I’m a digital marketing professional with a strong background in fashion, luxury retail, and brand development. I design and execute social media campaigns, content strategies, and multi-channel initiatives that connect with audiences and drive growth. I enjoy collaborating with influencers and creative teams, building brand guidelines, and turning customer insights into actionable marketing initiatives. My work blends storytelling with data-driven optimization to boost engagement and online sales.…

Inês Martins

PRO

I’m a digital marketing professional with a strong background in fashion, luxury retail, and brand development. I design and execute social media campaigns, content strategies, and multi-channel initiatives that connect with audiences and drive growth. I enjoy collaborating with influencers and creative teams, building brand guidelines, and turning customer insights into actionable marketing initiatives. My work blends storytelling with data-driven optimization to boost engagement and online sales.…

Available to hire

I’m a digital marketing professional with a strong background in fashion, luxury retail, and brand development. I design and execute social media campaigns, content strategies, and multi-channel initiatives that connect with audiences and drive growth.

I enjoy collaborating with influencers and creative teams, building brand guidelines, and turning customer insights into actionable marketing initiatives. My work blends storytelling with data-driven optimization to boost engagement and online sales.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Social Media Manager
September 1, 2020 - January 1, 2022
Led social media strategy and content across platforms; supported brand campaigns and engagement.
Marketing Manager at Freelance
March 1, 2025 - Present
Independent marketing manager delivering campaigns for clients; strategy, content, and analytics.
Social Media Manager at Maudde Preloved Luxury / Kiko Milano Portugal
September 1, 2020 - January 1, 2022
Refined and expanded brand identity; developed brand guidelines and seasonal campaign frameworks; created engaging social media content aligned with touchpoints; drove growth and engagement.
Marketing Manager at MDRG Holdings Ltd
January 1, 2022 - March 1, 2025
Led digital marketing and social media efforts; built IRYSS from scratch, gaining 4,000+ followers in 6 months; established KPIs and reporting through Google Analytics, Meta Business Suite, and Klaviyo; optimized ad spend on Meta and Google platforms to improve ROAS.
Marketing Manager (Freelance)
March 1, 2025 - Present
Freelance marketing management continuing from March 2025; focus on digital campaigns, content strategy, and channel optimization.
Marketing and Sales Assistant at Technology Stack
September 1, 2019 - June 1, 2020
Assisted marketing and sales activities, supported digital campaigns, and contributed to social media efforts.
Social Media Manager at Kiko Milano Portugal
September 1, 2020 - January 1, 2022
Managed social media strategy, content creation, and influencer collaborations across Instagram and Facebook.
Marketing Manager (Freelance) at MDRG Holdings Ltd
March 1, 2025 - Present
Freelance marketing management, focusing on return-on-ad-spend optimization and channel strategy.

Education

Postgraduate in Fashion Marketing at Lisbon School of Design
January 11, 2030 - January 14, 2026
Master's Degree in Digital Marketing at ISCTE Business School - Universidade de Lisboa
September 1, 2020 - June 1, 2022
Degree in Audiovisual and Multimedia at Escola Superior de Comunicação Social
January 11, 2030 - January 21, 2026
Postgraduate in Fashion Marketing at Lisbon School of Design
January 11, 2030 - January 24, 2026
Master's Degree in Digital Marketing at Escola Superior de Comunicação Social
September 1, 2020 - June 1, 2022
Postgraduate in Fashion Marketing at Lisbon School of Design
January 11, 2030 - January 24, 2026
Business Design at Lisbon School of Design
January 11, 2030 - January 24, 2026

Qualifications

Google Analytics Certification
January 11, 2030 - January 14, 2026
Klaviyo Email Marketing Certification
January 11, 2030 - January 14, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education, Travel & Hospitality, Other

Skills

Experience Level