Isabel de Sequera

Produced high-volume creative for national marketing activities including campaigns, digital content, internal communications, events, customer experience initiatives and print production. Designed and prepared pitch decks, tenders, corporate reports, presentations and OH&S reports, translated detailed information into clear professional communications, planned photography shoots, supported image preparation, built and improved a digital asset management system, and coordinated stakeholders, printers and suppliers to ensure accurate production across multiple locations.

Led end-to-end app development by translating client briefs into concepts, wireframes, and engaging user interfaces. Conceptualized, wireframed, and illustrated all graphic elements for children’s apps such as Phonics Under the Big Top (award finalist) and Wombat Kombat, delivering educational and interactive experiences. Created dynamic UI/UX design suites tailored for usability and client needs, including an interactive activation quiz for a book launch.

Delivered high-volume retail campaign design across catalogues, press advertising and point-of-sale materials. Produced end-to-end catalogue production, press advertising and in-store promotional materials supporting seasonal national campaigns across customer touchpoints. Assisted with photography shoot planning and participated in on-site press checks for colour accuracy and quality; contributed to the award-winning "Warm Up and Save" catalogue.