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Hi, I'm Isha Faisal, a digital marketing and film professional with an MFA in Communication and Digital Media Studies from the University of Windsor. I blend strategic storytelling with data-driven digital campaigns to boost engagement, expand reach, and support institutional goals across social, email, and web platforms. As a filmmaker and intercultural storyteller, I produce documentary content and short films, collaborating with departments and communities to deliver compelling visuals and measurable impact. I thrive in cross-functional teams and enjoy exploring new platforms and formats to connect audiences with meaningful stories.…Hi, I'm Isha Faisal, a digital marketing and film professional with an MFA in Communication and Digital Media Studies from the University of Windsor. I blend strategic storytelling with data-driven digital campaigns to boost engagement, expand reach, and support institutional goals across social, email, and web platforms. As a filmmaker and intercultural storyteller, I produce documentary content and short films, collaborating with departments and communities to deliver compelling visuals and measurable impact. I thrive in cross-functional teams and enjoy exploring new platforms and formats to connect audiences with meaningful stories.

Isha Faisal

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Hi, I'm Isha Faisal, a digital marketing and film professional with an MFA in Communication and Digital Media Studies from the University of Windsor. I blend strategic storytelling with data-driven digital campaigns to boost engagement, expand reach, and support institutional goals across social, email, and web platforms. As a filmmaker and intercultural storyteller, I produce documentary content and short films, collaborating with departments and communities to deliver compelling visuals and measurable impact. I thrive in cross-functional teams and enjoy exploring new platforms and formats to connect audiences with meaningful stories.…Hi, I'm Isha Faisal, a digital marketing and film professional with an MFA in Communication and Digital Media Studies from the University of Windsor. I blend strategic storytelling with data-driven digital campaigns to boost engagement, expand reach, and support institutional goals across social, email, and web platforms. As a filmmaker and intercultural storyteller, I produce documentary content and short films, collaborating with departments and communities to deliver compelling visuals and measurable impact. I thrive in cross-functional teams and enjoy exploring new platforms and formats to connect audiences with meaningful stories.

Available to hire

Hi, I’m Isha Faisal, a digital marketing and film professional with an MFA in Communication and Digital Media Studies from the University of Windsor. I blend strategic storytelling with data-driven digital campaigns to boost engagement, expand reach, and support institutional goals across social, email, and web platforms.

As a filmmaker and intercultural storyteller, I produce documentary content and short films, collaborating with departments and communities to deliver compelling visuals and measurable impact. I thrive in cross-functional teams and enjoy exploring new platforms and formats to connect audiences with meaningful stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Hindi

Fluent

Panjabi, Punjabi

Fluent

Work Experience

Event Organizer & Marketing Specialist - Annual at South Asian Documentary Film Festival

January 1, 2025 - January 1, 2025

Planned and executed 24+ annual documentary screenings across campus and community venues, managing logistics from venue selection to guest coordination and catering for 250+ guests. Achieved an 80% audience attendance rate—20% higher than previous years—by designing and leading cross-platform marketing campaigns and producing digital promotional content. Collaborated with 8+ departments on campus to ensure consistency in institutional branding and generated promotional content on the day of screenings through interviews and video content capture.

Communications and Events Specialist at University of Windsor – Office of Research and Innovation

January 1, 2025 - January 1, 2025

Boosted digital engagement by 35% and newsletter open rates by 22% by developing strategic communication plans and content calendars across social media, newsletters, and web platforms. Executed 30+ high-level campus events and seminars for multiple stakeholders, managing logistics, vendor relations, and last-minute problem-solving, with 500+ attendees per event. Produced compelling visual and written content including social posts, presentations & video shoots, increasing organic reach by 45%. Optimized campaign and event performance by tracking engagement KPIs (CTR, open rates, attendance conversion) and delivering post-event analytics reports, leading to a 30% increase in email open rates and a 25% boost in event registrations.

WIFF Local Shorts Nomination - Filmmaker at Windsor International Film Festival (WIFF)

January 1, 2024 - January 1, 2025

Created an original short narrative film selected for WIFF Local Shorts, reaching 700+ audience members through compelling storytelling and digital content delivery.

Digital Marketing and Communications Specialist at University of Windsor - Office of Research and Innovation

January 1, 2023 - January 1, 2025

Boosted digital engagement by 35% and newsletter open rates by 22% through strategic communication plans and content calendars across social media, mass email, and web platforms. Drove organic reach of social media handles by 45% through production of compelling visual and written content, including posts, presentations, and video shoots. Optimized ad campaign and event performance by tracking engagement KPIs and delivering post-event analytics reports, resulting in a 30% increase in email open rates and a 25% boost in event registrations. Managed client invoicing and campaign reporting, ensuring timely updates and accuracy in stakeholder communication across all university departments.

Digital Content Specialist at South Asian Documentary Film Festival

January 1, 2023 - January 1, 2023

Designed a multi-platform marketing campaign to promote 24+ annual documentary screenings across campus and community venues. Created SEO-informed website and social media assets using Canva and CapCut, increasing overall engagement by 40% and achieving an 80% audience attendance rate—20% higher than previous years. Collaborated with 8+ departments on campus to ensure consistency in institutional branding and provided camera coverage on the day of screening, through interviews and video content capture.

Communications and Digital Media Specialist at University of Windsor - Office of Research and Innovation

January 1, 2023 - January 1, 2025

Developed strategic communication plans and content calendars across social media, mass emails, and web platforms; boosted digital engagement by 35% and newsletter open rates by 22%. Produced visual and written content including posts, presentations and video shoots; increased organic reach by 45% by adapting to evolving platform trends. Tracked engagement KPIs and delivered post-event analytics; improved email open rates by 30% and event registrations by 25%. Managed client invoicing and campaign reporting with 100% accuracy in stakeholder communications.

Digital Marketing and Events Coordinator at FILMBAILY

January 1, 2023 - January 1, 2023

Planned and executed 5+ monthly promotional events and celebrity collaborations for 14+ lifestyle brands, overseeing logistics, vendor coordination, and client relations to ensure seamless brand activations. Increased organic reach of online posts by 30% and generated 1M+ impressions through digital campaigns, influencer partnerships, and video commercials across multiple branding platforms. Directed content creation and production workflows, collaborating with creative teams to produce Canva/Adobe visuals, audio content, and promotional merchandise ensuring consistent brand guidelines. Led a team of 12 graphic designers and content experts to manage digital branding, ensuring 95% client satisfaction through monthly check-in meetings.

Vice President - Event Execution at BNU Music Society

January 1, 2022 - January 1, 2022

Led the strategic planning and execution of the Annual BNU Bestival Music competition with three different music categories, overseeing 300 participants and 17 event heads.

Cultural Ambassador / Exchange Participant at GLOBAL UGRAD – Exchange Program Award

January 1, 2021 - January 1, 2021

Shortlisted amongst 45,000 applicants for a fully funded scholarship at California State University in the field of communication and media studies. Collaborated with diverse international teams to enhance cultural awareness among 130 college students through country presentations and cultural activities led by students from 13 nations. Produced a documentary promoting universal harmony that was shortlisted and screened to 550+ students.

Cultural Ambassador - Communication and Digital Media at Global UGRAD - Exchange Program Award

January 1, 2020 - January 1, 2021

Shortlisted amongst 45,000 applicants to secure a fully funded scholarship; produced a short documentary campaign promoting intercultural harmony, managing postproduction using Adobe Premiere Pro, screening to 550+ students from 13 countries.

Digital Marketing and Content Creation Coordinator at FILMBAILY ADVERTISING SERVICES

January 1, 2020 - January 1, 2023

Increased organic visibility of online posts by 30% and generated 1M+ impressions through digital campaigns, influencer partnerships, and video commercials across multiple branding platforms. Directed content creation and production workflows, collaborating with creative teams to produce Canva/Adobe visuals, audio content, and promotional merchandise ensuring consistent brand guidelines. Led a team of 12 graphic designers and content experts to manage digital branding, maintaining 95% client satisfaction through monthly check-ins. Managed multi-channel digital campaigns for 14 lifestyle brands across Meta, TikTok, LinkedIn, Twitter, and YouTube, leading to a 45% rise in brand awareness.

Digital Marketing and Content Creation Coordinator at FILMBAILY

January 1, 2020 - January 1, 2023

Improved organic visibility of online posts by 30% and generated 1M+ impressions through digital campaigns, influencer partnerships, and video commercials. Directed content creation and production workflows using Canva/Adobe visuals, audio content, and promotional merchandise ensuring brand guidelines. Led a team of 12 graphic designers and content experts to manage digital branding, achieving 95% client satisfaction through monthly check-in meetings. Managed multi-channel digital campaigns for 14 lifestyle brands across Meta, TikTok, LinkedIn, Twitter and YouTube, ensuring compliance with ad quality standards and increasing brand awareness by 45%.

Intern – Communications and Marketing at Actor’s Collective Trust

January 1, 2020 - January 1, 2020

Attained 30% increase in sales and 200+ membership renewals by focusing on digital engagement. Managed over 100 client queries on digital platforms and designed client-driven promotional campaigns for the membership drive, leading to 70 new actor sign-ups for the ACT community.

Intern - Communications and Marketing at Actor's Collective Trust (ACT)

January 1, 2019 - December 31, 2020

Increased membership sales by 30% and secured 200+ renewals by executing targeted social media and Mailchimp email campaigns, while managing 100+ client inquiries and driving 70 new actor sign-ups.

Intern - Communications and Marketing at Actor’s Collective Trust (ACT)

January 1, 2019 - January 1, 2020

Increased membership sales by 30% and secured 200+ renewals through targeted social media and Mailchimp campaigns, while managing 100+ client inquiries and driving 70 new actor sign-ups through data-informed digital engagement.