I help established Shopify brands design, build, and refine high-performing ecommerce experiences that are scalable, maintainable, and conversion focused. With a background in software engineering and years of hands-on Shopify experience, I work across both design and development. This includes custom page design and builds, theme customization, complex product and variant logic, metafields, app integrations, performance optimization, and advanced troubleshooting. I’m often brought in when a store has outgrown templates or when previous customizations need to be cleaned up and rebuilt properly. My approach is thoughtful and strategic. I focus on understanding business goals first, then designing and implementing solutions that support growth without creating technical debt. I collaborate closely with founders, in-house teams, designers, and marketers, and I’m comfortable stepping in at any stage, from refining an existing store to supporting larger redesigns and ongoing development.…I help established Shopify brands design, build, and refine high-performing ecommerce experiences that are scalable, maintainable, and conversion focused. With a background in software engineering and years of hands-on Shopify experience, I work across both design and development. This includes custom page design and builds, theme customization, complex product and variant logic, metafields, app integrations, performance optimization, and advanced troubleshooting. I’m often brought in when a store has outgrown templates or when previous customizations need to be cleaned up and rebuilt properly. My approach is thoughtful and strategic. I focus on understanding business goals first, then designing and implementing solutions that support growth without creating technical debt. I collaborate closely with founders, in-house teams, designers, and marketers, and I’m comfortable stepping in at any stage, from refining an existing store to supporting larger redesigns and ongoing development.WWWW…