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Hi, I'm Jared Hardy, a strategic and visually driven Social Media Manager with over seven years of experience leading content and community strategies for hospitality, lifestyle, B2C, and mission-driven brands. I specialize in crafting compelling brand voices, producing standout short-form content, and building highly engaged online communities. I'm passionate about trend-forward content ideation and cross-platform storytelling, from Instagram Reels to branded toolkits. I have experience managing multiple clients, reporting, and client-facing communication. I enjoy using AI and creative tools to enhance content creation and community engagement. Outside of work, I love exploring new trends and finding creative ways to help brands connect with their audiences.…Hi, I'm Jared Hardy, a strategic and visually driven Social Media Manager with over seven years of experience leading content and community strategies for hospitality, lifestyle, B2C, and mission-driven brands. I specialize in crafting compelling brand voices, producing standout short-form content, and building highly engaged online communities. I'm passionate about trend-forward content ideation and cross-platform storytelling, from Instagram Reels to branded toolkits. I have experience managing multiple clients, reporting, and client-facing communication. I enjoy using AI and creative tools to enhance content creation and community engagement. Outside of work, I love exploring new trends and finding creative ways to help brands connect with their audiences.

Jared Hardy

Social Media Manager, Digital Marketer, Content Creator, +2

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Hi, I'm Jared Hardy, a strategic and visually driven Social Media Manager with over seven years of experience leading content and community strategies for hospitality, lifestyle, B2C, and mission-driven brands. I specialize in crafting compelling brand voices, producing standout short-form content, and building highly engaged online communities. I'm passionate about trend-forward content ideation and cross-platform storytelling, from Instagram Reels to branded toolkits. I have experience managing multiple clients, reporting, and client-facing communication. I enjoy using AI and creative tools to enhance content creation and community engagement. Outside of work, I love exploring new trends and finding creative ways to help brands connect with their audiences.…Hi, I'm Jared Hardy, a strategic and visually driven Social Media Manager with over seven years of experience leading content and community strategies for hospitality, lifestyle, B2C, and mission-driven brands. I specialize in crafting compelling brand voices, producing standout short-form content, and building highly engaged online communities. I'm passionate about trend-forward content ideation and cross-platform storytelling, from Instagram Reels to branded toolkits. I have experience managing multiple clients, reporting, and client-facing communication. I enjoy using AI and creative tools to enhance content creation and community engagement. Outside of work, I love exploring new trends and finding creative ways to help brands connect with their audiences.

Available to hire

Hi, I’m Jared Hardy, a strategic and visually driven Social Media Manager with over seven years of experience leading content and community strategies for hospitality, lifestyle, B2C, and mission-driven brands. I specialize in crafting compelling brand voices, producing standout short-form content, and building highly engaged online communities. I’m passionate about trend-forward content ideation and cross-platform storytelling, from Instagram Reels to branded toolkits.

I have experience managing multiple clients, reporting, and client-facing communication. I enjoy using AI and creative tools to enhance content creation and community engagement. Outside of work, I love exploring new trends and finding creative ways to help brands connect with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Consultant at Totem

March 1, 2024 - Present

Directed multi-client social media strategy for federal campaigns and internal initiatives. Led content creation using AI, Canva and CapCut, implemented performance dashboards, and collaborated with clients on campaign activation and reporting. Produced Reels and carousels that supported DEIA campaign launches. Managed KPIs and reporting for internal and external projects.

Marketing & Social Manager at Out and About VA

September 1, 2023 - Present

Managed organic content and community strategy for LGBTQ+ brand. Increased Instagram engagement by 3x and follower count by 100% through Reels, toolkits, and community-driven campaigns. Created monthly calendars and social toolkits for events. Led community engagement efforts across DM and comment channels using AI assistants like Manychat.

Digital Marketing Consultant at Self-Employed

August 1, 2022 - Present

Delivered organic and paid social media strategies, visual content, and influencer collaborations for clients including Anthony & Company, UVA Dine, & CiderWorks. Produced branded templates and Reels, managed calendars, and optimized growth using AI tools. Boosted reach and engagement through content audits and refreshes. Created Canva templates and edited video content in CapCut.

Marketing Manager at Aramark

March 1, 2024 - July 27, 2025

Oversaw content for multiple dining locations and student events. Created and scheduled photo/video content, supported campaigns, and analyzed social metrics with support from integrated AI tools. Executed campaigns aligned with university event themes. Supported campus engagement through student-focused content. Led brand refresh and new content style guide, increasing customer reach and engagement with storytelling.

Marketing & Events Manager at CiderWorks

March 1, 2022 - July 27, 2025

Revamped visual brand and organic and paid social strategy, resulting in 2x engagement growth. Developed storytelling content and brand guidelines to boost visibility and engagement. Led brand refresh and new content style guide. Increased customer reach and engagement with storytelling.