Available to hire
I’m a passionate Graphic Designer and Illustrator with seasoned expertise in crafting visually stunning designs that captivate and inspire. Renowned for a creative flair and versatile skill set, I specialise in transforming ideas into impactful print and digital assets, from intricate book layouts to bold, cohesive branding for major corporate events. My mastery of Adobe Creative Suite (InDesign, Illustrator, Photoshop, PremierePro, Lightroom) and cutting-edge tools like Procreate and AI enables me to deliver polished, high-quality work that pops, while collaborating closely with teams to drive memorable campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Graphic Designer at Kennards Hire, Marketing & Customer Experience
January 1, 2013 - February 7, 2025Led visually striking tactical campaigns and creative assets to significantly drive customer engagement and support marketing revenue targets. Designed print and digital materials such as catalogues, infographics, web content, and event collateral while ensuring brand consistency. Developed bespoke merchandise designs, including children’s activity books and custom-branded corporate gifts. Implemented workflow tools including electronic marketing briefing forms and creative libraries to streamline production. Executed photoshoots and collaborated with photographers to capture authentic branded lifestyle imagery for recruitment and marketing purposes.
Art Director at Mobiddiction
January 1, 2013 - December 31, 2013Led end-to-end app development by translating client briefs into concepts, wireframes, and engaging user interfaces. Conceptualized, wireframed, and illustrated all graphic elements for children’s apps such as Phonics Under the Big Top (award finalist) and Wombat Kombat, delivering educational and interactive experiences. Created dynamic UI/UX design suites tailored for usability and client needs, including an interactive activation quiz for a book launch.
Mid-Senior Graphic Designer, Marketing Department at Best & Less
June 1, 2008 - December 31, 2013Led design and production of high-impact marketing materials including catalogues, eDMs, and POS signage for a large retail chain. Managed client communications with printing and creative agencies to align brand and sales goals. Championed award-winning catalogue design that boosted engagement and sales. Streamlined production processes to reduce errors and coordinated photoshoots for visual campaigns. Managed online marketing initiatives that increased online engagement by 15%. Mentored junior team members to foster collaboration and improve performance.
Finished Artist at Wellcom, Woolworths Group
January 1, 2007 - December 31, 2008Delivered high-volume press advertisements and POS materials for retail clients, ensuring accurate and timely output. Utilized QuickCut and Pagestore systems for seamless print-ready asset delivery. Maintained proactive communication with creative teams for alignment on project objectives.
Graphic Designer at Officeworks Business Direct
January 1, 2002 - December 31, 2007Designed effective marketing materials including catalogues and promotional flyers that drove increased customer response. Collaborated with marketing and merchandising teams to develop sales-driven campaigns that supported year-on-year growth. Trained new creative staff to ensure design consistency and adherence to schedules. Recognized with multiple team awards for excellence and collaboration.
Graphic Designer / Typesetter / Illustrator at St Pauls Publications
January 1, 1997 - December 31, 2002Created engaging book covers and layouts for religious publications and produced original illustrations for Sunday bulletins. Maintained high standards for accuracy and timeliness under tight deadlines.
Graphic Designer at Kennards Hire, Marketing & Customer Experience
January 1, 2013 - April 26, 2025Spearheaded visually striking tactical campaigns and creative assets, driving significant customer engagement across channels and empowering the Marketing team to surpass revenue targets with flair. Crafted a diverse array of print and digital materials including catalogues, infographics, icons, web content, and large-scale event collateral, ensuring flawless adherence to brand guidelines. Designed captivating materials for branch openings, annual corporate events, and awards nights, alongside innovative branded items such as a children’s activity book and bespoke corporate gifts. Pioneered the implementation of an electronic Marketing Briefing Form and Creative Suite Master Library, streamlining workflows and ensuring consistent high-quality output in a fast-paced environment. Orchestrated and executed dynamic photoshoots for branded lifestyle imagery and collaborated closely with photographers to authentically showcase the brand, elevating storytelling and engagement.
Art Director at Mobiddiction
January 1, 2013 - December 31, 2013Led end-to-end app development by transforming client briefs into captivating concepts, wireframes, and user-friendly interfaces. Created graphic elements and digital illustrations for children’s educational and martial arts instructional apps, earning a nomination at the 2014 Australian Mobile and App Awards. Engineered innovative UI/UX design suites tailored to client needs and user demographics, ensuring intuitive usability through iterative testing. Conceived and digitally illustrated promotional experiences such as an Activation Quiz for a book launch.
Mid-Senior Graphic Designer at Marketing Department Best & Less
June 1, 2008 - December 31, 2013Led design and production of high-impact marketing materials for a retail chain with over 190 stores. Developed strong client relationships with prepress and creative agencies to ensure brand and sales goal alignment. Championed award-winning catalogues boosting customer engagement and sales. Streamlined production processes, reducing printing errors by 20%, coordinated photoshoots and TVC shoots, and managed online marketing initiatives that increased engagement by 15%. Mentored junior team members to enhance team performance and maintain design quality standards.
Finished Artist at Wellcom, Woolworths Group
January 1, 2007 - December 31, 2008Delivered high-volume press advertisements and POS materials for retail clients, supporting sales through accurate and timely outputs. Mastered QuickCut and Pagestore systems to ensure seamless print-ready asset delivery and maintained strong client communications to ensure alignment on project goals.
Graphic Designer at Officeworks Business Direct
January 1, 2002 - December 31, 2007Designed marketing materials including catalogues and promotional flyers, doubling customer response rates for key sales events through innovative themes. Collaborated with marketing and merchandising teams to create sales-driven campaigns contributing to consistent sales growth. Trained new creative staff to ensure design quality consistency and adherence to production schedules. Recognized with multiple awards for teamwork and excellence.
Graphic Designer / Typesetter / Illustrator at St Pauls Publications
January 1, 1997 - December 31, 2002Created engaging book covers and layouts for religious publications, receiving positive feedback for impactful visuals. Managed typesetting and original illustration for Sunday bulletins, maintaining high accuracy and meeting tight deadlines.
Graphic Designer at Kennards Hire, Marketing & Customer Experience
January 1, 2013 - January 29, 2025Spearheaded visually striking tactical campaigns and creative assets, driving significant customer engagement across channels and empowering the Marketing team to surpass revenue targets. Crafted diverse print and digital materials such as catalogues, infographics, icons, web content, and event collateral, ensuring strict brand guideline adherence. Designed materials for branch openings, corporate events, awards nights, and innovative branded items like children’s activity books and bespoke corporate gifts. Implemented an electronic Marketing Briefing Form, checklist, and Creative Suite Master Library streamlining workflows. Orchestrated and executed dynamic photoshoots and collaborated with photographers to create authentic brand imagery for recruitment and marketing campaigns.
Art Director at Mobiddiction
January 1, 2013 - December 31, 2013Led end-to-end app development transforming client briefs into engaging concepts, wireframes, and user interfaces. Conceptualized and illustrated graphic elements for children’s educational apps such as Phonics Under the Big Top, earning a 2014 Australian Mobile and App Awards Finalist nomination. Designed graphic elements for Wombat Kombat and engineered UI/UX suites tailored to users. Created an Activation Quiz for a celebrity author’s book launch, delivering immersive promotional experiences.
Mid-Senior Graphic Designer at Marketing Department Best & Less
June 1, 2008 - December 31, 2013Led design and production of high-impact marketing materials including catalogues, eDMs, and POS signage across a 190+ store retail chain. Developed strong relationships with prepress and creative agencies to align brand vision. Championed award-winning catalogue designs increasing customer engagement and sales. Streamlined production reducing print errors by 20%. Coordinated photoshoots and TVC shoots managing stakeholder expectations. Managed online marketing initiatives resulting in a 15% increase in engagement. Mentored junior team members enhancing team performance and procedures.
Finished Artist at Wellcom, Woolworths Group
January 1, 2007 - December 31, 2008Produced high-volume press advertisements and POS materials for retail clients, supporting sales with accurate timely outputs. Mastered QuickCut and Pagestore systems ensuring seamless print-ready asset delivery. Built proactive client communication to align project goals with creative and marketing teams.
Graphic Designer at Officeworks Business Direct
January 1, 2002 - December 31, 2007Designed marketing materials such as catalogues and promotional flyers, doubling customer response during key sales. Collaborated with marketing and merchandising teams to create sales-driven campaigns contributing to consistent sales growth. Trained new creative staff ensuring quality and scheduling. Awarded multiple accolades for teamwork and excellence.
Graphic Designer / Typesetter / Illustrator at St Pauls Publications
January 1, 1997 - December 31, 2002Created engaging book covers and layouts for religious publications, receiving positive author feedback. Managed typesetting and original illustrations for Sunday bulletins with high accuracy under tight deadlines.
Graphic Designer at Kennards Hire, Marketing & Customer Experience
January 1, 2025 - January 1, 2025Spearheaded visually striking tactical campaigns and creative assets across channels, driving significant customer engagement and enabling the Marketing team to surpass revenue targets with flair. Created a diverse range of print and digital materials, including catalogues, infographics, icons, web content, and large-scale event collateral, ensuring flawless adherence to brand guidelines. Designed materials for branch openings, annual corporate events, and awards nights, as well as innovative branded items like a children’s activity book and bespoke corporate gifts (e.g., custom Monopoly game and Lego-style truck), amplifying channel engagement. Pioneered the electronic Marketing Briefing Form, a checklist, and a Creative Suite Master Library to streamline workflows and maintain consistent, high-quality output in a fast-paced environment with competing deadlines. Orchestrated photoshoots for branded lifestyle imagery, crafting moodboards to capture equipment, team interactions, and o
Art Director at Mobiddiction
December 31, 2013 - December 31, 2013Masterminded end-to-end app development from client briefs to concepts, wireframes, and UI, delivering visually striking, user-friendly interfaces and thorough testing and deployment. Conceptualised, wireframed, and illustrated all graphical elements for the Phonics Under the Big Top children’s app, aligning with the edutainment brief to deliver an engaging experience, earning a Finalist nomination at the 2014 Australian Mobile and App Awards. Designed vibrant graphics for Wombat Kombat, a children's martial arts instructional app, to boost engagement and learning. Engineered UI/UX design suites tailored to client needs and user demographics, adhering to device-specific guidelines and iterative testing to ensure intuitive usability and problem-solving. Created an Activation Quiz for Indira Naidoo’s Edible Balcony book launch, delivering an immersive promotional experience.
Mid-Senior Graphic Designer at Best & Less
January 1, 2013 - January 1, 2013Drove business growth by leading the design and production of high-impact marketing materials, including catalogues, eDMs, and POS signage, for a retail chain with 190+ stores. Built strong client relationships with prepress teams (Franklin Printing) and creative agencies, ensuring alignment on brand vision and sales goals. Championed the award-winning 'Warm up and Save' catalogue (2012 Australian Catalogue Awards), boosting customer engagement and sales. Streamlined production by implementing a final checklist, reducing printing errors by 20% and ensuring consistent quality under tight deadlines. Coordinated photoshoots and TVC shoots; managed stakeholder expectations and delivered on-brand visuals that supported sales-driven campaigns. Led online marketing initiatives (e-newsletters, e-coupons, website banners), increasing online engagement by 15%.
Finished Artist at Wellcom, Woolworths Group
January 1, 2008 - January 1, 2008Delivered high-volume press advertisements and POS materials for retail clients (BWS, Dick Smith, Tandy), supporting sales through accurate and timely outputs. Mastered QuickCut and Pagestore systems to ensure seamless delivery of print-ready assets, meeting client deadlines in fast-paced environments. Strengthened client relationships through proactive communication with creative and marketing teams, ensuring alignment on project goals.
Graphic Designer at Officeworks Business Direct
January 1, 2007 - January 1, 2007Designed marketing materials, including catalogues and promotional flyers, that doubled customer response rates for the July 2007 sale catalogue through innovative themes. Collaborated with marketing and merchandising teams to develop sales-driven campaigns, contributing to year-on-year sales growth. Trained new creative staff, ensuring consistency in design quality and adherence to production schedules. Received four 'Goodworks' Awards for 'Winning Team' and 'Passion for Excellence', reflecting strong teamwork and dedication.
Graphic Designer / Typesetter / Illustrator at St Pauls Publications
January 1, 2002 - January 1, 2002Created engaging book covers and typesetting layouts for religious publications, earning positive feedback from authors for translating concepts into impactful visuals. Managed typesetting and original illustration for Sunday bulletins, maintaining high standards of accuracy and meeting tight publication deadlines. Designed layouts for major Vatican documents including Encyclicals.
Art Director at Mobiddiction
January 1, 2013 - January 1, 2013Masterminded end-to-end app development from client briefs to captivating concepts, wireframes, and user-friendly interfaces, delivering seamless testing and deployment for visually striking, highly engaging user experiences. Conceptualised, wired, and illustrated all graphic elements for the Phonics Under the Big Top children’s app, aligning with the edutainment brief to deliver a highly engaging experience, earning a Finalist nomination at the 2014 Australian Mobile and App Awards. Designed vibrant graphic elements for Wombat Kombat, a martial arts instructional app for children. Engineered innovative UI/UX design suites tailored to client needs and user demographics, leveraging device-specific guidelines and iterative testing to ensure intuitive usability. Conceived and digitally illustrated a dynamic Activation Quiz for Indira Naidoo’s Edible Balcony book launch.
Mid-Senior Graphic Designer, Marketing Department at Best & Less
January 1, 2013 - January 1, 2013Drove business growth by leading the design and production of high-impact marketing materials, including catalogues, eDMs, and POS signage, for a retail chain with 190+ stores. Cultivated strong client relationships with prepress teams and agencies, ensuring alignment on brand vision and sales goals. Championed the award-winning 'Warm up and Save' catalogue (2012 Australian Catalogue Awards). Streamlined production by implementing a final checklist, reducing printing errors by 20% and ensuring quality under tight deadlines. Coordinated photoshoots and TVC shoots, and contributed to online marketing initiatives (e-newsletters, e-coupons, website banners) increasing online engagement by 15%. Mentored junior team members to enhance performance and procedures.
Education
Associate Diploma at South Western Sydney Institute of TAFE
January 1, 1995 - December 31, 1996Associate Diploma at South Western Sydney Institute of TAFE
January 1, 1995 - December 31, 1996Associate Diploma at South Western Sydney Institute of TAFE
January 1, 1995 - December 31, 1996Associate Diploma in Graphic Design at South Western Sydney Institute of TAFE
January 11, 2030 - November 7, 2025Certificate of Completion of film/video production fundamentals course at Learn to Film
January 11, 2030 - November 7, 2025Media/Design Training at SITH, California, USA
January 11, 2030 - November 7, 2025Certificate of Completion of film/video production fundamentals course at Learn to Film
January 11, 2030 - November 27, 2025Associate Diploma in Graphic Design at South Western Sydney Institute of TAFE
January 11, 2030 - November 27, 2025Media/Design Training at SITH, California, USA
January 11, 2030 - November 27, 2025Qualifications
Certificate of Completion of film/video production fundamentals course, Learn to Film
January 1, 2020 - December 31, 2020Media/Design Training, SITH
April 1, 2000 - July 31, 2000Certificate of Completion of film/video production fundamentals course
January 1, 2020 - December 31, 2020Media/Design Training
April 1, 2000 - July 31, 2000Certificate of Completion of film/video production fundamentals course
January 1, 2020 - December 31, 2020Certificate of Completion of film/video production fundamentals course
January 11, 2030 - November 27, 2025Associate Diploma in Graphic Design
January 11, 2030 - November 27, 2025Media/Design Training
January 11, 2030 - November 27, 2025Industry Experience
Media & Entertainment, Retail, Education, Consumer Goods, Other, Professional Services
Conceptualising and then rolling of a range of branded assets for Kennards Hire, celebrating their milestone of 75 years in the hire industry.
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