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I am a results-driven marketing leader with 10 years of experience accelerating growth through integrated, cross-channel strategies across APAC, US, and EU. I excel at building and leading high-performing teams, optimizing ROI, and scaling marketing operations in technology, F&B, and research sectors. I specialize in marketing automation, campaign management, and customer journey analytics, turning data into actionable insights that align digital strategy with business goals while expanding brand visibility and demand generation.…I am a results-driven marketing leader with 10 years of experience accelerating growth through integrated, cross-channel strategies across APAC, US, and EU. I excel at building and leading high-performing teams, optimizing ROI, and scaling marketing operations in technology, F&B, and research sectors. I specialize in marketing automation, campaign management, and customer journey analytics, turning data into actionable insights that align digital strategy with business goals while expanding brand visibility and demand generation.

Ivan Chua Di En

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a results-driven marketing leader with 10 years of experience accelerating growth through integrated, cross-channel strategies across APAC, US, and EU. I excel at building and leading high-performing teams, optimizing ROI, and scaling marketing operations in technology, F&B, and research sectors. I specialize in marketing automation, campaign management, and customer journey analytics, turning data into actionable insights that align digital strategy with business goals while expanding brand visibility and demand generation.…I am a results-driven marketing leader with 10 years of experience accelerating growth through integrated, cross-channel strategies across APAC, US, and EU. I excel at building and leading high-performing teams, optimizing ROI, and scaling marketing operations in technology, F&B, and research sectors. I specialize in marketing automation, campaign management, and customer journey analytics, turning data into actionable insights that align digital strategy with business goals while expanding brand visibility and demand generation.

Available to hire

I am a results-driven marketing leader with 10 years of experience accelerating growth through integrated, cross-channel strategies across APAC, US, and EU. I excel at building and leading high-performing teams, optimizing ROI, and scaling marketing operations in technology, F&B, and research sectors.

I specialize in marketing automation, campaign management, and customer journey analytics, turning data into actionable insights that align digital strategy with business goals while expanding brand visibility and demand generation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Intermediate

Work Experience

Digital Marketing Lead at Hinrich Foundation Ltd

June 1, 2022 - Present

Mentored a team of four to achieve 2x YoY growth in website traffic and a 10x increase in lead generation within three years; expanded CRM contacts and strengthened brand visibility. Delivered comprehensive data analyses and marketing performance reports to senior stakeholders to enable data-driven decision making and ongoing strategic alignment. Orchestrated digital marketing initiatives, increasing White Paper downloads from 800 to 5,000+ monthly via data-driven social and Google Ads; reduced cost-per-acquisition by 4x. Co-directed AI chatbot development (wireframing, UX/UI, ChatGPT integration) and analytics dashboard creation via Power BI. Led a website overhaul to a scalable headless Umbraco platform and optimized HubSpot automation and CRM workflows, reducing manual processes by 50%. Launched a podcast channel, achieving a 35% YoY increase in monthly listeners.

Marketing Director at Flexxon Pte Ltd

February 1, 2019 - June 30, 2022

Led a high-performing team of nine to deliver 360° marketing strategies, achieving 300% sales growth in FY2020 and 350% in FY2021. Designed and executed regional go-to-market plans for the US, EU, and ASEAN, leveraging integrated campaigns, SEO, and cross-channel demand generation. Launched and positioned the X PHY cybersecurity brand, earning 6 awards across Singapore, the US, and the EU. Organized major events including a ministerial- officiated media launch; served as PR advisor and spokesperson, securing over US$6 million in media coverage across 32 outlets. Built strategic alliances with CSA and 24 global partners; collaborated with Lenovo to launch the X PHY PC series. Implemented sales initiatives resulting in 15% growth in the US market and acquiring key accounts worth over US$10 million. Directed and supported 22 US sales reps with campaigns and guidance to drive sales.