Hi, I’m Andre Fisch, a design leader and holistic digital consultant with over 20 years of experience building human-centered UX/UI, design systems, and strategy. I’ve collaborated with startups, digital agencies, and international enterprises to craft intuitive experiences, scale design systems, and align business, technology, and user needs. In parallel, I’ve mentored teams, led cross-functional initiatives, and lectured on Human-Centered Design at the University of Pforzheim. I’m passionate about research-driven design, B2B platforms, and solving complex system architecture challenges with an iterative, design-led approach.…

Andre Fisch

PRO

Hi, I’m Andre Fisch, a design leader and holistic digital consultant with over 20 years of experience building human-centered UX/UI, design systems, and strategy. I’ve collaborated with startups, digital agencies, and international enterprises to craft intuitive experiences, scale design systems, and align business, technology, and user needs. In parallel, I’ve mentored teams, led cross-functional initiatives, and lectured on Human-Centered Design at the University of Pforzheim. I’m passionate about research-driven design, B2B platforms, and solving complex system architecture challenges with an iterative, design-led approach.…

Available to hire

Hi, I’m Andre Fisch, a design leader and holistic digital consultant with over 20 years of experience building human-centered UX/UI, design systems, and strategy. I’ve collaborated with startups, digital agencies, and international enterprises to craft intuitive experiences, scale design systems, and align business, technology, and user needs.

In parallel, I’ve mentored teams, led cross-functional initiatives, and lectured on Human-Centered Design at the University of Pforzheim. I’m passionate about research-driven design, B2B platforms, and solving complex system architecture challenges with an iterative, design-led approach.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

UX Designer / Design System Architect at BSH Home Appliances
July 1, 2023 - Present
Designed and scaled token-based design system across brands (Bosch, Siemens, Gaggenau); created unified UX architecture for multi-brand online stores; introduced design tokens for consistency, speed, and cross-brand flexibility; supported development teams in building scalable UI libraries; ensured pixel-perfect alignment between design and code.
Digital Consultant at Mercedes-AMG
October 1, 2021 - Present
Rethought community experience for AMG enthusiasts; developed disruptive ideas to inspire new engagement formats; examined strategies to foster an active and loyal online community; identified collaboration and communication opportunities for members; created vision concepts to strengthen brand–fan relationships.
UX/UI and Business Consultant at Döhler
March 31, 2023 - September 29, 2025
Digitalized Sales Process for B2B; Digital Negotiation based on market data; reduced Customer Service & Sales workloads; registration completion rate improved from 10% to 99.9%.
UI Motion Designer at Mazda
April 1, 2023 - September 29, 2025
Mazda's Vision for the MX-5 Concept Car brought to life through an immersive video presentation; motivated stakeholders to move the concept toward reality.
UX Research & Design at EnBW
February 1, 2023 - September 29, 2025
Customer research on energy and consumption needs; strategic design to meet objectives; vision boards to inform concept development; home+ app designed to monitor and transparently display consumption; convinced stakeholders to scale up the app team.
UI Design at ZEISS
November 30, 2022 - September 29, 2025
German brand website relaunched to meet customer needs; extensive research identified problems and needs; implemented customer-centric communication and immersive web experience; bold tone of voice across project.
UI Design at Combase
December 31, 2022 - September 29, 2025
Developed a new concept, tested with customers; reduced IT support requests; increased onboarding speeds through intuitive user interface.
UX/UI Designer at Mercedes-AMG
January 1, 2019 - September 29, 2025
Reorganized IA and increased usability; added a model selector for enhanced engagement; validated user needs for the AMG community; contributed to a 42% increase in community engagement and growth from 60,000 to over 100,000 members; reduced requests to AMG customer support.
UX/UI Designer at Triplesense
September 1, 2018 - September 29, 2025
Designed UX/UI for HIMA and TÜV; created wireframes and conceptual visuals to meet requirements; delivered final designs aligned with user needs.
Digital Consultant & Innovation Coach at Deutsche Bank – Innovation Program
November 30, 2020 - September 29, 2025
Coached 16 teams across USA, South America, India, Middle East and Asia; selected 9 concepts for further development; delivered outcomes in 30 days.
Lead UX/UI Designer at DatamotorDesign
January 1, 2021 - September 29, 2025
Lead design for a B2B platform that visualizes data and provides contextual insights to support faster decision-making in e-commerce; focused on data visualization.
UX/UI Design Lead at Consa llyDesign
May 1, 2020 - September 29, 2025
Developed concept and initial designs for a job matching platform; created user-friendly design solutions; aligned objectives with research and market analysis.
Digital Lead at BOATIM
August 1, 2019 - September 29, 2025
Digital Lead and Business Development: developed concepts for digital channels; managed design team with a human-centered approach; built an e-commerce platform for boating industry.
UX/UI Design at Mutabor
October 1, 2018 - September 29, 2025
Supported digital solutions; contributed to digital strategy and design implementation across projects.
Art Director / Motion Designer at Neue Digitale / Razorfish
November 1, 2011 - September 29, 2025
Art direction and motion design for digital campaigns; produced engaging storytelling and visuals.
UX/UI Designer at Neue Digitale / Razorfish
January 1, 2008 - September 29, 2025
Early career roles in digital design and UX/UI for multiple brands.
UX Designer / Design Architect at SSB
July 1, 2023 - Present
Worked on diverse projects focusing on user interface and experience design for e-commerce platforms and social media applications. Responsible for creating wireframes, prototypes, and contributing to the overall design strategy.
Digital Consultant at Mercedes-AMG
January 1, 2023 - September 29, 2025
Provided consultancy for digital projects, optimizing customer interactions and enhancing brand engagement through innovative digital solutions.
UX Designer at Daimler
January 1, 2022 - September 29, 2025
Focused on user-centered design approaches for automotive applications, conducting user research and testing to inform design decisions.
Design System Architect at BSH (Bosch, Siemens, Gaggenau) – E‑Commerce
July 1, 2023 - Present
Designed and scaled a token-based design system across multiple premium brands; created unified UX architecture for cross-brand e-commerce platforms; improved design-to-dev handoff through design token structure and UI library collaboration.
Digital Consultant at Mercedes-AMG
July 1, 2017 - Present
Led research and ideation for community engagement formats; mapped user behaviors and developed concepts for a loyal fan ecosystem; delivered vision concepts to guide product and platform development.
UX/UI & Business Consultant at Döhler
October 1, 2021 - Present
Optimized B2B sales processes through digital tools and platforms; increased registrations from 10% to 99.9%; reduced support workload via data-driven negotiation and automation.
UX/UI Designer at Bundesliga
October 1, 2019 - October 9, 2025
Helped Bundesliga initiate in-house product development; guided product teams in agile UX workflows; boosted App Store rating from 2.9 to 4.5+.
Independent Design Consultant at Audi, Vodafone, Deutsche Bank, BOATIM, Biogen, wetter.com
January 1, 2020 - October 9, 2025
Engaged on multiple projects across automotive, finance, and healthcare; drove UX strategy, product design, and digital transformation initiatives.
UI/UX Designer at Various Digital Agencies (Demodern, AKQA, Syzygy, Razorfish, etc.)
January 1, 2015 - October 9, 2025
Delivered UI, motion, and concept design across multiple brands; contributed to brand relaunches and digital campaigns.
Media Designer (Digital) at Frankfurt, Germany
January 1, 2007 - October 9, 2025
Early career in digital media design and production.
Chief Editor at School Magazine (Print)
January 1, 2003 - October 9, 2025
Led editorial direction and production for school magazine.
Self-Taught Designer at Self-initiated projects (Print & Digital)
January 1, 2004 - October 9, 2025
Progressively built skills across print and digital design.

Education

MBA Digital Transformation and Digital Global Business at eZigurat
August 14, 2019
MBA Digital Transformation & Digital Global Business at eZigurat / University of Barcelona
January 1, 2017 - January 1, 2019
Guest Lecturer – Human Centered Design at Design University Pforzheim / University of Pforzheim
January 1, 2019 - August 1, 2019
MBA in Digital Transformation & Global Business at University of Barcelona / Zigurat
January 1, 2018 - October 9, 2025
Certificate in Applied Artificial Intelligence at Columbia University
January 1, 2019 - October 9, 2025
Media Designer (Digital) at Frankfurt, Germany
January 1, 2007 - October 9, 2025

Qualifications

MBA in Digital Transformation & Global Business
January 1, 2018 - October 9, 2025
Certificate in Applied Artificial Intelligence
January 1, 2019 - October 9, 2025

Industry Experience

Consumer Goods, Computers & Electronics, Financial Services, Healthcare, Media & Entertainment, Government, Professional Services, Real Estate & Construction, Software & Internet, Wholesale & Distribution, Telecommunications, Retail, Other, Manufacturing, Transportation & Logistics, Energy & Utilities, Education
    paper Designing a Premium Interface for the Future of Cycling
    This case study explores the design and prototyping of Cobi – a smart bike system combining a sleek phone mount with an intelligent app interface. Created for Kickstarter and investor appeal, the project required a UI with the visual elegance of luxury automotive brands. Within a few months, a small design team crafted a unique interface experience that contributed to the campaign’s success and eventual acquisition by Bosch. As part of a three-person design team, I was responsible for UI concept development, user scenario modeling, interface styling, and component refinement. I contributed to the iterative idea exchange model and helped define adaptive design patterns tailored to cycling conditions and rider types. Studied key cyclist personas — from sports-focused riders to casual explorers — and analyzed mockups to align digital and physical design. Competitive benchmarking informed the UI direction. Each designer independently created UI directions inspired by the hardware’s form, then rotated concepts across the team. This fast-paced and frictionless workflow allowed idea evolution without ego — and with high creative energy. A unique hexagonal “pizza navigation” UI was chosen as the core system. It emphasized contextual relevance (e.g., speed vs. media), supported adaptive lighting modes, and aligned closely with the device’s physical geometry. The final prototype was aligned to real-world cycling scenarios and optimized for use on the move. The prototype and interface played a key role in Cobi’s Kickstarter campaign, raising over $200,000 and validating the product vision. The UI reflected the expectations of high-end cycling audiences — combining elegance, function, and hardware harmony — which resonated with both users and investors. The project received multiple awards for design and innovation, including the prestigious Red Dot Design Award, reinforcing its position as a benchmark in connected mobility products. The team’s rotation-based design model led to rapid evolution of ideas and avoided stagnation — a rare but effective creative process Within just two years, Cobi was acquired by Bosch. The product’s distinctive user experience and premium design were key factors in the acquisition, demonstrating the power of design-driven innovation in early-stage tech.…
    paper Making Energy Visible – UX That Turns Numbers into Meaning
    This case study presents the early concept development for a next-generation ENBW energy app. The goal was to inspire and support the in-house team with a vision for how transparency, personalization, and sustainability could empower users to better understand and manage their energy consumption — while opening up business opportunities for ENBW through contextual upselling and smart services. As UX strategist and concept designer, I conducted user research, facilitated testing sessions on data visualisation, and developed interface concepts that balance clarity, insight, and future business value. We conducted qualitative interviews to understand how users perceive and interpret their energy data. Focus was placed on expectations around clarity, control, and emotional trust. We tested various ways to represent consumption data — from graphs to summaries — to see which formats were most comprehensible, motivating, and actionable for different user types. We structured the app’s logic and UI flows around user intent: understanding consumption, identifying potential, and building awareness — always balancing simplicity with depth of information. The concept enabled users to better understand their consumption — using context-aware visualizations that support day-to-day decisions. Based on real user data, the app revealed contract upgrade potential and relevant services (e.g., solar, smarter plans), tailored to each user’s energy context. Design strategies and feature roadmaps were adopted by EnBW’s leadership, influencing long-term digital strategy and smart home vision. The zuhause+ app supported EnBW’s sustainability goals by helping users monitor energy consumption and reduce their carbon footprint. Established a scalable design system to ensure consistent interfaces across future EnBW digital products. Usability testing showed a 35% increase in user trust and comfort managing home energy settings through the app.…
    uniE621 Bundesliga App
    The Bundesliga, Germany’s top football league, set out to reimagine its digital presence by launching its first in-house developed app. The aim was to build a modular MVP that not only replaced the previous solution but also laid the groundwork for a global fan experience—one that could compete with international benchmarks like the English Premier League. At the heart of this challenge was the question: how can we design an app that speaks to both local passion and international curiosity? As a UX Designer, I was involved from the earliest stages—supporting the product team with user research, journey mapping, and early MVP framing. We began by identifying the core needs of different fan segments: long-time domestic supporters, international viewers discovering Bundesliga content online, and lifestyle-driven users with limited team allegiance. The research involved interviews, persona development, and mapping out fan behaviors before, during, and after the match. Our focus quickly centered on enhancing the matchday experience. Through collaborative design sprints, we explored multiple directions and distilled them into a clear MVP strategy. Key concepts included personalized live match feeds, curated highlight reels, and gamified interaction moments designed to foster engagement without feeling like just another social platform. We deliberately avoided superficial features and instead built emotional touchpoints grounded in real fan rituals. The result was a fully structured MVP concept with a phased rollout strategy—balancing immediate usability with long-term scalability. The work helped guide internal decision-making and was used to align stakeholders across departments, both in product and marketing. More than just a feature list, the concept became a vision for how Bundesliga could connect emotionally and digitally with its global fanbase. UXDesign FanExperience Bundesliga SportsTech ProductDesign DesignSprint UserResearch MVP DigitalStrategy FootballUX…