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I'm Isabel de Sequera, a creative, versatile graphic designer and illustrator with over 20 years delivering campaigns, marketing collateral, and promotional materials across print and digital. Through my freelance studio, Sequera Studio, I turn concepts into polished, on-brand designs, managing projects from brief to final asset with efficiency and precision. I thrive in fast-paced, high-volume environments and bring creativity, adaptability, and reliability to every project. I'm a ready-to-go freelance partner for design teams.…I'm Isabel de Sequera, a creative, versatile graphic designer and illustrator with over 20 years delivering campaigns, marketing collateral, and promotional materials across print and digital. Through my freelance studio, Sequera Studio, I turn concepts into polished, on-brand designs, managing projects from brief to final asset with efficiency and precision. I thrive in fast-paced, high-volume environments and bring creativity, adaptability, and reliability to every project. I'm a ready-to-go freelance partner for design teams.

Isabel de Sequera

Graphic Designer, Illustrator, Art Director, +7

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I'm Isabel de Sequera, a creative, versatile graphic designer and illustrator with over 20 years delivering campaigns, marketing collateral, and promotional materials across print and digital. Through my freelance studio, Sequera Studio, I turn concepts into polished, on-brand designs, managing projects from brief to final asset with efficiency and precision. I thrive in fast-paced, high-volume environments and bring creativity, adaptability, and reliability to every project. I'm a ready-to-go freelance partner for design teams.…I'm Isabel de Sequera, a creative, versatile graphic designer and illustrator with over 20 years delivering campaigns, marketing collateral, and promotional materials across print and digital. Through my freelance studio, Sequera Studio, I turn concepts into polished, on-brand designs, managing projects from brief to final asset with efficiency and precision. I thrive in fast-paced, high-volume environments and bring creativity, adaptability, and reliability to every project. I'm a ready-to-go freelance partner for design teams.

Available to hire

I’m Isabel de Sequera, a creative, versatile graphic designer and illustrator with over 20 years delivering campaigns, marketing collateral, and promotional materials across print and digital. Through my freelance studio, Sequera Studio, I turn concepts into polished, on-brand designs, managing projects from brief to final asset with efficiency and precision.

I thrive in fast-paced, high-volume environments and bring creativity, adaptability, and reliability to every project. I’m a ready-to-go freelance partner for design teams.

Skills

Advertising Illustration

Experience Level

Advertising Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Freehand Digital Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Graphic Designer at Kennards Hire, Marketing & Customer Experience

January 1, 2013 - February 7, 2025

Led visually striking tactical campaigns and creative assets to significantly drive customer engagement and support marketing revenue targets. Designed print and digital materials such as catalogues, infographics, web content, and event collateral while ensuring brand consistency. Developed bespoke merchandise designs, including children’s activity books and custom-branded corporate gifts. Implemented workflow tools including electronic marketing briefing forms and creative libraries to streamline production. Executed photoshoots and collaborated with photographers to capture authentic branded lifestyle imagery for recruitment and marketing purposes.

Art Director at Mobiddiction

January 1, 2013 - December 31, 2013

Led end-to-end app development by translating client briefs into concepts, wireframes, and engaging user interfaces. Conceptualized, wireframed, and illustrated all graphic elements for children’s apps such as Phonics Under the Big Top (award finalist) and Wombat Kombat, delivering educational and interactive experiences. Created dynamic UI/UX design suites tailored for usability and client needs, including an interactive activation quiz for a book launch.

Mid-Senior Graphic Designer, Marketing Department at Best & Less

June 1, 2008 - December 31, 2013

Led design and production of high-impact marketing materials including catalogues, eDMs, and POS signage for a large retail chain. Managed client communications with printing and creative agencies to align brand and sales goals. Championed award-winning catalogue design that boosted engagement and sales. Streamlined production processes to reduce errors and coordinated photoshoots for visual campaigns. Managed online marketing initiatives that increased online engagement by 15%. Mentored junior team members to foster collaboration and improve performance.

Finished Artist at Wellcom, Woolworths Group

January 1, 2008 - January 1, 2008

Delivered high-volume press advertisements and POS materials for retail clients (BWS, Dick Smith, Tandy), supporting sales through accurate and timely outputs. Mastered QuickCut and Pagestore systems to ensure seamless delivery of print-ready assets, meeting client deadlines in fast-paced environments. Strengthened client relationships through proactive communication with creative and marketing teams, ensuring alignment on project goals.

Graphic Designer at Officeworks Business Direct

January 1, 2007 - January 1, 2007

Designed marketing materials, including catalogues and promotional flyers, that doubled customer response rates for the July 2007 sale catalogue through innovative themes. Collaborated with marketing and merchandising teams to develop sales-driven campaigns, contributing to year-on-year sales growth. Trained new creative staff, ensuring consistency in design quality and adherence to production schedules. Received four 'Goodworks' Awards for 'Winning Team' and 'Passion for Excellence', reflecting strong teamwork and dedication.

Graphic Designer / Typesetter / Illustrator at St Pauls Publications

January 1, 2002 - January 1, 2002

Created engaging book covers and typesetting layouts for religious publications, earning positive feedback from authors for translating concepts into impactful visuals. Managed typesetting and original illustration for Sunday bulletins, maintaining high standards of accuracy and meeting tight publication deadlines. Designed layouts for major Vatican documents including Encyclicals.

Freelance Graphic Designer at Sequera Studio

January 1, 2004 - Present

Provide freelance graphic design support across a diverse range of clients, delivering marketing and campaign assets across both digital and print environments. Known for quickly understanding different brands, audiences and objectives, and adapting creative approach to suit each project. Work closely with clients and marketing teams to interpret briefs, develop concepts and deliver high-quality, on-brand creative with minimal direction. Comfortable stepping into existing workflows or building structure where needed to ensure projects run smoothly and efficiently.