I’m Maria Isabel, but everyone calls me Isa. I’m a marketing manager based in Dubbo, although I’m moving to Newcastle soon for my husband’s new job, so it feels like the right moment for a fresh challenge. I’ve spent the last few years working in regional NSW, mostly in agriculture and machinery, doing a bit of everything from brand strategy to social media, events, EDMs, paid ads, community partnerships… the whole lot. I think that mix is what made me pretty adaptable. One day I’m running a full campaign across Meta and Google, the next I’m out in a paddock filming a farmer with a combine. Before that I worked overseas for a long time, mainly in the UK, and built a solid background as an executive assistant and marketing coordinator. That time taught me how to organise chaos, communicate properly, and manage people who are all doing ten different things at once. I’m naturally a fast learner… a bit obsessed with improving things. I like walking into a place, noticing what could run smoother, and then just quietly fixing it. I’m also a permanent resident, about to sit my citizenship test, and pretty flexible with travel. I guess, in short, I’m someone who loves creative work but also enjoys the structure behind it. I care about good systems, good communication, and doing things properly without making a fuss. And I like being part of a team that has a bit of purpose behind what they do. If you’d like, I can tailor this for a specific role.

Isabel Creswell-Torres

I’m Maria Isabel, but everyone calls me Isa. I’m a marketing manager based in Dubbo, although I’m moving to Newcastle soon for my husband’s new job, so it feels like the right moment for a fresh challenge. I’ve spent the last few years working in regional NSW, mostly in agriculture and machinery, doing a bit of everything from brand strategy to social media, events, EDMs, paid ads, community partnerships… the whole lot. I think that mix is what made me pretty adaptable. One day I’m running a full campaign across Meta and Google, the next I’m out in a paddock filming a farmer with a combine. Before that I worked overseas for a long time, mainly in the UK, and built a solid background as an executive assistant and marketing coordinator. That time taught me how to organise chaos, communicate properly, and manage people who are all doing ten different things at once. I’m naturally a fast learner… a bit obsessed with improving things. I like walking into a place, noticing what could run smoother, and then just quietly fixing it. I’m also a permanent resident, about to sit my citizenship test, and pretty flexible with travel. I guess, in short, I’m someone who loves creative work but also enjoys the structure behind it. I care about good systems, good communication, and doing things properly without making a fuss. And I like being part of a team that has a bit of purpose behind what they do. If you’d like, I can tailor this for a specific role.

Available to hire

I’m Maria Isabel, but everyone calls me Isa. I’m a marketing manager based in Dubbo, although I’m moving to Newcastle soon for my husband’s new job, so it feels like the right moment for a fresh challenge.

I’ve spent the last few years working in regional NSW, mostly in agriculture and machinery, doing a bit of everything from brand strategy to social media, events, EDMs, paid ads, community partnerships… the whole lot. I think that mix is what made me pretty adaptable. One day I’m running a full campaign across Meta and Google, the next I’m out in a paddock filming a farmer with a combine.

Before that I worked overseas for a long time, mainly in the UK, and built a solid background as an executive assistant and marketing coordinator. That time taught me how to organise chaos, communicate properly, and manage people who are all doing ten different things at once.

I’m naturally a fast learner… a bit obsessed with improving things. I like walking into a place, noticing what could run smoother, and then just quietly fixing it.

I’m also a permanent resident, about to sit my citizenship test, and pretty flexible with travel.

I guess, in short, I’m someone who loves creative work but also enjoys the structure behind it. I care about good systems, good communication, and doing things properly without making a fuss. And I like being part of a team that has a bit of purpose behind what they do.

If you’d like, I can tailor this for a specific role.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate
Italian
Intermediate

Work Experience

Marketing Role (Manager / Coordinator / Specialist) at Three Rivers Machinery
January 1, 2025 - Present
Oversee marketing operations across four branches for a leading agricultural and construction machinery dealership. Build brand presence, execute multi-channel campaigns, and drive customer engagement. Create and manage digital content (video editing with Canva and CapCut), develop and send EDMs, design and run paid campaigns (Meta Ads & Google Ads), maintain a Squarespace website with SEO focus, plan events, demos and activations, collaborate on sponsorships, use Zoho CRM for lead tracking and ROI, manage a marketing calendar in Trello, and leverage data from Google Suite for performance-driven decisions.
Marketing Manager & Executive Assistant at PrincipleFocus
December 31, 2024 - October 20, 2025
Led marketing initiatives across events, social media, email, and print. Managed executive schedules, facilitated high‑level communications, and coordinated travel for the Director. Supported teams across offices, improved workflow, and contributed to recruitment and performance management. Streamlined processes with FYI and Ignition, managed budgets and expenses with Xero.
Marketing Coordinator at Farms Advice Podcast
December 31, 2023 - October 20, 2025
Produced and coordinated podcast content to support monthly targets and created unique agricultural marketing content. Grew audience reach and engagement across multiple platforms.
Farm/Stud Hand at Annalara White Dorper
September 30, 2023 - October 20, 2025
Oversaw day-to-day farm operations and livestock care, gaining hands-on agricultural experience and rural business insights.
Marketing Coordinator at Advert Your Eyes Digital
December 31, 2022 - October 20, 2025
Coordinated marketing activities and campaigns for diverse clients, contributing to brand growth and client engagement.
PSHE Teacher (Special Needs) at Lansdowne School
September 30, 2020 - October 20, 2025
Delivered PSHE instruction to students with special needs, supporting inclusive education and wellbeing.
Personal Assistant to Managing Director & Associate GC at Bank of America Merrill Lynch
September 30, 2019 - October 20, 2025
Provided executive support, calendar management, and coordination for the Director & Associate GC in London.
Marketing Manager, Specialist and Content Creator at Three Rivers Machinery
January 1, 2025 - November 16, 2025
Managing all marketing operations across four branches for a leading agricultural and construction machinery dealership. Build brand presence, execute campaigns, drive customer engagement through multi-channel strategies. Create and manage digital content including video editing. Design and deliver paid advertising campaigns using Meta Ads and Google Ads, EDMs, and ensure SEO-friendly website content. Plan events and sponsorships; coordinate with sponsorship partners; strengthen community connections and regional brand visibility. Track leads, conversions, and ROI via CRM; manage content calendars and cross-branch coordination. Strengthen brand awareness through storytelling and partnerships; monitor campaign performance using analytics.
Personal Assistant to Managing Director & Associate General Counsel at Bank of America Merrill Lynch
September 1, 2019 - September 1, 2019
Provided executive support in London for the Managing Director and General Counsel; calendar management, communications coordination, and project support.

Education

Advanced Diploma of Digital Marketing (11266NAT) at Monarch Institute
January 11, 2030 - October 20, 2025
Relationship Management Course at Rice University – Online Learning
January 11, 2030 - September 1, 2025
Customer Relationship Management Course at Online Learning – SkillUp
June 1, 2025 - October 20, 2025
Bachelor of Primary Education at University of Alicante, Spain
September 1, 2010 - June 1, 2015
First Aid Advanced HLTID009-010-011 at Royal Life Saving
March 1, 2025 - October 20, 2025
Marketing Research Course & Digital Marketing Course at Google Learning & Open Universities Australia
December 1, 2020 - October 20, 2025
ESOL Qualification at Language Education / ESOL
January 11, 2030 - October 20, 2025
Bachelor's Degree in Primary Education at University of Alicante, Spain
September 1, 2010 - June 30, 2015
HubSpot Marketing Research Course & Digital Marketing Course at HubSpot
January 1, 2024 - December 31, 2024
Advanced Diploma of Digital Marketing (11266NAT) at Monarch Institute
January 11, 2030 - November 16, 2025

Qualifications

First Aid Advanced HLTID009-010-011
March 1, 2025 - October 20, 2025
Marketing Research Course & Digital Marketing Course
December 1, 2020 - October 20, 2025
Relationship Management Course
September 1, 2025 - October 20, 2025
Customer Relationship Management Course
June 1, 2025 - October 20, 2025
ESOL Qualification
January 11, 2030 - October 20, 2025
Permanent Residency
January 11, 2030 - November 16, 2025

Industry Experience

Agriculture & Mining, Professional Services, Media & Entertainment, Manufacturing, Education