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I design visual worlds where strategy meets storytelling. With a background in brand design, digital marketing, illustration and social content creation, I create concepts that scale across digital, print, and experiential touch-points — from packaging that jumps off the shelf to campaigns that spark scroll-stopping moments. I love shaping ideas that are clever, culturally aware, and put the ‘fun’ in functional. I design and lead brand systems, build scalable marketing campaigns, and collaborate with teams across SEA markets to bring ideas to life while keeping a cohesive brand narrative.…I design visual worlds where strategy meets storytelling. With a background in brand design, digital marketing, illustration and social content creation, I create concepts that scale across digital, print, and experiential touch-points — from packaging that jumps off the shelf to campaigns that spark scroll-stopping moments. I love shaping ideas that are clever, culturally aware, and put the ‘fun’ in functional. I design and lead brand systems, build scalable marketing campaigns, and collaborate with teams across SEA markets to bring ideas to life while keeping a cohesive brand narrative.

Huiyi Chang

Brand Designer, Digital Marketer, Freelance Digital Illustrator, +6

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I design visual worlds where strategy meets storytelling. With a background in brand design, digital marketing, illustration and social content creation, I create concepts that scale across digital, print, and experiential touch-points — from packaging that jumps off the shelf to campaigns that spark scroll-stopping moments. I love shaping ideas that are clever, culturally aware, and put the ‘fun’ in functional. I design and lead brand systems, build scalable marketing campaigns, and collaborate with teams across SEA markets to bring ideas to life while keeping a cohesive brand narrative.…I design visual worlds where strategy meets storytelling. With a background in brand design, digital marketing, illustration and social content creation, I create concepts that scale across digital, print, and experiential touch-points — from packaging that jumps off the shelf to campaigns that spark scroll-stopping moments. I love shaping ideas that are clever, culturally aware, and put the ‘fun’ in functional. I design and lead brand systems, build scalable marketing campaigns, and collaborate with teams across SEA markets to bring ideas to life while keeping a cohesive brand narrative.

Available to hire

I design visual worlds where strategy meets storytelling. With a background in brand design, digital marketing, illustration and social content creation, I create concepts that scale across digital, print, and experiential touch-points — from packaging that jumps off the shelf to campaigns that spark scroll-stopping moments.

I love shaping ideas that are clever, culturally aware, and put the ‘fun’ in functional. I design and lead brand systems, build scalable marketing campaigns, and collaborate with teams across SEA markets to bring ideas to life while keeping a cohesive brand narrative.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Work Experience

Creative Marketing Lead at Wholesome Distribution

August 1, 2019 - August 1, 2025

Led the design and evolution of brand systems, enforcing consistency across all touch-points. Directed a design team to conceptualise and execute localised, culturally relevant B2C campaigns to launch and grow baby-focused products across SEA markets. Built scalable brand tools (icons, illustrations, templates for marketing, social content, e-commerce, employee merch) and managed end-to-end campaigns integrating social, e-commerce, KOL activations, and Shopify. Designed and maintained the Shopify site to improve UX and lead generation, collaborating with SEO for content strategy. Developed visual systems for major sales events (Shopee 11.11, Lazada Birthday Sale) to ensure a cohesive brand experience, and managed KOL relationships with tailored gifting aligned to product launches and milestones.

Designer and Social Content Creator at Duo Studio Agency

November 1, 2016 - June 1, 2019

Created social content for global and regional brands (Asia Malls, Uniqlo, Disney, Lego) with input on concept development, art direction, and production. Built stop-motion and other scroll-stopping visuals, designed assets aligned with brand guidelines, and created physical sets to support storytelling. Led styling and photography for social content, ensuring strong composition, lighting, and brand tone. Collaborated with account managers and the art director to translate briefs into high-quality outputs under tight timelines.