branded toolkits.

I have experience managing multiple clients, reporting, and client-facing communication. I enjoy using AI and creative tools to enhance content creation and community engagement. Outside of work, I love exploring new trends and finding creative ways to help brands connect with their audiences.

  • 4 years' experience
  • Joined July 2025

Industry experience

  • Travel & Hospitality
  • Consumer Goods
  • Non-Profit Organization
  • Professional Services
  • Media & Entertainment

Work experience· 5 roles

Marketing Manager · AramarkMar 2024 – Jul 2025 · 1 yr 5 mos

Oversaw content for multiple dining locations and student events. Created and scheduled photo/video content, supported campaigns, and analyzed social metrics with support from integrated AI tools. Executed campaigns aligned with university event themes. Supported campus engagement through student-focused content. Led brand refresh and new content style guide, increasing customer reach and engagement with storytelling.

Consultant · TotemMar 2024 – Present · 2 yrs 9 mos

Directed multi-client social media strategy for federal campaigns and internal initiatives. Led content creation using AI, Canva and CapCut, implemented performance dashboards, and collaborated with clients on campaign activation and reporting. Produced Reels and carousels that supported DEIA campaign launches. Managed KPIs and reporting for internal and external projects.

Marketing & Social Manager · Out and About VASep 2023 – Present · 3 yrs 3 mos

Managed organic content and community strategy for LGBTQ+ brand. Increased Instagram engagement by 3x and follower count by 100% through Reels, toolkits, and community-driven campaigns. Created monthly calendars and social toolkits for events. Led community engagement efforts across DM and comment channels using AI assistants like Manychat.

Digital Marketing Consultant · Self-EmployedAug 2022 – Present · 4 yrs 4 mos
Marketing & Events Manager · CiderWorksMar 2022 – Jul 2025 · 3 yrs 5 mos

Education

Bachelor of Science · Liberty University2018
Master of Science · Southern New Hampshire University2022

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