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I am a growth and acquisition marketer passionate about the evolving digital landscape. I have a deep interest in data marketing, crypto, blockchain, and AI, and leverage these technologies to drive impactful digital marketing campaigns. My work experience spans across fintech, wealth management, and digital banking sectors. With a strong background in paid media, content creation, and strategic marketing planning, I excel in campaign optimization, data analysis, and UX improvements. I enjoy collaborating with business leaders to develop meaningful marketing roadmaps and achieve outstanding growth results.…I am a growth and acquisition marketer passionate about the evolving digital landscape. I have a deep interest in data marketing, crypto, blockchain, and AI, and leverage these technologies to drive impactful digital marketing campaigns. My work experience spans across fintech, wealth management, and digital banking sectors. With a strong background in paid media, content creation, and strategic marketing planning, I excel in campaign optimization, data analysis, and UX improvements. I enjoy collaborating with business leaders to develop meaningful marketing roadmaps and achieve outstanding growth results.

Imran

Growth Marketer, Digital Marketer, Marketing Strategist, +1

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I am a growth and acquisition marketer passionate about the evolving digital landscape. I have a deep interest in data marketing, crypto, blockchain, and AI, and leverage these technologies to drive impactful digital marketing campaigns. My work experience spans across fintech, wealth management, and digital banking sectors. With a strong background in paid media, content creation, and strategic marketing planning, I excel in campaign optimization, data analysis, and UX improvements. I enjoy collaborating with business leaders to develop meaningful marketing roadmaps and achieve outstanding growth results.…I am a growth and acquisition marketer passionate about the evolving digital landscape. I have a deep interest in data marketing, crypto, blockchain, and AI, and leverage these technologies to drive impactful digital marketing campaigns. My work experience spans across fintech, wealth management, and digital banking sectors. With a strong background in paid media, content creation, and strategic marketing planning, I excel in campaign optimization, data analysis, and UX improvements. I enjoy collaborating with business leaders to develop meaningful marketing roadmaps and achieve outstanding growth results.

Available to hire

I am a growth and acquisition marketer passionate about the evolving digital landscape. I have a deep interest in data marketing, crypto, blockchain, and AI, and leverage these technologies to drive impactful digital marketing campaigns. My work experience spans across fintech, wealth management, and digital banking sectors.

With a strong background in paid media, content creation, and strategic marketing planning, I excel in campaign optimization, data analysis, and UX improvements. I enjoy collaborating with business leaders to develop meaningful marketing roadmaps and achieve outstanding growth results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Advanced

Spanish; Castilian

Intermediate

Work Experience

Digital Marketing Lead at Killik & Co – Wealth Management

January 1, 2022 - Present

Lead research, planning, and execution of paid media and digital marketing campaigns on Meta for a B2C investing app. Designed targeted online content, set up and managed Pay Per Click (SEM) campaigns, updated company website and landing pages, and conducted UX audits to improve paid marketing efforts. Managed budgets and performed A/B testing to optimize results. Achieved significant increases in digital asset and gift contributions, including a 97% uplift for the 2024 tax year and 498% increase in gift contributions over two years.

Marketing Product Lead at Nomo – Digital Bank (Startup)

December 31, 2021 - August 6, 2025

Led product launch marketing and long-term strategic planning for a B2C digital bank. Collaborated with business leaders to develop marketing roadmaps, executed paid social media campaigns, and built brand awareness across multiple channels. Managed marketing metrics and successfully launched the bank in the UK and Middle East, building a prospect waitlist of over 5,000 potential high-net-worth clients.

Growth Marketing Manager at Osper / Cleva – SaaS payments (app, scaleup)

June 30, 2023 - August 6, 2025

Managed client acquisition through targeted paid search campaigns, developed content for newsletters and emails to increase engagement, and drove app installs. Analyzed test results to identify growth opportunities and optimized marketing spend. Delivered 150% acquisition growth, increasing monthly client applications from 400 to 1,000 while reducing cost per acquisition from £25 to £12.

Digital Marketing Manager at Vocalink by Mastercard

February 29, 2020 - August 6, 2025

Coordinated client-themed events, product webinars, and masterclasses for fintech B2B clients. Developed marketing communications to engage targeted clients based on product usage and behavior. Led e-communications supporting product updates and marketing initiatives, increasing seminar attendance by over 246% from 130 to 450 clients annually.

Communications Manager at HSBC Global Banking and Markets

September 30, 2018 - August 6, 2025

Executed digital global briefing sessions for key stakeholders and produced online films focused on current program themes to enhance communication and engagement.

Marketing Consultant at BNP Paribas Securities Services

February 28, 2018 - August 6, 2025

Created multilingual content for pitch books, developed corporate literature and infographics to support B2B securities services marketing.

Marketing Communications Director at Mubasher Financial Services

September 30, 2015 - August 6, 2025

Evaluated digital mediums for audience targeting, managed prospect data segmentation and email campaigns, organized events and trade shows, managed marketing budget and communications assets including copywriting and social media updates across global websites.

Marketing Manager – Digital at ADS Securities

April 30, 2013 - August 6, 2025

Planned and executed all digital marketing including SEO/SEM, social media advertising, and lead generation. Designed market update videos and daily content. Measured campaign performance and optimized spend to generate leads and scale marketing department across four regions.

Marketing Manager at Noor Bank

February 28, 2011 - August 6, 2025

Launched a new bank brand, recognized with Best Takaful Marketing Campaign award. Managed marketing activities in B2C banking and insurance sectors.

Marketing Specialist at E*TRADE Financial (EMEA)

March 31, 2008 - August 6, 2025

Supported equities platform marketing for B2C clients in the EMEA region.