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I'm Ivonne Baron, a Digital Marketing, Brand & Performance Specialist with 7+ years of experience helping brands grow through data-driven strategies, integrated campaigns, and optimization. I excel at turning insights into action, balancing creative storytelling with rigorous KPI analysis, and collaborating across teams to improve visibility, engagement, and conversions across web, social, email, and e-commerce channels. I thrive on translating complex data into practical actions, delivering integrated campaigns that align with brand goals, and continuously optimizing across channels to drive measurable growth for clients in fashion, cosmetics, and retail. I enjoy leading with collaboration, mentorship, and a focus on tangible ROI while keeping the customer at the center of every decision.…I'm Ivonne Baron, a Digital Marketing, Brand & Performance Specialist with 7+ years of experience helping brands grow through data-driven strategies, integrated campaigns, and optimization. I excel at turning insights into action, balancing creative storytelling with rigorous KPI analysis, and collaborating across teams to improve visibility, engagement, and conversions across web, social, email, and e-commerce channels. I thrive on translating complex data into practical actions, delivering integrated campaigns that align with brand goals, and continuously optimizing across channels to drive measurable growth for clients in fashion, cosmetics, and retail. I enjoy leading with collaboration, mentorship, and a focus on tangible ROI while keeping the customer at the center of every decision.

Ivonne Baron

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I'm Ivonne Baron, a Digital Marketing, Brand & Performance Specialist with 7+ years of experience helping brands grow through data-driven strategies, integrated campaigns, and optimization. I excel at turning insights into action, balancing creative storytelling with rigorous KPI analysis, and collaborating across teams to improve visibility, engagement, and conversions across web, social, email, and e-commerce channels. I thrive on translating complex data into practical actions, delivering integrated campaigns that align with brand goals, and continuously optimizing across channels to drive measurable growth for clients in fashion, cosmetics, and retail. I enjoy leading with collaboration, mentorship, and a focus on tangible ROI while keeping the customer at the center of every decision.…I'm Ivonne Baron, a Digital Marketing, Brand & Performance Specialist with 7+ years of experience helping brands grow through data-driven strategies, integrated campaigns, and optimization. I excel at turning insights into action, balancing creative storytelling with rigorous KPI analysis, and collaborating across teams to improve visibility, engagement, and conversions across web, social, email, and e-commerce channels. I thrive on translating complex data into practical actions, delivering integrated campaigns that align with brand goals, and continuously optimizing across channels to drive measurable growth for clients in fashion, cosmetics, and retail. I enjoy leading with collaboration, mentorship, and a focus on tangible ROI while keeping the customer at the center of every decision.

Available to hire

I’m Ivonne Baron, a Digital Marketing, Brand & Performance Specialist with 7+ years of experience helping brands grow through data-driven strategies, integrated campaigns, and optimization. I excel at turning insights into action, balancing creative storytelling with rigorous KPI analysis, and collaborating across teams to improve visibility, engagement, and conversions across web, social, email, and e-commerce channels.

I thrive on translating complex data into practical actions, delivering integrated campaigns that align with brand goals, and continuously optimizing across channels to drive measurable growth for clients in fashion, cosmetics, and retail. I enjoy leading with collaboration, mentorship, and a focus on tangible ROI while keeping the customer at the center of every decision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Plan Manager Assistant - Social Media & Content Manager at Freelance / Independent

November 1, 2025 - Present

Plan and execute data-driven social media strategies to support brand growth and engagement. Develop and manage content planning across key digital platforms, ensuring alignment with brand positioning. Analyze performance metrics, audience insights, and market trends to optimize campaigns and ROI, applying SEO and content optimization techniques.

Digital Marketing Specialist at Freelance

November 1, 2018 - Present

Delivering digital marketing and brand strategies to improve visibility, engagement, and overall performance. Contributing to brand direction, ensuring consistency across digital channels, and partnering with clients to identify growth opportunities. Managing multiple projects simultaneously, ensuring timely delivery and alignment with business objectives while consistently meeting expectations.

Digital Marketing Specialist at ICF International

March 1, 2025 - November 1, 2025

Collaborate on developing engaging content for social media and e-newsletters to enhance audience engagement and brand visibility. Ensure online content follows brand guidelines. Analyzing data-driven insights to optimize campaign performance, boost ROI, and adapt to changing market trends. Coordinate with communications managers and specialists to maximize project exposure and drive team-based initiatives.

Digital Designer at The Platform Alliance Group

January 1, 2022 - April 1, 2023

Creating digital content for ELF Cosmetics Australia, enhancing brand visibility across digital channels, and driving measurable growth in social media engagement and email marketing. Designing and producing a wide range of digital assets for marketing campaigns, including email marketing, social media content, landing pages, online ads, and web banners. Collaborating with the Marketing and Design team to ensure all projects align with client brand standards and business objectives.

Designer & Marketing Coordinator at Coco Cubano

September 1, 2019 - November 1, 2020

Creating digital assets for social media, website, venues, affiliates, and email marketing. Supporting Corporate Manager to develop and implement activations and campaigns. Managing and updating the website, landing pages, and social media. Communicating with affiliates to coordinate marketing opportunities and events. Developing and scheduling email marketing and monitoring campaign effectiveness.

Digital Designer & Social Media Coordinator at Human Digital

January 1, 2021 - January 1, 2022

Managing and developing digital and creative content for social media, branding, websites, email marketing and other online marketing mediums within the context of best practice UX/UI design. Planning, creating, and scheduling social media content calendars, along with data analysis and metrics to track performance and measure engagement. Maintaining the creative direction and goals for projects ensuring they fit the client's brand and business objectives.

Social Media & Content Manager at Self-employed / Plan

November 1, 2025 - Present

Plan and execute data-driven social media strategies to support brand growth and engagement. Develop and manage content planning across key digital platforms, ensuring alignment with brand positioning. Analyze performance metrics, audience insights, and market trends to optimize campaigns and improve ROI, applying SEO and content optimization techniques.

Digital Marketing Specialist (Contract) at Fashiola

November 1, 2023 - June 1, 2024

Analyzing key metrics to balance traffic and conversions, ensuring KPI achievement. Supporting SEO content strategies to improve organic visibility and engagement. Optimizing site performance and user experience, increasing traffic, conversions, and revenue. Applying data-driven insights to refine campaigns, maximize ROI, and align with evolving market trends.