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Hi, I’m Kaitong Zhang. I’m a cross-cultural marketing professional with hands-on experience in global brand communications, social media strategy, and digital campaigns across Paris, Miami, and Belgium. I love turning data-driven insights into engaging content and cohesive brand stories that resonate with diverse audiences. I thrive in international teams and have a proven track record building employer branding, managing video and graphic content, and delivering measurable results. I’m passionate about blending creative design with strategic marketing to boost brand presence and recruitment appeal.…Hi, I’m Kaitong Zhang. I’m a cross-cultural marketing professional with hands-on experience in global brand communications, social media strategy, and digital campaigns across Paris, Miami, and Belgium. I love turning data-driven insights into engaging content and cohesive brand stories that resonate with diverse audiences. I thrive in international teams and have a proven track record building employer branding, managing video and graphic content, and delivering measurable results. I’m passionate about blending creative design with strategic marketing to boost brand presence and recruitment appeal.

Kaitong Zhang

Social Media Manager, Brand Strategist, Marketing Strategist, +4

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Hi, I’m Kaitong Zhang. I’m a cross-cultural marketing professional with hands-on experience in global brand communications, social media strategy, and digital campaigns across Paris, Miami, and Belgium. I love turning data-driven insights into engaging content and cohesive brand stories that resonate with diverse audiences. I thrive in international teams and have a proven track record building employer branding, managing video and graphic content, and delivering measurable results. I’m passionate about blending creative design with strategic marketing to boost brand presence and recruitment appeal.…Hi, I’m Kaitong Zhang. I’m a cross-cultural marketing professional with hands-on experience in global brand communications, social media strategy, and digital campaigns across Paris, Miami, and Belgium. I love turning data-driven insights into engaging content and cohesive brand stories that resonate with diverse audiences. I thrive in international teams and have a proven track record building employer branding, managing video and graphic content, and delivering measurable results. I’m passionate about blending creative design with strategic marketing to boost brand presence and recruitment appeal.

Available to hire

Hi, I’m Kaitong Zhang. I’m a cross-cultural marketing professional with hands-on experience in global brand communications, social media strategy, and digital campaigns across Paris, Miami, and Belgium. I love turning data-driven insights into engaging content and cohesive brand stories that resonate with diverse audiences.

I thrive in international teams and have a proven track record building employer branding, managing video and graphic content, and delivering measurable results. I’m passionate about blending creative design with strategic marketing to boost brand presence and recruitment appeal.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Advanced

English

Fluent

Work Experience

Global HR Communications & Employer Branding at Allianz Trade

February 1, 2022 - July 31, 2022

Support the management of digital communication projects. Intranet webmaster tasks (graphic harmonisation and publishing content). Participate in video content creation and manage the logistics of filming; layout management for group newsletters.

Group Communications Assistant at Keller Williams Miami Beach

September 1, 2022 - September 30, 2023

Support marketing activities, edit flyers, manage social media communications, edit listing contracts, maintain the database and produce promotional videos to help drive business growth.

Social Media Assistant at University of Miami

April 1, 2019 - March 31, 2020

Front desk student assistant at Parking & Transportation; handle client inquiries, respond to phone calls and emails to improve customer experience; contributed to social media content.

Communication Intern at Keller Williams France - Fortissimmo

June 1, 2019 - July 31, 2020

Worked for real estate agent Angelique Dellamano’s team; produced newsletters, social media posts, GIFs/stickers, 3D virtual showings and video/photo editing to boost international reach.

Global Marketing Junior Assistant at Nestlé Waters

October 1, 2023 - December 31, 2024

Support rollout of Nestlé Waters’ brand identity; develop and deploy global brand communication toolkits for sustainability topics (water source, biodiversity, climate change) applicable across NW portfolio.

Marketing Junior Assistant at Vandeputte Group Belgium

October 1, 2023 - December 31, 2024

Led digital marketing & social media strategy with significant follower growth; developed employer branding and standardized brand identity across three divisions; provided market insights and competitive analysis to support go-to-market strategy.

Global HR Communications & Employer Branding at Allianz Trade Paris, France

February 1, 2022 - July 1, 2022

Supported the management of digital communication projects; contributed as intranet webmaster (graphic harmonisation and content online); participated in video content creation and filming logistics; managed the layout of group newsletters.

Group Communications Assistant at Allianz Trade Paris, France

September 1, 2022 - September 1, 2023

Supported management of digital communication projects; assisted with intranet harmonisation; created video content and oversaw filming logistics; managed the layout of various group newsletters.

Social Media Assistant at Keller Williams Miami Beach

April 1, 2019 - March 1, 2020

Handled marketing tasks, edited flyers, managed social media communications, edited listing contracts, maintained the database, and produced promotional videos to drive business turnover.

Customer Service Agent at University of Miami (Parking & Transportation)

June 1, 2019 - July 1, 2020

Front desk student assistant: assisted clients, answered phone calls, and responded to emails to improve customer experience.

Communications Assistant at Keller Williams France - Fortissimmo

March 1, 2021 - August 1, 2021

Created newsletters, social media posts, GIFs/stickers, 3D virtual showings, and performed video/photo editing to grow the team internationally.

Marketing Assistant at Vandeputte Group Belgium

April 1, 2025 - Present

Led digital marketing & social media strategy; achieved follower growth; developed employer branding across three divisions; delivered market insights and competitor analysis to support go-to-market strategy.