Iulia Lup

Available to hire

I am a designer with architectural and interior design experience, specialising in user-centred environments, storytelling, and brand-led spaces.

About

I am a designer with architectural and interior design experience, specialising in user-centred environments, storytelling, and brand-led spaces. My work translates complex briefs into clear, functional designs that balance atmosphere, materiality, and meaning.

Currently running CraftyWolfbyIulia, I lead end-to-end brand identities and spatial concepts for wellness studios, collaborating with clients around the world to deliver thoughtful experiences.

  • Joined April 2026

Languages

  • EnglishFluent
  • Romanian, Moldavian, MoldovanFluent

Industry experience

  • Healthcare
  • Real Estate & Construction
  • Professional Services
  • Media & Entertainment

More experts in Manchester, United Kingdom

Projects · 5

Zen Pilates Studio - Brand Identity & Spatial Experience Design

This is an independent project for CraftyWolf demonstrating full-cycle experiential design: from brand concept to spatial transformation. I developed the complete visual identity from a single line art illustration, then translated those brand values (restorative, soft, spacious) into a cohesive spatial experience. The material palette for the studio: rattan, limewash, linen, stone, flows directly from the branding. Custom joinery, materiality, and spatial zoning create an intuitive user journey from entry to studio floor. This project demonstrates my full-cycle design approach: transforming a single line art illustration into a complete brand identity, then translating those brand values into a cohesive spatial experience, all anchored in how people feel upon entering the space. illustrator brandidentity interiordesign

  • Brand Designer
  • Designer
  • Graphic Designer
  • +1
Spatial Planning & User Experience - Office Space

A Grade II listed building sensitively transformed into a flexible staff workspace. The challenge was integrating modern Scandinavian-inspired design: movable furniture, Crittall glazing, and acoustic booths within the building’s original ornate architectural features. Careful spatial planning and a strong focus on user experience informed the layout, ensuring intuitive circulation, adaptable work zones, and a balance between collaboration and quiet retreat. I led the design development from concept to construction: 3D modelling, moodboards and interior brochures for stakeholder engagement, spatial zoning strategy, and detailed Stage 3/4 technical drawings. spatialdesign spatialplanning userexperience flexibleworkspace

  • Designer
  • Interior Designer
Spatial Design & User Experience

A £96m Advanced Scanning and Imaging Centre, where I led the interior design proposal for the patient-facing spaces: reception, CT suite, and circulation. The design prioritised calming user experience in a high-anxiety clinical environment: warm material palettes, intuitive wayfinding, and spatial flows that ease patient navigation. I developed the full finishes package from concept sketches and 3D modelling through to Stage 4 construction drawings, including bespoke joinery and FF&E coordination. spatialdesign userexperience healthcareenvironment interiordesign userflow zoning

  • Designer
  • Interior Designer
Experiential Design - Healthcare Environment

A community diagnostic centre where I developed the interior design and experience from concept to construction. This included 3D modelling in Revit & SketchUp, a material palette, a comprehensive wayfinding and signage strategy with dementia-inclusive considerations, bespoke joinery drawings for the reception desk, and zone-by-zone design narratives. The project demonstrates my ability to translate a place's identity into a cohesive spatial experience. spacialdesign spacialexperience architecturaldesigner interiordesigner

  • Designer
  • Interior Designer

Work experience· 6 roles

Part 2 and Part 3 Architectural Assistant · Day ArchitecturalJan 2022 – Jun 2025 · 3 yrs 6 mos

Architectural Designer within a healthcare architecture practice, focusing on interior design, user experience, and environmental storytelling across NHS projects; developed material palettes and zone-based spatial narratives for clinical and public-facing spaces; designed wayfinding and signage systems with dementia-friendly navigation and inclusive user experience; produced joinery drawings; managed FF&E selection and specifications; created client-facing interior design brochures and moodboards.

Founder & Designer · CraftyWolfbyIulia & WolfAtelierMar 2020 – Present · 6 yrs 9 mos

Founder & Designer at CraftyWolfbyIulia. An independent creative practice where a simple line drawing evolves into brand identity and spatial design for wellness clients. Design minimalist illustration and line art with a strong focus on quality, materiality, and meaning, informing spatial and brand narratives; develop end-to-end brand identities for wellness studio clients and not only; manage client relationships, briefs, and deliverables independently in a fully remote freelance context, coordinating across time zones.

Part 1 Architectural Assistant · Day ArchitecturalApr 2019 – Sep 2019 · 6 mos

Contributed to healthcare design projects across planning and design stages, producing interior visuals, spatial proposals, and technical drawings; developed bidding documents and contributed to client-facing presentations.

Part 1 Architectural Assistant · Ollier Smurthwaite ArchitectsAug 2017 – Jul 2018 · 1 yr
Intern · OIA Architects ManchesterMay 2016 – Jun 2016 · 2 mos
Student Outreach Ambassador · Manchester Metropolitan UniversityJan 2016 – Jun 2016 · 6 mos

Education

Architectural Practice and Management PGDip · Newcastle University2023 – 2025
MArch Master of Architecture · University of Manchester2019 – 2021
Motion Graphics Course · Udemy2018
BA (Hons) Architecture · University of Manchester2014 – 2017

Certifications and awards

Educational Testing Service (ETS) Certification2014 – 2026
Cambridge English: Advanced (CAE) Certification2014 – 2026
Driving licence2030 – 2026

Hire Iulia Lup today

Post a job and invite Iulia, or contact them directly. No hidden commission.

Post a job