Zen Pilates Studio - Brand Identity & Spatial Experience Design

This is an independent project for CraftyWolf demonstrating full-cycle experiential design: from brand concept to spatial transformation.

I developed the complete visual identity from a single line art illustration, then translated those brand values (restorative, soft, spacious) into a cohesive spatial experience.

The material palette for the studio: rattan, limewash, linen, stone, flows directly from the branding. Custom joinery, materiality, and spatial zoning create an intuitive user journey from entry to studio floor.

This project demonstrates my full-cycle design approach: transforming a single line art illustration into a complete brand identity, then translating those brand values into a cohesive spatial experience, all anchored in how people feel upon entering the space.

#illustrator #brandidentity #interiordesign