Mermaid Friends - Mobile Game

“Mermaid Friends” is a concept art and illustration project of a mobile game about magic, living as a mermaid and heartwarming friendships with ocean beings.

There was a focus on developing the mermaid’s character design, since it is so important that the main character establishes a connection with the player.

The intersection of mobile games and children books aesthetic was chosen to appeal to young children as a target audience, creating fun and engaging gameplay elements for the young players to experience.

#mobilegames #illustrator #gameartist #conceptartist