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Hi, I'm Ihab Emil Shoukralla, a passionate Product Designer, UX Researcher, and UX/UI mentor based in Dubai. I enjoy collaborating with product managers, UX designers, and stakeholders to create user-centered designs that align with business objectives. My experience ranges from leading design functions in startups to building design systems for established companies. I am motivated by solving complex design challenges and empowering other designers through mentorship. Throughout my career, I've had the opportunity to work across diverse industries such as healthcare, retail, telecommunications, and construction. I believe in maintaining a strong foundation in research, sketching, wireframing, and usability testing to ensure the delivery of impactful digital experiences. Helping teams embrace design thinking and agile methodologies is also a part of my journey.…Hi, I'm Ihab Emil Shoukralla, a passionate Product Designer, UX Researcher, and UX/UI mentor based in Dubai. I enjoy collaborating with product managers, UX designers, and stakeholders to create user-centered designs that align with business objectives. My experience ranges from leading design functions in startups to building design systems for established companies. I am motivated by solving complex design challenges and empowering other designers through mentorship. Throughout my career, I've had the opportunity to work across diverse industries such as healthcare, retail, telecommunications, and construction. I believe in maintaining a strong foundation in research, sketching, wireframing, and usability testing to ensure the delivery of impactful digital experiences. Helping teams embrace design thinking and agile methodologies is also a part of my journey.

Ihab Emil Shoukralla

Product Designer, UX Designer, UI Designer, +1

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Hi, I'm Ihab Emil Shoukralla, a passionate Product Designer, UX Researcher, and UX/UI mentor based in Dubai. I enjoy collaborating with product managers, UX designers, and stakeholders to create user-centered designs that align with business objectives. My experience ranges from leading design functions in startups to building design systems for established companies. I am motivated by solving complex design challenges and empowering other designers through mentorship. Throughout my career, I've had the opportunity to work across diverse industries such as healthcare, retail, telecommunications, and construction. I believe in maintaining a strong foundation in research, sketching, wireframing, and usability testing to ensure the delivery of impactful digital experiences. Helping teams embrace design thinking and agile methodologies is also a part of my journey.…Hi, I'm Ihab Emil Shoukralla, a passionate Product Designer, UX Researcher, and UX/UI mentor based in Dubai. I enjoy collaborating with product managers, UX designers, and stakeholders to create user-centered designs that align with business objectives. My experience ranges from leading design functions in startups to building design systems for established companies. I am motivated by solving complex design challenges and empowering other designers through mentorship. Throughout my career, I've had the opportunity to work across diverse industries such as healthcare, retail, telecommunications, and construction. I believe in maintaining a strong foundation in research, sketching, wireframing, and usability testing to ensure the delivery of impactful digital experiences. Helping teams embrace design thinking and agile methodologies is also a part of my journey.

Available to hire

Hi, I’m Ihab Emil Shoukralla, a passionate Product Designer, UX Researcher, and UX/UI mentor based in Dubai. I enjoy collaborating with product managers, UX designers, and stakeholders to create user-centered designs that align with business objectives. My experience ranges from leading design functions in startups to building design systems for established companies. I am motivated by solving complex design challenges and empowering other designers through mentorship.

Throughout my career, I’ve had the opportunity to work across diverse industries such as healthcare, retail, telecommunications, and construction. I believe in maintaining a strong foundation in research, sketching, wireframing, and usability testing to ensure the delivery of impactful digital experiences. Helping teams embrace design thinking and agile methodologies is also a part of my journey.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

Work Experience

Senior Manager UI at Aster DM Healthcare

December 1, 2024 - Present

Collaborate with product managers, UX designers, and stakeholders to understand user needs and business objectives. Create high-fidelity designs and mockups for web and mobile applications. Develop and maintain UI design systems and style guides.

Staff Product Designer at Procurified

December 31, 2024 - July 23, 2025

Honored to be the first designer to join Procurified, aiming to disrupt the construction industry. Established the design function in Procurified from scratch. Participated in product ideation workshops. Designed low and high fidelity wireframes. Created and maintained the design system for the product.

Senior Product Designer at Unifonic

January 31, 2023 - July 23, 2025

Designed and maintained the Unifonic cPaSS platform as part of a small design team. Assessed product requirements, conducted research and competitive analysis. Led ideation sessions with stakeholders. Designed sketches, flows, and low fidelity wireframes. Built and maintained a design system from scratch.

Senior Product Designer at Majid Al Futtaim Carrefour

July 31, 2021 - July 23, 2025

Designed experiences for Carrefour’s first-ever e-commerce digital channels (web, mobile app, and other platforms) for B2C and B2B. Created low and high fidelity wireframes. Moderated usability tests both in person and remotely. Participated in panel interviews to assess candidates. Acted as scrum master for the design team on an interim basis.

Product Design Team Leader at e&

July 31, 2017 - July 23, 2025

Led a team of 2 designers revamping Etisalat online channels to cater for digital transformation for B2C and B2B. Assessed product requirements and conducted research. Designed sketches, flows, and low fidelity wireframes. Managed the design team and mentored junior designers.

Product Design Manager at Vezeeta

August 31, 2016 - July 23, 2025

Led a team of 1 designer in establishing the first healthcare digital model in Egypt and the region on web and mobile app. Worked alongside the product team to develop new features. Designed sketches, flows, and low fidelity wireframes to validate solutions.

User Experience Designer & Customer Experience Specialist at Orange

December 31, 2015 - July 23, 2025

First UX Designer in the company as part of the newly established Customer Experience department. Created and enhanced experiences for online digital platforms and offline customer journeys. Worked with product teams on feature development and enhancements. Designed sketches, flows, and wireframes. Conducted customer experience audits and proposed improvements for offline channels such as stores and call centers.