Graphic Designer and Visual Communications Specialist with extensive experience turning ideas, information and verbal concepts into clear, engaging visual communication. I understand what a brief is trying to achieve, find the visual story within it, and translate it into design that is purposeful, emotionally engaging and highly crafted. My work spans digital and print design, editorial-style content, campaigns, corporate reports and presentations, tenders, internal communications, social content and commercial print. I’m equally comfortable working independently from a brief or collaborating with creative leads and wider teams—bringing strong organisation, sound production knowledge, attention to detail and a collaborative, feedback-friendly approach.…

Isabel de Sequera

Graphic Designer and Visual Communications Specialist with extensive experience turning ideas, information and verbal concepts into clear, engaging visual communication. I understand what a brief is trying to achieve, find the visual story within it, and translate it into design that is purposeful, emotionally engaging and highly crafted. My work spans digital and print design, editorial-style content, campaigns, corporate reports and presentations, tenders, internal communications, social content and commercial print. I’m equally comfortable working independently from a brief or collaborating with creative leads and wider teams—bringing strong organisation, sound production knowledge, attention to detail and a collaborative, feedback-friendly approach.…

Available to hire

Graphic Designer and Visual Communications Specialist with extensive experience turning ideas, information and verbal concepts into clear, engaging visual communication. I understand what a brief is trying to achieve, find the visual story within it, and translate it into design that is purposeful, emotionally engaging and highly crafted.

My work spans digital and print design, editorial-style content, campaigns, corporate reports and presentations, tenders, internal communications, social content and commercial print. I’m equally comfortable working independently from a brief or collaborating with creative leads and wider teams—bringing strong organisation, sound production knowledge, attention to detail and a collaborative, feedback-friendly approach.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Graphic Designer (Marketing & Customer Experience Team) at Kennards Hire
January 1, 2013 - January 1, 2025
Produced high-volume creative for national marketing activities including campaigns, digital content, internal communications, events, customer experience initiatives and print production. Designed and prepared pitch decks, tenders, corporate reports, presentations and OH&S reports, translated detailed information into clear professional communications, planned photography shoots, supported image preparation, built and improved a digital asset management system, and coordinated stakeholders, printers and suppliers to ensure accurate production across multiple locations.
Art Director at Mobiddiction
January 1, 2013 - December 31, 2013
Led end-to-end app development by translating client briefs into concepts, wireframes, and engaging user interfaces. Conceptualized, wireframed, and illustrated all graphic elements for children’s apps such as Phonics Under the Big Top (award finalist) and Wombat Kombat, delivering educational and interactive experiences. Created dynamic UI/UX design suites tailored for usability and client needs, including an interactive activation quiz for a book launch.
Mid-Senior Graphic Designer at Best & Less
January 1, 2008 - January 1, 2013
Delivered high-volume retail campaign design across catalogues, press advertising and point-of-sale materials. Produced end-to-end catalogue production, press advertising and in-store promotional materials supporting seasonal national campaigns across customer touchpoints. Assisted with photography shoot planning and participated in on-site press checks for colour accuracy and quality; contributed to the award-winning "Warm Up and Save" catalogue.
Finished Artist at Wellcom, Woolworths Group
January 1, 2008 - January 1, 2008
Delivered high-volume press advertisements and POS materials for retail clients (BWS, Dick Smith, Tandy), supporting sales through accurate and timely outputs. Mastered QuickCut and Pagestore systems to ensure seamless delivery of print-ready assets, meeting client deadlines in fast-paced environments. Strengthened client relationships through proactive communication with creative and marketing teams, ensuring alignment on project goals.
Freelance Graphic Designer at Sequera Studio
January 1, 2004 - Present
Provide freelance graphic design support across a diverse range of clients, delivering marketing and campaign assets across both digital and print environments. Known for quickly understanding different brands, audiences and objectives, and adapting creative approach to suit each project. Work closely with clients and marketing teams to interpret briefs, develop concepts and deliver high-quality, on-brand creative with minimal direction. Comfortable stepping into existing workflows or building structure where needed to ensure projects run smoothly and efficiently.
Graphic Designer at Officeworks Business Direct
January 1, 2002 - January 1, 2007
Delivered creative and marketing materials in a busy business environment, managing multiple catalogue projects and working closely with internal stakeholders and suppliers. Produced marketing and promotional materials across print and business communications, managed multiple deadlines, and coordinated creative production with printers and external suppliers.
Graphic Designer / Typesetter / Illustrator at St Pauls Publications
January 1, 2002 - January 1, 2002
Created engaging book covers and typesetting layouts for religious publications, earning positive feedback from authors for translating concepts into impactful visuals. Managed typesetting and original illustration for Sunday bulletins, maintaining high standards of accuracy and meeting tight publication deadlines. Designed layouts for major Vatican documents including Encyclicals.

Education

Associate Diploma at South Western Sydney Institute of TAFE
January 1, 1995 - December 31, 1996
Media/Design Training at SITH, California, USA
January 11, 2030 - November 7, 2025
Certificate of Completion of film/video production fundamentals course at Learn to Film
January 11, 2030 - November 27, 2025
Associate Diploma – Graphic Design at South Western Sydney Institute of TAFE
January 11, 2030 - August 25, 2026
SITH Certificate of Completion – Film & Video Production Fundamentals at Learn to Film
January 11, 2030 - August 25, 2026

Qualifications

Media/Design Training, SITH
April 1, 2000 - July 31, 2000
Certificate of Completion of film/video production fundamentals course
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Retail, Education, Consumer Goods, Other, Professional Services
    Digital illustration

    Freehand digital illustration for a wide range of assets - from t-shirts and invitations to foil balloons and books.

    System to Save Lives Trifold flyer - Heart of the Nation (Greg Page) (front)
    Designed new logo for Greg Page's System to Save Lives campaign for Heart of the Nation branding flyer trifold print illustrator designer…
    System to Save Lives Trifold flyer - Heart of the Nation (Greg Page) (back)
    Designed new logo for Greg Page's System to Save Lives campaign for Heart of the Nation branding flyer trifold print illustrator designer…
    Major Brand Campaign Billboard for Kennards Hire
    Large format print billboard display design for Kennards Hire graphicdesigner designer billboard print largeformat…
    Kennards Hire 75th Anniversary Assets

    Conceptualising and then rolling of a range of branded assets for Kennards Hire, celebrating their milestone of 75 years in the hire industry.