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I am a results-driven marketing leader with over 9 years of experience in digital marketing, brand management, and growth strategy for both B2B and B2C brands. I have a proven ability to plan, execute, and optimize multi-channel campaigns across social media, SEO, paid ads, email marketing, and content strategy. I am skilled in lead generation, funnel optimization, and customer retention, adept at managing cross-functional teams and budgets to deliver measurable ROI. My experience spans agency, start-up, and corporate environments across various industries including e-commerce, hospitality, lifestyle, tech, and professional services.…I am a results-driven marketing leader with over 9 years of experience in digital marketing, brand management, and growth strategy for both B2B and B2C brands. I have a proven ability to plan, execute, and optimize multi-channel campaigns across social media, SEO, paid ads, email marketing, and content strategy. I am skilled in lead generation, funnel optimization, and customer retention, adept at managing cross-functional teams and budgets to deliver measurable ROI. My experience spans agency, start-up, and corporate environments across various industries including e-commerce, hospitality, lifestyle, tech, and professional services.

Izabela Karadzhova

Marketing Strategist, Digital Marketer, Brand Strategist, +6

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I am a results-driven marketing leader with over 9 years of experience in digital marketing, brand management, and growth strategy for both B2B and B2C brands. I have a proven ability to plan, execute, and optimize multi-channel campaigns across social media, SEO, paid ads, email marketing, and content strategy. I am skilled in lead generation, funnel optimization, and customer retention, adept at managing cross-functional teams and budgets to deliver measurable ROI. My experience spans agency, start-up, and corporate environments across various industries including e-commerce, hospitality, lifestyle, tech, and professional services.…I am a results-driven marketing leader with over 9 years of experience in digital marketing, brand management, and growth strategy for both B2B and B2C brands. I have a proven ability to plan, execute, and optimize multi-channel campaigns across social media, SEO, paid ads, email marketing, and content strategy. I am skilled in lead generation, funnel optimization, and customer retention, adept at managing cross-functional teams and budgets to deliver measurable ROI. My experience spans agency, start-up, and corporate environments across various industries including e-commerce, hospitality, lifestyle, tech, and professional services.

Available to hire

I am a results-driven marketing leader with over 9 years of experience in digital marketing, brand management, and growth strategy for both B2B and B2C brands. I have a proven ability to plan, execute, and optimize multi-channel campaigns across social media, SEO, paid ads, email marketing, and content strategy.

I am skilled in lead generation, funnel optimization, and customer retention, adept at managing cross-functional teams and budgets to deliver measurable ROI. My experience spans agency, start-up, and corporate environments across various industries including e-commerce, hospitality, lifestyle, tech, and professional services.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Bulgarian

Fluent

Russian

Fluent

Spanish; Castilian

Intermediate

Work Experience

Marketing Manager - Freelance at Freelance

January 1, 2016 - Present

Led marketing strategy and execution for clients across e-commerce, hospitality, fashion, lifestyle, and digital-first brands. Delivered full-scale campaigns that combined data-driven planning with brand storytelling to drive traffic, engagement, and conversion. Created multi-platform marketing plans that improved client reach and brand visibility. Oversaw paid media, social, and email marketing with strong ROI. Introduced AI-driven workflows to optimise content, audience targeting, and reporting. Regularly advised clients on growth strategy, positioning, and performance metrics. Designed and executed brand messaging aligned to customer journey insights. Managed creative teams, copywriters, and designers to bring campaigns to life.

Digital Marketing Manager at Twirel

December 31, 2022 - July 28, 2025

Led digital marketing strategy and execution for clients across industries including tech, e-commerce, and SaaS. Delivered high-performing campaigns by managing cross-functional teams and aligning brand storytelling with measurable growth goals. Built and optimized marketing funnels including landing pages, email automations, and sales flows. Created and scaled social media strategies that improved engagement and conversion across platforms. Oversaw website content strategy, CRO, and campaign performance tracking using Google Analytics and other tools. Drove content-led growth using blog, email, and lead magnets tailored to the buyer journey. Collaborated with designers, developers, and sales teams to ensure brand consistency and marketing alignment. Worked closely with SaaS and digital-first brands, bringing insight into subscription models, user acquisition, and retention strategies.

Business Development Manager at SSE Energy & Hallmark Energy

December 31, 2024 - July 28, 2025

Worked across B2B and B2C markets to build sales funnels, lead generation strategies, and account growth initiatives. Managed relationships with key clients and internal stakeholders. Increased lead-to-close ratio by identifying pain points and tailoring solution messaging. Created email outreach sequences and proposals that improved conversion rates. Collaborated with cross-functional teams to refine customer experience strategy.

Marketing Manager at Freelance

January 1, 2016 - Present

Created and executed integrated marketing strategies for clients in e-commerce, hospitality, lifestyle, and tech sectors. Managed end-to-end campaigns across paid, social, email, and SEO channels to increase traffic, engagement, and conversions. Designed high-converting landing pages and optimized sales funnels, improving lead-to-customer conversion rates. Conducted market research and competitor analysis to identify growth opportunities. Oversaw brand consistency across all digital and offline assets.

Digital Marketing Manager at Twirel

December 31, 2022 - August 14, 2025

Directed multi-channel B2B and B2C campaigns for tech, e-commerce, and SaaS clients. Managed SEO, PPC, and CRO initiatives to increase organic traffic and improve cost per lead. Designed email marketing sequences that boosted customer retention and upsell rates. Collaborated with sales and creative teams to align marketing activities with revenue goals. Produced monthly performance reports with actionable recommendations.

Business Development Manager at SSC Energy & Hallmark Energy

December 31, 2019 - August 14, 2025

Progressed from Administrator to Account Manager and ultimately Business Development Manager, demonstrating adaptability, strong performance, and leadership potential. Managed and grew B2B client portfolios, ensuring high customer satisfaction and retention. Led a small cross-functional team to deliver client onboarding, account management, and sales initiatives. Developed and executed lead generation strategies and optimized the sales funnel, significantly improving conversion rates. Negotiated contracts and secured new business opportunities, contributing to consistent revenue growth. Implemented streamlined administrative processes to improve operational efficiency and reporting accuracy.