I’m a Frontend Engineer with 4+ years of experience building fast, conversion-focused websites and web applications, primarily with React plus WordPress and Shopify. I enjoy turning designs into responsive, component-based UI and continuously improving real-world performance—especially Core Web Vitals, Lighthouse scores, and technical SEO—so pages load quickly and guide users smoothly toward bookings and leads. In addition to frontend work, I focus on tracking and growth engineering: building Meta Pixel + Conversions API (with server-side deduplication), setting up event and attribution logic with GTM/UTMs, and creating CRM automations using Zoho, Zapier, and Calendly. I work well with marketing and design teams in fast-iteration remote environments, and I use AI tooling (Claude Code, Codex, v0) to prototype, debug, and ship faster while keeping architecture and code quality decisions in my own hands.…

Howard Parra Salas

I’m a Frontend Engineer with 4+ years of experience building fast, conversion-focused websites and web applications, primarily with React plus WordPress and Shopify. I enjoy turning designs into responsive, component-based UI and continuously improving real-world performance—especially Core Web Vitals, Lighthouse scores, and technical SEO—so pages load quickly and guide users smoothly toward bookings and leads. In addition to frontend work, I focus on tracking and growth engineering: building Meta Pixel + Conversions API (with server-side deduplication), setting up event and attribution logic with GTM/UTMs, and creating CRM automations using Zoho, Zapier, and Calendly. I work well with marketing and design teams in fast-iteration remote environments, and I use AI tooling (Claude Code, Codex, v0) to prototype, debug, and ship faster while keeping architecture and code quality decisions in my own hands.…

Available to hire

I’m a Frontend Engineer with 4+ years of experience building fast, conversion-focused websites and web applications, primarily with React plus WordPress and Shopify. I enjoy turning designs into responsive, component-based UI and continuously improving real-world performance—especially Core Web Vitals, Lighthouse scores, and technical SEO—so pages load quickly and guide users smoothly toward bookings and leads.

In addition to frontend work, I focus on tracking and growth engineering: building Meta Pixel + Conversions API (with server-side deduplication), setting up event and attribution logic with GTM/UTMs, and creating CRM automations using Zoho, Zapier, and Calendly. I work well with marketing and design teams in fast-iteration remote environments, and I use AI tooling (Claude Code, Codex, v0) to prototype, debug, and ship faster while keeping architecture and code quality decisions in my own hands.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Frontend & Growth Engineer at JL Closets
August 1, 2024 - Present
Built and optimized high-converting websites and landing pages for lead generation and user experience using WordPress (Elementor Pro), custom JavaScript, and advanced tracking integrations. Led Meta Pixel + Conversion API architecture including server-side event deduplication, implemented attribution via GTM and UTMs, and developed multi-step booking funnels and conversion-focused customer flows. Created CRM automation workflows integrating Zoho CRM, Zapier, Calendly, and custom API endpoints. Improved Core Web Vitals and frontend rendering performance using caching/CDN strategies and worked with Cloudflare and WP Engine to support scalable deployments.
Frontend & Product Engineer at Above Zero
October 1, 2022 - October 1, 2026
Developed production-ready frontend systems and interfaces for SEO, performance, UX, and lead generation across WordPress and Shopify ecosystems. Improved Core Web Vitals/Lighthouse performance through performance debugging, asset optimization, and caching strategies, while collaborating with design, marketing, and business teams to deliver scalable digital products and optimized conversion funnels. Worked with AWS-based environments and deployment workflows, and used AI-assisted engineering tools to accelerate prototyping and delivery.

Education

Front-End Developer Certificate at Coderhouse – Argentina
January 1, 2021 - December 31, 2021
Associate Degree in Hotel and Hospitality Services at Colegio Universitario Hotel Escuela de Los Andes Venezolanos – Venezuela
January 1, 2015 - December 31, 2015
Frontend Developer Certificate at Coderhouse
January 1, 2021 - January 1, 2021
Associate degree in Hotel and Hospitality Services at CUHELAV
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Education, Professional Services, Media & Entertainment, Travel & Hospitality