Izabela Karadzhova

Worked across B2B and B2C markets to build sales funnels, lead generation strategies, and account growth initiatives. Managed relationships with key clients and internal stakeholders. Increased lead-to-close ratio by identifying pain points and tailoring solution messaging. Created email outreach sequences and proposals that improved conversion rates. Collaborated with cross-functional teams to refine customer experience strategy.

Directed multi-channel B2B and B2C campaigns for tech, e-commerce, and SaaS clients. Managed SEO, PPC, and CRO initiatives to increase organic traffic and improve cost per lead. Designed email marketing sequences that boosted customer retention and upsell rates. Collaborated with sales and creative teams to align marketing activities with revenue goals. Produced monthly performance reports with actionable recommendations.

Led digital marketing strategy and execution for clients across industries including tech, e-commerce, and SaaS. Delivered high-performing campaigns by managing cross-functional teams and aligning brand storytelling with measurable growth goals. Built and optimized marketing funnels including landing pages, email automations, and sales flows. Created and scaled social media strategies that improved engagement and conversion across platforms. Oversaw website content strategy, CRO, and campaign performance tracking using Google Analytics and other tools. Drove content-led growth using blog, email, and lead magnets tailored to the buyer journey. Collaborated with designers, developers, and sales teams to ensure brand consistency and marketing alignment. Worked closely with SaaS and digital-first brands, bringing insight into subscription models, user acquisition, and retention strategies.