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I'm Irem Atayik, a Paris-based Social Media Manager specializing in storytelling-driven content for luxury, fashion, and lifestyle brands. I craft editorial calendars, create engaging Reels and carousels, and manage communities with a friendly, authentic voice. I have built brand presence for Beymen Club, Beymen, 1889 Experience and jewelry brands, driving growth, engagement and cohesive visual identity across Instagram, TikTok, and other channels. With an MBA in Luxury Communication & Strategy and a BA in Media and Visual Arts, I combine strategic planning, design sensibility, and data-driven optimization. Fluent in Turkish, English, and French, I collaborate across global teams and deliver scalable content experiences; from Shopify product visuals to newsletters and influencer campaigns. Available to start immediately.…I'm Irem Atayik, a Paris-based Social Media Manager specializing in storytelling-driven content for luxury, fashion, and lifestyle brands. I craft editorial calendars, create engaging Reels and carousels, and manage communities with a friendly, authentic voice. I have built brand presence for Beymen Club, Beymen, 1889 Experience and jewelry brands, driving growth, engagement and cohesive visual identity across Instagram, TikTok, and other channels. With an MBA in Luxury Communication & Strategy and a BA in Media and Visual Arts, I combine strategic planning, design sensibility, and data-driven optimization. Fluent in Turkish, English, and French, I collaborate across global teams and deliver scalable content experiences; from Shopify product visuals to newsletters and influencer campaigns. Available to start immediately.

Irem Atayik

Social Media Manager, Content Creator, Video Editor, +6

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I'm Irem Atayik, a Paris-based Social Media Manager specializing in storytelling-driven content for luxury, fashion, and lifestyle brands. I craft editorial calendars, create engaging Reels and carousels, and manage communities with a friendly, authentic voice. I have built brand presence for Beymen Club, Beymen, 1889 Experience and jewelry brands, driving growth, engagement and cohesive visual identity across Instagram, TikTok, and other channels. With an MBA in Luxury Communication & Strategy and a BA in Media and Visual Arts, I combine strategic planning, design sensibility, and data-driven optimization. Fluent in Turkish, English, and French, I collaborate across global teams and deliver scalable content experiences; from Shopify product visuals to newsletters and influencer campaigns. Available to start immediately.…I'm Irem Atayik, a Paris-based Social Media Manager specializing in storytelling-driven content for luxury, fashion, and lifestyle brands. I craft editorial calendars, create engaging Reels and carousels, and manage communities with a friendly, authentic voice. I have built brand presence for Beymen Club, Beymen, 1889 Experience and jewelry brands, driving growth, engagement and cohesive visual identity across Instagram, TikTok, and other channels. With an MBA in Luxury Communication & Strategy and a BA in Media and Visual Arts, I combine strategic planning, design sensibility, and data-driven optimization. Fluent in Turkish, English, and French, I collaborate across global teams and deliver scalable content experiences; from Shopify product visuals to newsletters and influencer campaigns. Available to start immediately.

Available to hire

I’m Irem Atayik, a Paris-based Social Media Manager specializing in storytelling-driven content for luxury, fashion, and lifestyle brands. I craft editorial calendars, create engaging Reels and carousels, and manage communities with a friendly, authentic voice. I have built brand presence for Beymen Club, Beymen, 1889 Experience and jewelry brands, driving growth, engagement and cohesive visual identity across Instagram, TikTok, and other channels.

With an MBA in Luxury Communication & Strategy and a BA in Media and Visual Arts, I combine strategic planning, design sensibility, and data-driven optimization. Fluent in Turkish, English, and French, I collaborate across global teams and deliver scalable content experiences; from Shopify product visuals to newsletters and influencer campaigns.

Available to start immediately.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Turkish

Fluent

English

Fluent

French

Advanced

Work Experience

Co-founder & Social Media Lead at Bad Sisters

January 1, 2025 - Present

Defined and managed the Instagram content strategy for a lifestyle-driven secondhand fashion & jewelry brand. Planned and scheduled weekly content calendars, created Reels, carousels and Stories with authentic storytelling and product context. Grew the account to 1,000+ followers in 3 months and achieved 470K views organically. Managed daily community engagement and monitored performance to optimize formats and captions. Updated Shopify visuals and descriptions to maintain brand consistency across platforms.

Social Media & Content Coordinator at 1889 Experience, Paris

April 1, 2025 - October 1, 2025

Built a structured content editorial calendar and produced 80+ digital assets for Instagram and LinkedIn. Wrote captions, maintained agency voice, and supported performance reviews and content optimization based on engagement insights.

Social Media Content Editor at CSI DE, Paris

November 1, 2024 - July 1, 2025

Edited and produced short-form social media content (videos, visuals, captions) for Instagram. Collaborated with founders to translate brand identity into social content. Ensured visual consistency with luxury standards and adapted content based on feedback and platform trends to boost engagement. Supported social content during launches, PR moments and showroom activities.

Content Creator & Social Media Editor at Le Koko Collectif – Beymen Club

January 1, 2023 - December 31, 2024

Developed digital content and managed social media for Beymen, Beymen Club, Network, and Sephora Turkey. Planned and published editorial calendars across platforms, edited Reels-style assets, led TikTok strategy, and produced weekly newsletters. Coordinated influencer campaigns and supported still-life productions; compiled weekly/monthly performance reports for marketing.

Community Manager & Social Media Editor at Gain Medya

January 1, 2021 - December 31, 2022

Managed the official Instagram account in collaboration with the internal team. Published content, engaged with the community, and followed platform trends to suggest new formats and engagement ideas aligned with audience behavior.

Social Media Editor at Gizil İnci

January 1, 2021 - Present

Freelance management of Instagram content for a jewelry brand, including post scheduling, editorial line definition, and visual consistency. Designed visuals using Canva and CapCut, aligning with the brand’s aesthetic and storytelling.