I’m a visually-driven storyteller and problem-solver with a Graphic Design degree from Universidad de Palermo. I specialize in transforming complex briefs into striking static and motion-based assets, from brochures, POS materials, signage and packaging to dynamic social media visuals and long- and short-form video productions. I leverage the full Adobe Creative Cloud suite alongside Illustrator, Photoshop, Premiere Pro, In Design, After Effects, Figma, Canva and AI-powered tools to craft on-brand, user-centered, conversion-focused designs. My workflow blends art direction, key visual development and end-to-end campaign management, from concept and storyboarding through animation, editing and final optimization. I integrate UX/UI best practices and agile project-management methodologies to streamline processes, meet tight deadlines and deliver cohesive digital experiences across e-commerce, social feeds and out-of-home activations. Curious and collaborative at heart, I’m passionate about exploring new technologies and creative approaches that resonate with diverse audiences and elevate every brand touchpoint.

Ignacio Pena

I’m a visually-driven storyteller and problem-solver with a Graphic Design degree from Universidad de Palermo. I specialize in transforming complex briefs into striking static and motion-based assets, from brochures, POS materials, signage and packaging to dynamic social media visuals and long- and short-form video productions. I leverage the full Adobe Creative Cloud suite alongside Illustrator, Photoshop, Premiere Pro, In Design, After Effects, Figma, Canva and AI-powered tools to craft on-brand, user-centered, conversion-focused designs. My workflow blends art direction, key visual development and end-to-end campaign management, from concept and storyboarding through animation, editing and final optimization. I integrate UX/UI best practices and agile project-management methodologies to streamline processes, meet tight deadlines and deliver cohesive digital experiences across e-commerce, social feeds and out-of-home activations. Curious and collaborative at heart, I’m passionate about exploring new technologies and creative approaches that resonate with diverse audiences and elevate every brand touchpoint.

Available to hire

I’m a visually-driven storyteller and problem-solver with a Graphic Design degree from Universidad de Palermo. I specialize in transforming complex briefs into striking static and motion-based assets, from brochures, POS materials, signage and packaging to dynamic social media visuals and long- and short-form video productions. I leverage the full Adobe Creative Cloud suite alongside Illustrator, Photoshop, Premiere Pro, In Design, After Effects, Figma, Canva and AI-powered tools to craft on-brand, user-centered, conversion-focused designs.

My workflow blends art direction, key visual development and end-to-end campaign management, from concept and storyboarding through animation, editing and final optimization. I integrate UX/UI best practices and agile project-management methodologies to streamline processes, meet tight deadlines and deliver cohesive digital experiences across e-commerce, social feeds and out-of-home activations. Curious and collaborative at heart, I’m passionate about exploring new technologies and creative approaches that resonate with diverse audiences and elevate every brand touchpoint.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Senior Art Director at Oliver Agency – U-Studio
February 1, 2024 - July 6, 2025
Leading design of graphic materials for digital and print marketing strategies in the food industry (UFS Argentina). Responsible for art direction and visual development for integrated campaigns for Axe Latam, coordinating with regional teams to ensure cohesive brand messaging and digital asset adaptation focusing on user-centered and conversion-centric designs.
Senior Art Director at Oliver Agency – U-Studio
May 1, 2022 - January 31, 2024
Art direction and visual development for integrated campaigns for Axe Latam. Coordinated with regional teams to deliver cohesive marketing and advertising materials.
Semi-Senior E-commerce Graphic Designer at Oliver Agency – U-Studio
November 1, 2021 - May 1, 2022
Adaptation of digital assets for e-commerce retailers. Focused on conversion optimization and user-centered design to enhance e-commerce performance.
Graphic Designer at Felices las Vacas
June 1, 2021 - November 1, 2021
Designed visual content for social media, packaging, vehicle wraps, and print materials to elevate brand visibility and market engagement.
Graphic Designer at Back to Blank
November 1, 2020 - June 1, 2021
Responsible for branding, editorial design, and developing WordPress websites with Elementor for LATAM projects, delivering high-quality design and user experiences.
Teaching Assistant at Universidad de Palermo
August 1, 2017 - July 31, 2018
Assisted in graphic production, typography, and artistic reflection classes, supporting students and faculty to enhance learning and creative outcomes.
Freelance Designer at Self-employed
January 1, 2019 - June 17, 2024
Provided creative consulting, brand development, branding, editorial design, social media content, and campaigns for various clients, managing projects independently.

Education

Bachelor’s Degree in Graphic Design at Universidad de Palermo – Buenos Aires, Argentina
August 1, 2014 - July 31, 2018
Brand Identity Specialization at Universidad de Palermo, Buenos Aires, Argentina
July 1, 2018 - December 1, 2019
High School Diploma at Newton College, Lima, Peru
January 11, 2030 - December 1, 2011
UX/UI Design at CoderHouse
May 1, 2024 - July 1, 2024
React JS at Codec House
May 1, 2023 - July 1, 2023
JavaScript at Codec House
February 1, 2023 - April 1, 2023
Web Development at Codec House
December 1, 2022 - February 1, 2023
Photoshop & Illustrator at Codec House
July 1, 2020 - December 1, 2020
Screen Printing at Centro Cultural Recoleta
July 1, 2017 - December 1, 2017

Qualifications

UX/UI Design
May 1, 2024 - July 31, 2024
React JS
May 1, 2023 - July 31, 2023
JavaScript
February 1, 2023 - April 30, 2023
Web Development
December 1, 2022 - February 28, 2023
Photoshop & Illustrator
July 1, 2020 - December 31, 2020
Screen Printing
July 1, 2017 - December 31, 2017
UX/UI Design
May 1, 2024 - July 31, 2024
React JS
May 1, 2023 - July 31, 2023
JavaScript
February 1, 2023 - April 30, 2023
Web Development
December 1, 2022 - February 28, 2023
Photoshop & Illustrator
July 1, 2020 - December 31, 2020
Screen Printing
July 1, 2017 - December 31, 2017
UX/UI Design
May 1, 2024 - July 31, 2024
React JS
May 1, 2023 - July 31, 2023
JavaScript
February 1, 2023 - April 30, 2023
Web Development
December 1, 2022 - February 28, 2023
Photoshop & Illustrator
July 1, 2020 - December 31, 2020
Screen Printing
July 1, 2017 - December 31, 2017
UX/UI Design Course
May 1, 2024 - July 1, 2024
React JS Course
May 1, 2023 - July 1, 2023
JavaScript Course
February 1, 2023 - April 1, 2023
Web Development Course
December 1, 2022 - February 1, 2023
Photoshop & Illustrator Course
July 1, 2020 - December 1, 2020
Screen Printing Course
July 1, 2017 - December 1, 2017
UX/UI Design - Coderhouse
May 1, 2024 - July 1, 2024
React JS - Coderhouse
May 1, 2023 - July 1, 2023
JavaScript - Coderhouse
February 1, 2023 - April 1, 2023
Web Development - Coderhouse
December 1, 2022 - February 1, 2023
Photoshop & Illustrator - Coderhouse
July 1, 2020 - December 1, 2020
Screen Printing - Centro Cultural Recoleta
July 1, 2017 - December 1, 2017
UX/UI Design Course
May 1, 2024 - July 1, 2024
React JS Course
May 1, 2023 - July 1, 2023
JavaScript Course
February 1, 2023 - April 1, 2023
Web Development Course
December 1, 2022 - February 1, 2023
Photoshop & Illustrator Course
July 1, 2020 - December 1, 2020
Screen Printing Course
July 1, 2017 - December 1, 2017
UX/UI Design
May 1, 2024 - July 1, 2024
React JS
May 1, 2023 - July 1, 2023
JavaScript
February 1, 2023 - April 1, 2023
Web Development
December 1, 2022 - February 1, 2023
Photoshop & Illustrator
July 1, 2020 - December 1, 2020
Screen Printing
July 1, 2017 - December 1, 2017

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Education, Software & Internet