This company is developing web parts and apps for SharePoint on-premise and Microsoft 365 (SharePoint Online). The name of the client is under NDA.

This three-year project aims to improve organic SEO traffic and generate trial downloads, ultimately leading them to sales. The target regions include North and Latin America, Western Europe, and ANZ.

The project’s comprehensive strategy includes PPC advertising, SEO optimization, social network advertising on LinkedIn, email nurturing, and display remarketing. Notably, the organic SEO daily traffic has surged from 0 to 300 daily visitors, and our organiс SEO visibility is now nearly 100% for target keywords, marking a significant achievement in our project’s progress.

This company is an enterprise-level B2B e-commerce platform with an advanced architecture that allows the creation of multivendor marketplaces, e-procurement solutions, order management systems, PIM systems, and more. The client’s name is under NDA.

Since 2018, we’ve witnessed a significant surge in our SEO traffic, catapulting from 150 to an impressive 450 visitors per day. Our year-to-year SEO traffic growth has exceeded expectations, reaching almost 90%. This remarkable growth is a clear testament to our ability to secure high rankings for keywords with substantial search volume, such as “b2b ecommerce platform”, “multivendor ecommerce platform”, “eprocurement platform”, and others, on the first page of US search results.

We have successfully utilized LinkedIn to generate high-quality leads for less than $80 per lead, which is four times lower than the industry average, as reported by Statista.

This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information.

This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising, email lead nurturing, and account-based marketing techniques. The marketing activities targeted the DACH, Nordics, and ANZ regions.

In only one year I increased the number of leads from up to 5 per month to 100+ per month. With the average 6-12 months sales cycle, the customer has also added a number of high-quality opportunities. The daily organic SEO traffic has also grown by 10 times.

Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff.

Initially, the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’ in the US, due to limitations of the landing page builder used for their website. The decision was made to overhaul the website platform entirely. My role involved technical optimization of the new pages, creating new content for the blog and help sections, and conducting off-page link building. Over an 8-month period, which included three months for platform replacement, significant improvements were made in the US Google search rankings:

1. “subscription tracker” reached 8th rank;
2. “subscription tracking” achieved 9th rank;
3. “track subscriptions” climbed to 9th rank.

This led to a doubling of organic traffic, from 300 to 600 monthly visitors.

Programmatic SEO for Growing Creative Management B2B SaaS
Programmatic SEO for Growing Creative Management B2B SaaS
Jan 2021 - Jan 2023Jan 2021 - Jan 2023
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Associated with Andrei Iunisov
Associated with Andrei Iunisov
This company is a B2B SaaS workspace that allows you to create, collaborate on, and launch ads at scale. It enables design and marketing teams to multiply creative volume and variety, go to market faster, and out-market competition. The client’s name is under NDA.

As of mid-2022, we’ve achieved a remarkable feat by catapulting the overall SEO traffic from a mere 0 to an impressive 300 visitors per day. Over the past 16 months, the cumulative number of organic visitors has surged to 68700. This growth is a testament to our ability to secure high rankings for generic keywords with a substantial search volume (>50000 searches/mo.), such as “youtube banner”, “linkedin banner”, “banner size”, “how to make a banner”, and others, on the first page of US search results. We’ve also successfully targeted keywords like “creative management platform”, “creative collaboration platform”, and more.

We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results in improving this company’s organic search visibility and traffic. The most significant achievement is the consistent growth of keyword rankings across highly competitive industry terms, which led to a significant increase in organic traffic.

Here are some examples of the high-impact keywords where we’ve achieved high rankings in US and Canadian search results:

“Salesforce disaster recovery plan”
“Salesforce backup and restore”
“Salesforce data management”
Additionally, we successfully targeted more niche and technical keywords, including:

“SFDC backup”
“Salesforce data backup solutions”
“Salesforce RTO and RPO”
These rankings led to a substantial increase in yearly organic traffic by 30%.

This multi-year project includes inbound and outbound online lead generation using PPC, SEO, account-based paid social, review and intent-based marketing, email marketing, and lead nurturing. The target regions to generate leads include: the USA, Canada, Western Europe, part of Eastern Europe, ANZ, and part of Latin America.

We tripled (+300%) the number of leads in only one year and added +150% to the number of opportunities during the second year. For the last five years we’re continuing to grow the amount of qualified leads and opportunities, successfully competing with the hugest IT companies like IBM, HPE, DELL, EMC, Veeam, and others. Our SEO rankings and organic traffic are growing for the target keywords.

Quick facts:

1. Our Google Ads campaigns deliver leads with 3x times lower cost per lead compared to the industry average;

2. The sophisticated SEO optimization and linkbuilding strategy brought us to 100% visibility in Google for all enterprise backup-related searches;

3. Our Linkedin Ad Campaign was awarded for the best conversion rate by the LinkedIn team in their case study section.

This company is developing the industry-leading integrated BIM software. The name of the client is under NDA.

The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western Europe, and ANZ.

The project includes PPC advertising, SEO optimization, social network advertising on LinkedIn, email nurturing, and display remarketing. The organic SEO daily traffic grew by almost 2.5 times. We’ve generated more than 1000 quality leads from Google Ads and more than 6,000 leads from LinkedIn.

Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
Jan 2021 - PresentJan 2021 - Present
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Associated with Andrei Iunisov
Associated with Andrei Iunisov
This enterprise cybersecurity vendor supplies a platform for secure collaboration and sharing classified and top-secret data among defense and military organizations. The client’s name is under NDA.

Over the past 12 months, the cumulative number of Google Ads qualified leads has grown from 0 to 400. According to Statista, the cost-per-lead for paid acquisition channels in this industry equals $617. Using thorough clustered keyword research, enhanced campaign optimization, and relevant landing pages and assets, I delivered qualified leads for $100 for the same regions, 6 times less the average market cost.

Our SEO efforts have also yielded significant results. We’ve successfully secured top-10 rankings for industry-specific keywords, such as “itar compliance”, “multi level security”, “data centric security”, and “attribute based access control”, and others, for the US search results.

This ongoing multichannel growth project focuses on lead generation, brand awareness, and international expansion for a VR therapy platform used by mental health clinics, hospitals and individual therapists. One of the core objectives is to deliver a stable monthly flow of therapist, clinic, and distributor MQLs across multiple geographies and maintain consistent MoM growth in both organic and paid acquisition. To achieve this, I am leveraging SEO, Google Ads, paid social on LinkedIn, content distribution and seeding on Instagram and Reddit, retargeting and email nurturing flows.

Within the first months of systematic work, we scaled the project’s inbound pipeline from roughly 25 incoming leads per month to 180+ monthly leads, including clinics, private therapists, universities and governments entities. Our website now ranks in the top positions for high-intent keywords related to VR therapy, exposure therapy, phobia treatment in VR, and immersive mental health therapy.

Quick facts:

1. Our SEO performance grew exponentially, reaching 2.3M impressions and 26.9K clicks, with a stable upward trajectory and a 5–6× increase in organic traffic within a single year.

2. Lead acquisition increased sharply from ~27 monthly leads to over 180+, as shown in the lead analysis, driven by SEO, paid acquisition, and distributor onboarding programs.

3. Our AI-search optimisation (GEO) techniques increased visibility in ChatGPT, Google AI Overviews, and Perplexity, securing appearances for key prompts related to VR therapy, phobia treatment, and clinical VR methods.