Available to hire
I am a seasoned digital marketing generalist with 19 years in marketing, including a decade in digital and seven in B2B/B2C SaaS startups. I lead paid channels, SEM/SEO, and social media performance at a global scale, managing budgets up to €30k per month for B2B SaaS. I drive demand through webinars, lead-gen content, and email nurture, and I implement advanced tracking (GA4, GTM, HubSpot) and CRO on landing pages. I also oversee content creation, including blogs, videos for ads, reels, and YouTube, and I mentor SEO and analytics teams to deliver measurable results.
As a collaborative leader and former Google Partner, I build scalable marketing operations, create dashboards in GA4/Looker Studio, and guide cross-functional teams (CRO, product, design) to lift traffic, conversions, and pipeline. I enjoy turning data into actionable insights, optimizing performance across global markets, and continually sharpening skills with new tools and channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Russian
Fluent
French
Intermediate
Swedish
Beginner
Work Experience
Senior Digital Marketing Manager at Your.Rentals
January 31, 2025 - July 18, 2025Managed paid channels including Google Ads, Facebook Ads, and Bing Ads with a €30,000/month budget for B2B SaaS on a dynamic market. Led PPC initiatives including webinar support and lead generation. Directed SEO efforts as team lead for 3 people, curated deliverables and training. Executed landing page CRO and content management including videos, blog posts, and website SEO tracking with rich-text markup implementation. Achieved an 80% decrease in Google Ads CPA after 3 months, tripled paid channel scale while maintaining stable performance, grew SEO traffic from 15K to 20K in 8 months, and developed marketing analytics dashboards in GA4.
Digital Marketing Manager at Appland AB
May 31, 2020 - July 18, 2025Created scalable digital strategy and managed multiple Google Ads and Analytics accounts for various countries. Implemented advanced tracking with Google Tag Manager despite partial ownership of web properties. Designed and optimized mobile-friendly landing pages and developed ad creatives using Premiere Pro and After Effects. Worked within SCRUM teams alongside affiliate managers and tech teams. Delivered data visualizations in Looker Studio.
Senior Digital Marketing Analyst at InSegment
December 31, 2021 - July 18, 2025Led paid social and search strategy and optimization for US clients with hands-on and mentoring roles. Managed multi-channel campaigns including podcast promotion that reduced CPA from $20 to $0.7 and optimized education product launches. Reduced SaaS platform CPA by 40% and improved credit services SEM for quality lead flow. Achieved improved conversions and authored professional GA4 blog content.
Digital Growth Hacker at Transfergalaxy AB
August 31, 2019 - July 18, 2025Developed online digital strategies focusing on lead generation and awareness in MENA and AFG markets with split regional budgets. Managed Facebook Ads with monthly budgets from 40K-100K SEK, improving CPA from 256 to 139 SEK. Oversaw Google Ads campaigns in search, display, and YouTube with budgets between 20K-50K SEK. Coordinated multilingual ads translations and video ad production. Implemented Google Tag Manager tracking, performance reporting, and technical on-page SEO. Spearheaded content creation and landing page audits.
Founder and Senior Digital Strategist at PotokLab
December 31, 2017 - July 18, 2025Founded and led a Google Partner digital agency specializing in landing page creation and PPC promotion across Yandex, Google, and Facebook. Managed a team of marketing and web developers. Grew SEO traffic from zero to 6500 users/month for the company blog. Created websites and ran PPC campaigns for various clients with strong CPA and conversion rate results.
Senior Internet Marketing Manager at 5nine Software Inc.
March 31, 2017 - July 18, 2025Managed AdWords PPC campaigns, email automation, website content, and SEO while working remotely with a global IT startup team.
Head of Marketing at EcoPromCentre JSC
February 28, 2018 - July 18, 2025Led full WordPress site redesign and Go-to-Market strategy driving top SERP rankings. Directed SEO, paid campaigns in Yandex Direct, and marketing kit development leading to increased conversion and sales. Produced video testimonials, migrated corporate site content to WordPress, managed email marketing with Mailchimp and Salesforce integration, and developed marketing analytics dashboards and executive reports.
Senior Digital Marketing Manager at Your.Rentals
January 1, 2025 - August 11, 2025Led paid channels (Google Ads, Facebook Ads, Bing Ads) managing a €30,000/month budget for B2B SaaS in a dynamic market. Collaborated closely with CRO and design leads in an entrepreneurial environment. Managed SEO team of 3, curated deliverables and training, and drove content production including blog posts and video ads. Implemented advanced tracking with GA4, GTM, Hubspot, and QuickSight. Achieved an 80% reduction in Google Ads CPA within 3 months and grew SEO traffic from 15K to 20K in 8 months.
Digital Marketing Manager at Appland AB
May 1, 2020 - August 11, 2025Functioned as PPC media buyer in a new B2C business division for mobile gaming software. Developed scalable digital strategies for multiple Google Ads and Analytics accounts across several countries. Executed advanced tracking setups with GTM and created mobile-friendly landing pages using Google Optimize. Produced ad assets such as gameplay videos. Visualized data in Looker Studio.
Senior Digital Marketing Analyst at InSegment
January 1, 2021 - August 11, 2025Led paid social and search strategies for US-based businesses remotely, including hands-on campaign optimization and junior mentorship. Delivered significant CPA reductions across projects such as MIT Sloan Management Review podcast promotion and online education product launches. Managed SEM and CRO optimization with budgets up to $20K/month, resulting in CPA decreases up to 40%.
Digital Growth Hacker at Transfergalaxy AB
August 1, 2019 - August 11, 2025Drove paid and organic traffic growth for a fast-growing fintech startup. Managed multiple regional budgets for Facebook Ads and Google Ads with a focus on lead acquisition and brand awareness in new markets such as MENA and Afghanistan. Improved CPA metrics significantly and set up complex tracking and reporting including GTM, Facebook pixel, and analytics dashboards.
Founder and Senior Digital Strategist at PotokLab
December 31, 2017 - August 11, 2025Founded and led a Google Partner digital marketing agency specializing in landing page creation and PPC campaigns across Yandex, Google, and Facebook. Managed a team of 3-4 specialists and delivered SEO traffic growth and cost-efficient PPC campaigns for diverse clients including B2B SaaS and local services.
Senior Internet Marketing Manager at 5nine Software Inc.
March 1, 2017 - August 11, 2025Handled Adwords PPC, email automation, website content management, and SEO for a virtualization software company. Worked remotely with a global IT team in a startup environment.
Head of Marketing at EcoPromCentre JSC
February 1, 2018 - August 11, 2025Led full Wordpress site redesign and go-to-market strategy achieving top SERP positions. Managed SEO leadership, paid ads campaigns, landing page AB-testing, content creation, email marketing, tracking setup, and executive KPI reporting. Achieved a steady increase in email list growth by 5% monthly and improved sales meeting conversions.
Senior Digital Marketing Manager at Your.Rentals
January 1, 2025 - August 11, 2025Managed paid channels including Google Ads, Facebook Ads, and Bing Ads with a monthly budget of €30,000 for B2B SaaS in a dynamic market. Collaborated closely with CRO and design officers to improve landing pages with Wordpress and Hubspot. Led SEO team of 3 people, curated deliverables, and provided training. Created marketing analytics dashboards using GA4 and handled webinar support with PPC and lead generation. Achieved an 80% decrease in Google Ads CPA in 3 months and grew SEO traffic from 15K to 20K users in 8 months.
Digital Marketing Manager at Appland AB
May 1, 2020 - August 11, 2025Created and executed scalable digital strategy for multiple Google Ads and Analytics accounts across various countries in the B2C mobile gaming sector. Optimized tracking with Google Tag Manager despite partial ownership of web properties. Developed mobile-friendly landing pages using Google Optimize. Produced ads assets including banners and gameplay videos. Visualized data with Looker Studio.
Senior Digital Marketing Analyst at InSegment
December 31, 2021 - August 11, 2025Led paid social and search strategies and optimizations for US businesses with budgets ranging from $6K to $20K monthly. Mentored junior team members and drove CPA reductions for various clients including podcast promotion, online education, and SaaS platforms. Achieved substantial improvements such as lowering CPA from $20 to $0.7 for a podcast campaign and an 18% increase in SaaS landing page conversion rates.
Digital Growth Hacker at Transfergalaxy AB
August 1, 2019 - August 11, 2025Drove paid and organic digital growth in a fast-growing fintech startup with a focus on lead generation and brand awareness in new markets (MENA, Afghanistan). Managed Facebook Ads budgets from 40K to 100K SEK monthly, cutting CPA significantly. Led Google Ads search, display, and YouTube campaigns with an average CPA of 200-300 SEK. Coordinated multilingual ad translations and executed video ad production and FB messenger sequencing. Set up advanced tracking with Tag Manager and created custom dashboards.
Founder and Senior Digital Strategist at PotokLab
December 31, 2017 - August 11, 2025Founded and led a Google Partner digital agency focusing on landing page creation and PPC advertising in Yandex, Google, and Facebook. Managed a team of 3-4 marketing and web development specialists. Delivered SEO traffic growth from zero to 6,500 users/month for own blog. Developed websites and PPC campaigns achieving low CPAs across various industries including B2B SaaS, restoration, construction, and local services.
Senior Internet Marketing Manager at 5nine Software Inc.
March 1, 2017 - August 11, 2025Handled Adwords PPC, email automation, website content management, and SEO in a startup environment primarily working remotely with a global IT team.
Head of Marketing at EcoPromCentre JSC
February 1, 2018 - August 11, 2025Led full WordPress site redesign and go-to-market strategy resulting in top search engine rankings. Managed SEO, paid ad campaigns, and landing page AB-testing. Developed marketing kits and grew email newsletter subscriptions by 5% monthly. Executed video testimonial productions and integrated Google Analytics and Mailchimp with Salesforce for email automation. Created executive KPI reports and marketing audits.
Senior Digital Marketing Manager at Your.Rentals
January 1, 2025 - August 11, 2025Led paid channels with a monthly budget of €30,000 for a B2B SaaS vacation rentals software company in a dynamic market. Collaborated closely with CRO and chief design officer. Managed Google Ads, Facebook Ads, Bing Ads campaigns. Supported webinars with PPC, lead generation content, and email nurture. Oversaw advanced tracking and analytics using Google Analytics 4, GTM, Hubspot, and QuickSight. Led SEO team of 3 people with deliverables and training. Managed content including blog posts, videos for ads, reels, and YouTube. Implemented website tracking and SEO for clients, including rich-text markup for listings pages. Achieved an 80% decrease in Google Ads CPA after 3 months and stable performance after scaling paid channels 3x. Increased SEO traffic from 15K to 20K in 8 months and developed marketing analytics dashboards in GA4.
Digital Marketing Manager at Appland AB
May 1, 2020 - August 11, 2025Served as PPC media buyer in the newly established B2C business division for mobile gaming software. Worked in SCRUM framework alongside affiliate marketing and tech teams. Created scalable digital strategies running multiple Google Ads and Analytics accounts across Serbia, Portugal, Bulgaria, and Norway. Implemented advanced tracking with Google Tag Manager despite partial ownership of web properties. Developed and optimized lightweight mobile-friendly landing pages using Google Optimize. Produced ad assets including banners and gameplay videos via Premiere Pro and After Effects. Used Looker Studio for data visualization.
Senior Digital Marketing Analyst at InSegment
January 1, 2021 - August 11, 2025Provided paid social and paid search strategy and optimization for US-based businesses in hands-on and leadership roles, including mentorship. Worked on podcast promotion for MIT Sloan Management Review with a $15K budget, reducing CPA from $20 to $0.7. Managed new product launch and optimization for online education with $6K budget, decreasing CPA from $80 to $35 in one month. Optimized SEM and CRO for a B2B SaaS platform with $20K monthly spend, achieving a 40% CPA reduction. Ran Google experiments for credit services with a $15K budget focused on stable quality leads flow.
Digital Growth Hacker at Transfergalaxy AB
August 1, 2019 - August 11, 2025Drove paid and organic traffic growth in a fast-growing fintech startup with 12x growth 2017-2019. Managed online digital strategy with split regional budgets focused on leads and awareness targeting MENA and AFG markets. Managed Facebook Ads with monthly budgets from 40K to 100K SEK, improving CPA for registrations from 256 to 139 SEK in early 2019. Ran Google Ads campaigns between 20-50K SEK monthly across search, display, and YouTube, achieving average registration CPA of 200-300 SEK. Coordinated ad translations in five languages and produced video ads. Set up tracking via Google Tag Manager, Facebook Pixel, and Enhanced Ecommerce. Delivered performance reporting and marketing audits using Google Analytics and Data Studio.
Founder and Senior Digital Strategist at PotokLab
December 31, 2017 - August 11, 2025Founded a Google Partner digital marketing agency focusing on landing page creation and PPC campaigns across Yandex, Google, and Facebook. Led a team of 3-4 marketing and web development specialists. Achieved SEO traffic growth for own blog from 0 to 6500 users/month by 2019. Delivered B2B SaaS Facebook and Adwords campaigns achieving $15 CPA. Created websites and ran PPC campaigns for clients including architectural bureaus and local services with CPAs ranging from $6.5 to $23. Developed custom landing pages and managed advertising campaigns across multiple platforms.
Senior Internet Marketing Manager at 5nine Software Inc.
March 1, 2017 - August 11, 2025Managed AdWords PPC, email automation, website content, and SEO in a start-up environment working remotely with a global IT team. Executed campaign optimizations and content updates for virtualization software.
Head of Marketing at EcoPromCentre JSC
February 1, 2018 - August 11, 2025Led full Wordpress site redesign and Go-to-Market strategy achieving top 1-4 SERP rankings within 6 months. Directed SEO efforts, managed paid Yandex Direct campaigns with CPA $23 and CPL $78 in waste management sector. Created landing pages for AB-testing, updated sales marketing kit, and drove sales conversion improvements. Produced and edited video testimonials. Migrated corporate website to Wordpress CMS with new structure and content, focusing on client-oriented newsletter subscription growth by 5% monthly. Managed Google Analytics and Tag Manager setups, email marketing via Mailchimp integrated with Salesforce, and executed global Google Ads campaigns ($2000 monthly). Developed custom responsive HTML5 and Unbounce landing pages for PPC and conversion analytics. Conducted marketing audit and produced KPIs reports.
Senior Digital Marketing Manager at Your.Rentals – vacation rentals software
January 1, 2025 - September 1, 2025Managed paid channels including Google Ads, Facebook Ads, and Bing Ads with a €30,000/month budget in a B2B SaaS environment. Led a team of 3 SEO specialists, supported webinar PPC and lead generation content, optimized landing pages using Wordpress and Hubspot, and implemented advanced tracking with GA4, GTM, and Hubspot. Achieved a 38% decrease in Google Ads CPA and grew SEO traffic from 15K to 20K in 8 months while scaling paid channels by 3x.
Digital Marketing Manager at Appland AB - mobile gaming software
May 1, 2020 - September 1, 2025Executed PPC media buying in the newly established B2C division using SCRUM methodology. Created scalable strategies for multiple Google Ads and Analytics accounts across various countries. Built and optimized mobile-friendly landing pages, produced banner and video ad assets, and visualized data via Looker Studio. Worked closely with affiliate marketing and tech teams on tracking setups.
Senior Digital Marketing Analyst at InSegment - digital marketing agency
January 1, 2021 - September 1, 2025Led paid social and search strategy and optimization for US clients including MIT Sloan Management Review's podcast, online education product launch, B2B SaaS platform, and credit services. Delivered significant CPA reductions and conversion rate improvements. Mentored junior team members and developed professional SEO content on GA4.
Digital Growth Hacker at Transfergalaxy AB - money remittance
August 1, 2019 - September 1, 2025Drove paid and organic traffic growth for fintech startup focusing on regions like MENA and Afghanistan. Managed Facebook and Google Ads with budgets up to 100K SEK/month, improving CPAs for registrations. Coordinated multilingual ad translation, created video ads, set up Facebook Messenger sequences, and configured tracking via GTM and Facebook Pixel. Conducted landing page audits and technical SEO improvements.
Founder and Senior Digital Strategist at PotokLab - marketing agency
December 31, 2017 - September 1, 2025Founded and led a Google Partner digital agency specializing in landing pages and PPC promotion across Google, Yandex, and Facebook. Directed a team of marketing and web development specialists. Delivered SEO traffic growth from zero to 6500 users/month for the company blog. Executed multiple client projects involving website creation, PPC campaigns, and consistent lead generation with competitive CPAs.
Senior Internet Marketing Manager at 5nine Software Inc. – virtualization software
March 1, 2017 - September 1, 2025Handled Adwords PPC, email automation, content management, and SEO remotely for a US-based virtual software startup. Collaborated with global IT teams in a dynamic startup setting to optimize campaigns and drive qualified leads.
Head of Marketing at EcoPromCentre JSC - ecological engineering
February 1, 2018 - September 1, 2025Led full Wordpress site redesign, SEO leadership, and paid ad campaigns in Yandex Direct, resulting in top SERP positions and improved sales conversions. Produced marketing kits, managed email marketing via Mailchimp and Salesforce integration, produced video testimonials, and built multiple responsive HTML5 landing pages. Executed marketing audits and data-driven analytics for strategy refinement.
Senior Digital Marketing Manager at Your.Rentals – vacation rentals software
January 1, 2025 - September 30, 2025Own paid channels (Google Ads, Facebook Ads, Bing Ads) with €30,000/month budget for B2B SaaS on a dynamic market. Lead webinar PPC, lead generation content, and email nurture. Implement advanced tracking (GA4, GTM, HubSpot, QuickSight). CRO for landing pages (WordPress, HubSpot), and manage a 3-person SEO team. Create content including blog posts, videos, reels, and YouTube. Provide website tracking and SEO for clients, including rich-text markup on listings pages.
PPC Media Buyer (B2C) at Appland AB
May 1, 2020 - September 30, 2025Created scalable digital strategy for multiple Google Ads accounts across Serbia, Portugal, Bulgaria, Norway and multiple GA accounts; optimized via GTM tracking. Built lightweight mobile-friendly landing pages with Google Optimize. Created ad assets (video/gameplay) and visual content; data visualization in Looker Studio.
Senior Digital Marketing Analyst at InSegment - digital marketing agency (US)
December 31, 2021 - September 30, 2025Managed paid social/search for US-based clients. Led projects including MIT Sloan Management Review podcast promotion (multi-channel, time-sensitive) with $15K budget; reduced CPA from $20 to $0.7. Launched online education product with CPA from $80 to $35 in 1 month. Optimized SaaS SEM/CRO with 40% CPA decrease; built CRO on SaaS landing pages; SEO content improvements.
Growth Hacker at Transfergalaxy AB
August 31, 2019 - September 30, 2025Led online growth strategy for remittance fintech; regional budgets for MENA and Afghanistan markets; Facebook Ads with 40K-100K SEK monthly budgets, lowering CPA from 256 to 139 SEK; Google Ads 20-50K SEK monthly; tracked with GTM; produced video ads; conducted landing page and funnel optimization; reporting in GA and Data Studio.
Founder and Senior Digital Strategist at PotokLab - marketing agency
December 31, 2017 - September 30, 2025Led a Google Partner agency focusing on landing pages and PPC across Google, Yandex, Facebook. Grew own blog to 6,500 users/month; built B2B SaaS LPs (Controlio.net), client projects in restoration and other markets; delivered PPC with CPA benchmarks and landing page design; created marketing kits and branding assets.
Senior Internet Marketing Manager at 5nine Software Inc.
March 31, 2017 - September 30, 2025Adwords PPC, email automation, content management, and SEO for global team; remote collaboration; contributed to growth of virtualization software marketing.
Head of Marketing at EcoPromCentre JSC
December 31, 2015 - September 30, 2025Led Go-to-Market; full WordPress site redesign; SEO leadership; CPA/CPL benchmarks in waste management; video testimonials; web analytics via GA/Tag Manager; email marketing via Mailchimp; global Google Ads campaigns around a $2,000 monthly budget; produced optimized client funnels and LPs.
Head of Marketing at EcoPromCentre JSC
February 28, 2018 - September 30, 2025Led Go-to-Market; WordPress site redesign; on-page SEO; landing page tests; marketing kit; GA/Tag Manager analytics; email nurturing; LPs with AB-testing via Unbounce; cross-sell strategies; 5% monthly email list growth.
Senior Digital Marketing Manager at Your.Rentals – vacation rentals software
January 1, 2025 - September 30, 2025Own paid channels (Google Ads, Meta Ads, Bing Ads) with €30,000/month budget for the B2B SaaS on a dynamic market. Webinars with PPC, lead-generation content, and email nurture. Advanced tracking (GA4, GTM, HubSpot, QuickSight). Landing page CRO using WordPress and HubSpot. SEO team-lead managing a 3-person team. Content management including blog posts and video assets. Implemented rich-text markup on listings pages and led client SEO initiatives.
Digital Marketing Manager at Appland AB - mobile gaming software
May 1, 2020 - September 30, 2025PPC media buyer in the newly established B2C division. Scalable digital strategy across multiple countries, with multi-account GA setup. Tracking via Google Tag Manager; lightweight mobile-friendly landing pages via Google Optimize. Ads assets creation (banners, gameplay videos). Data visualization in Looker Studio.
Senior Digital Marketing Analyst at InSegment - digital marketing agency
January 1, 2021 - September 30, 2025Paid social/paid search strategy for US-based businesses; leadership mentoring. MIT Sloan Management Review podcast promotion with cross-channel, time-sensitive strategy; CPA decreased from $20 to $0.7. Education product launch optimization; SaaS SEM/CRO project with 40% CPA reduction.
Growth Hacker at Transfergalaxy AB - money remittance
August 1, 2019 - September 30, 2025Growth strategy with regional budgets (SO, AR, AF) focused on leads and awareness for new markets in MENA and Afghanistan. Facebook Ads 40K-100K SEK monthly; CPA reduced from 256 to 139 SEK. Google Ads across corridors; tracking setup with GTM; content production including video ads; Manychat-based sequences.
Founder and Senior Digital Strategist at PotokLab - marketing agency
January 1, 2017 - September 30, 2025Google Partner agency focused on landing pages and PPC across Google, Yandex, and Facebook. Led 3-4 marketing/web-development specialists. SEO growth for own blog to 6,500 users/month in 2019; notable client projects include Pr-woman.ru, Controlio.net, Restoration, Architeco.su, Palmistland.ru.
Senior Internet Marketing Manager at 5nine Software Inc. – virtualization software
March 1, 2017 - September 30, 2025Adwords PPC, email automation, website content management, and SEO. Remote collaboration with a global IT team in a startup environment; marketing automation; certified Adwords focus.
Head of Marketing at EcoPromCentre JSC - ecological engineering
December 1, 2015 - September 30, 2025Full WordPress site redesign and go-to-market strategy leading to top SERP positions. SEO leadership and client-oriented content. Wordpress site migration, marketing kit, video testimonials, and data-driven executive reporting. Global Google Ads campaigns with $2000/month budget; marketing audits and analytics integration.
Head of Marketing at EcoPromCentre JSC - ecological engineering
February 1, 2018 - September 30, 2025Go-to-market strategy; WordPress migration; data-driven web analytics; Email Marketing via Mailchimp; Salesforce integration; campaigns with $2000/month Google Ads; KPI reports to executives; 15+ responsive landing pages for AB-testing.
Senior Digital Marketing Manager at Your.Rentals – vacation rentals software
January 1, 2025 - January 1, 2025Led paid acquisition across Google, Meta, and Bing with a €30,000 monthly budget for a B2B SaaS in a dynamic market. Supported webinars with PPC and lead-gen content, ran email nurture, and built advanced analytics using GA4, GTM, HubSpot, and QuickSight. Oversaw landing-page CRO via WordPress and HubSpot, plus Microsoft Clarity. Managed a 3-person SEO team, created content for blogs, ads, reels, and YouTube, and delivered client website tracking improvements including rich-text markup on listings pages. Achieved a 38% reduction in Google Ads CPA within 3 months and 3x channel scaling with SEO traffic growing from 15K to 20K in 8 months.
PPC Media Buyer at Appland AB - mobile gaming software
May 1, 2020 - May 1, 2020Developed scalable digital strategy for multi-country Google Ads accounts (Serbia, Portugal, Bulgaria, Norway) and multiple GA accounts. Implemented advanced tracking via Google Tag Manager, built lightweight mobile-friendly landing pages using Google Optimize, and produced ad assets (video/gameplay) with Premiere Pro/After Effects. Visualized performance with Looker Studio.
Senior Digital Marketing Analyst at InSegment - digital marketing agency (US)
January 1, 2021 - January 1, 2021Led paid social and paid search strategies for US-based clients; mentored junior teammates. Notable results include MIT Sloan Management Review podcast promotion reducing CPA from $20 to $0.70, education product launch reducing CPA from $80 to $35, and a SaaS project delivering a 40% CPA reduction; contributed to CRO on landing pages and content.
Growth Hacker at Transfergalaxy AB - money remittance
August 1, 2019 - August 1, 2019Led growth marketing with regional budgets (SO, AR, AF); improved CPA for registrations from 256 to 139 SEK (Jan–Apr 2019). Executed Facebook and Google Ads campaigns, translated assets into five languages, produced video ads, implemented ManyChat messenger sequencing, and built GTM tracking with enhanced eCommerce events; delivered marketing audits and Looker Studio dashboards.
Founder and Senior Digital Strategist at PotokLab – marketing agency
January 1, 2017 - January 1, 2017Founded a Google Partner agency focused on landing-page creation and PPC promotion across Google, Yandex, and Facebook. Led a team of 3–4 marketing and web developers. Delivered SEO growth for own blog to 6,500 users/month and executed B2B SaaS and local service campaigns with CPA as low as $6–$15; created multiple client sites and landing pages with strong lead-gen results.
Senior Internet Marketing Manager at 5nine Software Inc. – virtualization software
March 1, 2017 - March 1, 2017Managed AdWords PPC, email automation, content management, and SEO in a remote, global startup environment; coordinated with IT and marketing teams to drive demand and lead generation.
Head of Marketing at EcoPromCentre JSC - ecological engineering
December 1, 2015 - December 1, 2015Led full WordPress site redesign and go-to-market strategy to achieve top SERP positions (SERP top 1-4 within 6 months). Drove SEO, landing-page AB testing, and dual-site campaigns; implemented Marketing Kit, video testimonials, and cross-sell strategies; migrated corporate site to WordPress, established GTM, and integrated Mailchimp with Salesforce for email automation; ran global Google Ads campaigns with a $2,000/month budget and delivered KPI-focused executive reporting.
Head of Marketing at EcoPromCentre JSC - ecological engineering
February 1, 2018 - February 1, 2018Rejoined with updated strategy after a short break; continued SEO leadership, client-oriented content, AB-testing of landing pages, and global ad campaigns; expanded lead generation and cross-sell opportunities.
PPC Media Buyer at Appland AB
May 1, 2020 - May 1, 2020Created scalable digital strategy for multiple Google Ads accounts across Serbia, Portugal, Bulgaria, and Norway; managed multiple GA accounts; advanced tracking with Google Tag Manager; built lightweight mobile-friendly landing pages via Google Optimize; asset creation (banners, gameplays) using Premiere Pro/After Effects; data visualization in Looker Studio.
Senior Digital Marketing Analyst at InSegment
December 31, 2021 - December 31, 2021Paid social/paid search strategy and optimization for US-based clients; mentored junior team members; notable results include MIT Sloan Management Review podcast promotion with a $15K budget achieving CPA of $0.70; education product launch with CPA from $80 to $35; SaaS platform SEM and CRO optimization with 40% CPA reduction; CRO improvements for SaaS landing pages.
Growth Hacker at Transfergalaxy AB
August 1, 2019 - August 1, 2019Growth and paid/organic traffic strategy for fintech with regional budgets; focused on leads and awareness for MENA and Afghanistan markets; Facebook Ads 40K-100K SEK/month with CPA reductions (registrations 256 -> 139 SEK); Google Ads 20-50K SEK/month; translated ads into 5 languages; tracking setup (GTM); performance reporting in Google Analytics and Data Studio; 15+ landing pages for AB-testing.
Founder and Senior Digital Strategist at PotokLab - marketing agency
December 31, 2017 - December 31, 2017Google Partner agency focusing on landing pages and PPC across Google, Yandex, and Facebook; led a team of 3-4 specialists; SEO growth from 0 to 6,500 monthly for the agency blog in 2019; developed client sites and campaigns (Controlio.net, Pr-woman.ru, etc.); earned Google Partner badge in 2019.
Senior Internet Marketing Manager at 5nine Software Inc.
March 1, 2017 - March 1, 2017Adwords PPC, email-automation, website content management, and SEO; collaboration with a global IT team in a startup environment; responsible for campaigns, content creation, and performance tracking.
Head of Marketing at EcoPromCentre JSC
December 31, 2015 - December 31, 2015SEO leadership; full WordPress site redesign; go-to-market strategy achieving top SERP positions within 6 months; landing page AB-testing; marketing kit; video testimonials; GA via GTM; Mailchimp email nurturing; Salesforce integration; global Google Ads campaigns ($2000/month); data-driven marketing audit; dashboards; created 15+ responsive landing pages; migration to WordPress; client-centric content and email growth.
Head of Marketing at EcoPromCentre JSC
February 28, 2018 - February 28, 2018Led marketing initiatives focusing on SEO, landing pages, content rewriting, and data-driven analytics; continued growth through AB-testing, email campaigns, and cross-sell strategies; produced marketing materials and executive KPI reporting.
Senior Digital Marketing Manager at Your.Rentals
January 1, 2025 - January 1, 2025Led paid channels (Google Ads, Facebook Ads, Bing Ads) with a €30k/month budget for a B2B SaaS in a dynamic market; collaborated with CRO and chief design officer; supported webinars with PPC and lead-gen content and email nurture; built advanced analytics using GA4, GTM, HubSpot; CRO landing pages in WordPress and HubSpot; SEO team lead of 3; content creation including blog posts, videos, reels, and YouTube assets; implemented rich-text markup on listings pages. Achievements include a 38% decrease in Google Ads CPA within three months, 3x stable scaling of paid channels, and SEO traffic growth from 15k to 20k visits/month in 8 months.
Digital Marketing Manager at Appland AB
May 1, 2020 - May 1, 2020PPC media buyer in the newly established B2C division; SCRUM-based collaboration with affiliate marketing and tech teams; created scalable digital strategy for multi-country Google Ads accounts; advanced tracking using Google Tag Manager; built lightweight mobile-friendly landing pages using Google Optimize; ads assets production (banners, gameplay videos); data visualization in Looker Studio.
Senior Digital Marketing Analyst at InSegment
January 1, 2021 - January 1, 2021Paid social/paid search strategy and optimization for US-based businesses; mentoring; MIT Sloan Management Review podcast promotion with $15K budget; CPA decreased from $20 to $0.7; education product launch and optimization with $6K budget; CPA decreased from $80 to $35 in 1 month; SaaS platform SEM and CRO optimization with $20K monthly spend; CRO optimization on a large SaaS project with 40% CPA decrease.
Digital Growth Hacker at Transfergalaxy AB
August 1, 2019 - August 1, 2019Growth hacking for money remittance fintech; regional budgets for MENA and Afghanistan; Facebook Ads monthly budgets 40K-100K SEK; CPA reduced from 256 to 139 SEK; Google Ads 20-50K SEK monthly; landing page audits; GTM tracking; performance reporting in GA; content video ads; Manychat Facebook messenger sequencing; ads translated into 5 languages.
Founder and Senior Digital Strategist at PotokLab
January 1, 2017 - January 1, 2017Google Partner digital agency focusing on landing pages and PPC across Google, Yandex, and Facebook; led teams of 3-4; SEO traffic grew to 6500 users/month for own blog; various client projects (Controlio.net, Pr-woman.ru, Restoration, Architeco) with PPC; achieved Google Partner badge.
Head of Marketing at EcoPromCentre JSC
December 1, 2015 - December 1, 2015SEO leadership, landing-page AB-testing, marketing kit; increased meetings-to-contracts, cross-sell, and average bill; WordPress site migration; data-driven KPI reporting; email nurturing via Mailchimp; global Google Ads campaigns with ~$2,000/month budget; marketing audits and client-oriented content; video testimonials.
Head of Marketing at EcoPromCentre JSC
February 1, 2018 - February 1, 2018Return to role with responsibilities including landing-page AB-testing, SEO copy, WordPress migration, and growth in newsletters.
Senior Digital Marketing Manager at Your.Rentals – vacation rentals software
January 31, 2025 - January 31, 2025Own paid channels (Google Ads, Meta Ads, Bing Ads) with €30,000/month budget for B2B SaaS in a dynamic market; webinar support with PPC and lead gen; advanced tracking (GA4, GTM, HubSpot, QuickSight); landing page CRO using WordPress and HubSpot; SEO team lead with 3 people; content management including blog posts and video assets; website tracking and client SEO; implemented rich-text markup on listings. Key results: 38% decrease in Google Ads CPA in 3 months; scale maintained after 3x channel growth; SEO traffic grew from 15K to 20K visits in 8 months; dashboards built in GA4.
PPC Media Buyer at Appland AB - mobile gaming software
May 31, 2020 - May 31, 2020Developed scalable digital strategy for multiple Google Ads accounts across Serbia, Portugal, Bulgaria, and Norway; collaborated with affiliate marketing and tech teams for tracking and configuration; built lightweight, mobile-friendly landing pages with Google Optimize; created ads assets (video/gameplay) with Premiere Pro/After Effects; data visualization in Looker Studio; navigated partial ownership of sales funnels and tracking.
Senior Digital Marketing Analyst at InSegment - digital marketing agency (US)
December 31, 2021 - December 31, 2021Led paid social/search strategy for US-based clients; mentored juniors; executed multi-channel campaigns (MIT Sloan Management Review podcast promo with $15K budget, online education product launches, SaaS platform campaigns). Achieved significant CPA reductions (e.g., $0.7 for MIT podcast; $72 for SaaS; 40% CPA reduction on a big SaaS project) and CRO improvements; produced SEO-focused content strategies and dashboards.
Growth Hacker at Transfergalaxy AB - money remittance
August 31, 2019 - August 31, 2019Led growth with regional budgets (SO, AR, AF) focusing on leads and awareness for new markets (MENA & AFG); Facebook Ads with 40K–100K SEK monthly budgets; improved registrations CPA from 256 to 139 SEK; Google Ads across multiple corridors; translated and localized ads for 5 languages; managed tracking (GTM, enhanced ecommerce), analytics dashboards (GA4, Looker Studio), and video asset production.
Founder and Senior Digital Strategist at PotokLab - marketing agency
January 1, 2017 - January 1, 2017Founded a Google Partner agency focused on landing pages and PPC for global B2B/B2C clients. Built SEO for own blog from 0 to 6,500 monthly visitors; led campaigns for Pr-woman.ru, Controlio.net (CPA $15), Restoration (PPC $13), Architeco.su (CPL $76), and other clients; earned Google Partner badge in 2019.
Head of Marketing at EcoPromCentre JSC - ecological engineering
December 31, 2015 - December 31, 2015Full WordPress site redesign and go-to-market strategy leading to top SERP positions; SEO leadership; Yandex Direct paid campaigns; landing page AB-testing; CRM/email marketing via Mailchimp; corporate assets and video testimonials; migration to WordPress; data-driven marketing audits and executive KPI reporting.
Head of Marketing at EcoPromCentre JSC - ecological engineering
February 28, 2018 - February 28, 2018Rejoined to lead go-to-market activities; continued SEO and PPC efforts; broad optimization and content development; produced 15+ responsive landing pages for PPC and AB-testing; integrated Salesforce with Mailchimp for automated email workflows; executive KPI reporting.
Senior Digital Marketing Manager at Your.Rentals – vacation rentals software
March 1, 2021 - January 1, 2025Own paid channels (Google Ads, Facebook Ads, Bing Ads) with €30,000/month budget for B2B SaaS on a dynamic market. Webinar support with PPC, lead generation content, email nurture. Advanced tracking and analytics: GA4, GTM, HubSpot, QuickSight. Landing page CRO using Wordpress, HubSpot (template and theme editing), Microsoft Clarity. SEO team lead with 3 people. Content management including blog posts, videos for ads, reels, and Youtube. Website tracking and SEO for clients. Implemented rich-text markup for the listings pages. Key results: PPC 38% decrease in CPA after 3 months. Stable performance after scaling 3x. SEO traffic growth from 15K to 20K in 8 months.
PPC Media Buyer / Digital Marketing Manager at Appland AB - mobile gaming software
August 1, 2019 - May 1, 2020PPC media buyer in the newly established B2C division. SCRUM-based collaboration with affiliate marketing manager and tech team for tracking and configuration. Created scalable digital strategy for running multiple Google Ads accounts across Serbia, Portugal, Bulgaria, Norway and multiple GA accounts. Advanced tracking with GTM. Obstacles: not owning 100% of funnel web properties. Created and optimized lightweight mobile-friendly landing pages using Google Optimize. Ads assets creation including banners and videos of gameplay (Premiere Pro, After Effects). Data visualization in Looker Studio.
Senior Digital Marketing Analyst at InSegment - digital marketing agency
August 1, 2020 - January 1, 2021Paid social/Paid search strategy and optimization for US-based businesses. Leadership roles and junior team mentorship. Examples: MIT Sloan Management Review podcast promotion ($15K budget) with multi-channel time-sensitive strategy; Online education product launch and optimization; SaaS platform SEM and CRO optimization; Credit services SEM. Key results: Google Ads CPA reductions; CRO improvements; SEO content.
Growth Hacker at Transfergalaxy AB - money remittance
March 1, 2018 - August 1, 2019Growth hacking for fintech startup; regional budgets focusing on leads and awareness for new markets (MENA and AFG). Facebook Ads with monthly budgets 40K-100K SEK; improved CPA for registrations from 256 to 139 SEK (Jan-Apr 2019). Google Ads monthly 20-50K SEK; CPA 200-300 SEK; branded CPA 40 SEK. Tracking with GTM; landing page audit; content video ads; multilingual ad translation; Manychat Messenger sequences. Data-driven dashboards in Google Analytics and Data Studio; on-page SEO (sitemap, meta tags in Umbraco); custom Wordpress template.
Founder and Senior Digital Strategist at PotokLab - marketing agency
March 1, 2014 - January 1, 2017Founder and lead strategist for a Google Partner agency focusing on landing pages creation and PPC promotion in Yandex, Google and Facebook. Led a team of 3-4 marketing and web-development specialists. SEO traffic growth from 0 to 6,500 users/month for own blog. Notable projects include Pr-woman.ru, Controlio.net (B2B SaaS) (2017) with CPA $15; various landing pages and PPC campaigns; strong ROI and lead generation.
Senior Internet Marketing Manager at 5nine Software Inc. – virtualization software
December 1, 2015 - March 1, 2017Adwords PPC, email-automation, website content management, SEO. Remote work with a global team in a startup environment.
Head of Marketing at EcoPromCentre JSC - ecological engineering
March 1, 2017 - February 28, 2018Continuation: Go-to-market strategy; top SERP positions within 6 months; blog content optimization; marketing kit; AB testing with Unbounce; cross-sell and increased average bill.
PPC Media Buyer at Appland AB - mobile gaming software
August 1, 2019 - May 1, 2020Created scalable digital strategy for running multiple Google Ads accounts across varying countries and GA accounts; advanced tracking via Google Tag Manager with engineering support. Built lightweight mobile-friendly landing pages using Google Optimize. Ads assets creation (banners, gameplay videos) using Premiere Pro/After Effects. Data visualization in Looker Studio.
Senior Digital Marketing Analyst at InSegment - digital marketing agency (US)
August 1, 2020 - December 31, 2021Paid social/paid search strategy and optimization for US-based businesses; mentoring juniors. Notable campaigns include MIT Sloan Management Review podcast promotion ($15K budget) with omnichannel, time-sensitive strategy; education product launch optimization with $6K budget; SaaS platform SEM and CRO with $20K monthly spend; credit services SEM with stable lead flow. Results include CPA reductions (MIT podcast to $0.70; Education to $35; SaaS to $72) and CRO improvements (SaaS landing page conversions +18%).
Education
Master's degree at Swedish University of Agricultural Sciences
September 1, 2012 - July 31, 2014Bachelor degree at Saint Petersburg State University
September 1, 1999 - July 31, 2003Master’s degree at Swedish University of Agricultural Sciences
September 1, 2012 - July 1, 2014Bachelor degree at Saint Petersburg State University
September 1, 1999 - July 1, 2003Master’s degree at Swedish University of Agricultural Sciences
September 1, 2012 - July 1, 2014Bachelor degree at Saint Petersburg State University
September 1, 1999 - July 1, 2003Master's degree at Swedish University of Agricultural Sciences (SLU)
September 1, 2012 - July 1, 2014Bachelor degree at Saint Petersburg State University
September 1, 1999 - July 1, 2003Master’s degree at Swedish University of Agricultural Sciences
September 1, 2012 - July 1, 2014Bachelor degree at Saint Petersburg State University
September 1, 1999 - July 1, 2003Master’s degree at Swedish University of Agricultural Sciences (SLU)
September 1, 2012 - July 1, 2014Bachelor’s degree at Saint Petersburg State University
September 1, 1999 - July 1, 2003Master's degree at Swedish University of Agricultural Sciences (SLU)
September 1, 2012 - July 31, 2014Bachelor's degree at Saint Petersburg State University
September 1, 1999 - July 31, 2003Master’s degree in Agricultural Economics and Management, Business administration track at Swedish University of Agricultural Sciences (SLU)
September 1, 2012 - July 1, 2014Bachelor degree in Business Administration at Saint Petersburg State University
September 1, 1999 - July 1, 2003Google Ads Certification at Google
November 1, 2021 - November 1, 2022Master’s degree at Swedish University of Agricultural Sciences (SLU), Uppsala
September 1, 2012 - July 1, 2014Bachelor’s degree at Saint Petersburg State University
September 1, 1999 - July 1, 2003Master’s degree at SLU (Swedish University of Agricultural Sciences)
September 1, 2012 - July 1, 2014Bachelor’s degree at Saint Petersburg State University
September 1, 1999 - July 1, 2003Google Ads Certification at Google Ads Certification
November 1, 2021 - November 1, 2022Master's degree at Swedish University of Agricultural Sciences (SLU), Uppsala
September 1, 2012 - July 1, 2014Bachelor's degree at Saint Petersburg State University, St. Petersburg
September 1, 1999 - July 1, 2003Master's degree at Swedish University of Agricultural Sciences
September 1, 2012 - July 1, 2014Bachelor's degree at Saint Petersburg State University
September 1, 1999 - July 1, 2003Master’s degree in Agricultural Economics and Management, Business administration track at Swedish University of Agricultural Sciences (SLU)
September 1, 2012 - July 1, 2014Bachelor degree in Business Administration at Saint Petersburg State University
January 1, 1999 - January 1, 2003Master’s Degree in Agricultural Economics and Management, Business Administration track at Swedish University of Agricultural Sciences (SLU)
September 1, 2012 - July 31, 2014Bachelor’s Degree in Business Administration at Saint Petersburg State University
September 1, 1999 - July 31, 2003Qualifications
Google Ads Certification
November 1, 2021 - November 30, 2022Google Partners badge
January 1, 2019 - December 31, 2019Google Ads Certification
November 1, 2021 - November 1, 2022Google Partners Badge
January 1, 2019 - August 11, 2025Google Ads Certification
November 1, 2021 - November 1, 2022Google Partner Badge
January 1, 2019 - August 11, 2025Google Ads Certification
November 1, 2021 - November 1, 2022Google Partner Badge (as PotokLab agency)
January 1, 2019 - August 11, 2025Google Ads Certification
November 1, 2021 - November 1, 2022Google Partner badge
January 1, 2019 - September 1, 2025Google Ads Certification
November 1, 2021 - November 1, 2022Google Partners badge
January 1, 2019 - September 30, 2025Google Ads Certification
November 1, 2021 - November 30, 2022Google Partners badge
January 1, 2019 - December 31, 2019Google Ads Certification
November 1, 2021 - November 1, 2022Google Partners Badge
January 1, 2019 - October 30, 2025Google Ads Certification
November 1, 2021 - November 1, 2022Google Partners badge
January 1, 2019 - October 30, 2025Google Partners badge
January 1, 2019 - October 30, 2025Google Ads Certification
November 1, 2021 - November 1, 2022Google Partners badge
January 1, 2019 - November 24, 2025Google Ads Certification
November 1, 2021 - November 1, 2022Google Partners badge
January 1, 2019 - November 24, 2025Google Ads Certification
November 1, 2021 - November 1, 2022Google Partners badge
January 1, 2019 - December 29, 2025Google Ads Certification
November 1, 2021 - November 30, 2022Industry Experience
Software & Internet, Financial Services, Gaming, Travel & Hospitality, Professional Services, Retail, Media & Entertainment, Education, Other
Experience Level
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
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Expert
Intermediate
Intermediate
Intermediate
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