Inês Martins
I’m a digital marketing professional with a strong background in fashion, luxury retail, and brand development.
About
I’m a digital marketing professional with a strong background in fashion, luxury retail, and brand development. I design and execute social media campaigns, content strategies, and multi-channel initiatives that connect with audiences and drive growth.
I enjoy collaborating with influencers and creative teams, building brand guidelines, and turning customer insights into actionable marketing initiatives. My work blends storytelling with data-driven optimization to boost engagement and online sales.
- 6 years' experience
- Joined October 2024
Skills· 32
- CapCut
Canva
Shopify- Google Ads
- Klaviyo
- Email Marketing
Adobe Illustrator- SEO
Mailchimp
GA4
Facebook Ads- Branding
Adobe Photoshop
Adobe Premiere Pro- Copywriting
- Adobe After Effects
- Looker Studio
WordPress- Web Design
- Video Advert
- Social Media Design
- SEMrush
- Moz
- Ahrefs
HubSpot
Google Drive- Brand Identity
Final Cut Pro X- Explainer Video
- Screaming Frog
Jira- Data Visualization
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
- Education
- Travel & Hospitality
- Other
Work experience· 8 roles
Freelance marketing management, focusing on return-on-ad-spend optimization and channel strategy.
Freelance marketing management continuing from March 2025; focus on digital campaigns, content strategy, and channel optimization.
Independent marketing manager delivering campaigns for clients; strategy, content, and analytics.
Education· 7
Certifications and awards
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