Inês Martins

ProAvailable to hire

I’m a digital marketing professional with a strong background in fashion, luxury retail, and brand development.

About

I’m a digital marketing professional with a strong background in fashion, luxury retail, and brand development. I design and execute social media campaigns, content strategies, and multi-channel initiatives that connect with audiences and drive growth.

I enjoy collaborating with influencers and creative teams, building brand guidelines, and turning customer insights into actionable marketing initiatives. My work blends storytelling with data-driven optimization to boost engagement and online sales.

  • 6 years' experience
  • Joined October 2024

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services
  • Education
  • Travel & Hospitality
  • Other

Work experience· 8 roles

Marketing Manager (Freelance) · MDRG Holdings LtdMar 2025 – Present · 1 yr 9 mos

Freelance marketing management, focusing on return-on-ad-spend optimization and channel strategy.

Marketing Manager (Freelance)Mar 2025 – Present · 1 yr 9 mos

Freelance marketing management continuing from March 2025; focus on digital campaigns, content strategy, and channel optimization.

Marketing Manager · FreelanceMar 2025 – Present · 1 yr 9 mos

Independent marketing manager delivering campaigns for clients; strategy, content, and analytics.

Marketing Manager · MDRG Holdings LtdJan 2022 – Mar 2025 · 3 yrs 3 mos
Social Media Manager · Kiko Milano PortugalSep 2020 – Jan 2022 · 1 yr 5 mos
Social Media Manager · Maudde Preloved Luxury / Kiko Milano PortugalSep 2020 – Jan 2022 · 1 yr 5 mos
Social Media ManagerSep 2020 – Jan 2022 · 1 yr 5 mos
Marketing and Sales Assistant · Technology StackSep 2019 – Jun 2020 · 10 mos

Education· 7

Postgraduate in Fashion Marketing · Lisbon School of Design2030 – 2026
Master's Degree in Digital Marketing · ISCTE Business School - Universidade de Lisboa2020 – 2022
Degree in Audiovisual and Multimedia · Escola Superior de Comunicação Social2030 – 2026
Postgraduate in Fashion Marketing · Lisbon School of Design2030 – 2026

Certifications and awards

Google Analytics Certification2030 – 2026
Klaviyo Email Marketing Certification2030 – 2026

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