Music Production Exploration with Complementary Video Content
Tyler Hoying
Published
Over the course of three years, I created and released more than 35 original short-form videos for Instagram, combining music production with video editing to explore audiovisual storytelling within a time-constrained format. The project was a hands-on exercise in rapid composition, sound design, mixing, and audiovisual synchronization, honing my efficiency while maintaining creative integrity.
Working in Logic Pro and later Studio One for music production and DaVinci Resolve and HitFilm for video editing, I challenged myself to develop complete musical ideas that fit within Instagram’s (then) 60-second video limit. This iterative approach sharpened my skills in composition, production workflow, and content optimization for digital platforms.
Beyond technical development, the project was instrumental in defining my artistic voice, reinforcing the relationship between music and visual media in a dynamic, shareable format. It also broadened my understanding of platform-specific media strategy, transitioning from audio-only formats (SoundCloud) to more engaging, visual-first content.