Ivonne Baron

Available to hire

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Plan Manager Assistant - Social Media & Content Manager at Freelance / Independent
November 1, 2025 - Present
Plan and execute data-driven social media strategies to support brand growth and engagement. Develop and manage content planning across key digital platforms, ensuring alignment with brand positioning. Analyze performance metrics, audience insights, and market trends to optimize campaigns and ROI, applying SEO and content optimization techniques.
Digital Marketing Specialist at Freelance
November 1, 2018 - Present
Delivering digital marketing and brand strategies to improve visibility, engagement, and overall performance. Contributing to brand direction, ensuring consistency across digital channels, and partnering with clients to identify growth opportunities. Managing multiple projects simultaneously, ensuring timely delivery and alignment with business objectives while consistently meeting expectations.
Digital Marketing Specialist at ICF International
March 1, 2025 - November 1, 2025
Collaborate on developing engaging content for social media and e-newsletters to enhance audience engagement and brand visibility. Ensure online content follows brand guidelines. Analyzing data-driven insights to optimize campaign performance, boost ROI, and adapt to changing market trends. Coordinate with communications managers and specialists to maximize project exposure and drive team-based initiatives.
Digital Designer at The Platform Alliance Group
January 1, 2022 - April 1, 2023
Creating digital content for ELF Cosmetics Australia, enhancing brand visibility across digital channels, and driving measurable growth in social media engagement and email marketing. Designing and producing a wide range of digital assets for marketing campaigns, including email marketing, social media content, landing pages, online ads, and web banners. Collaborating with the Marketing and Design team to ensure all projects align with client brand standards and business objectives.
Designer & Marketing Coordinator at Coco Cubano
September 1, 2019 - November 1, 2020
Creating digital assets for social media, website, venues, affiliates, and email marketing. Supporting Corporate Manager to develop and implement activations and campaigns. Managing and updating the website, landing pages, and social media. Communicating with affiliates to coordinate marketing opportunities and events. Developing and scheduling email marketing and monitoring campaign effectiveness.
Digital Designer & Social Media Coordinator at Human Digital
January 1, 2021 - January 1, 2022
Managing and developing digital and creative content for social media, branding, websites, email marketing and other online marketing mediums within the context of best practice UX/UI design. Planning, creating, and scheduling social media content calendars, along with data analysis and metrics to track performance and measure engagement. Maintaining the creative direction and goals for projects ensuring they fit the client's brand and business objectives.
Social Media & Content Manager at Self-employed / Plan
November 1, 2025 - Present
Plan and execute data-driven social media strategies to support brand growth and engagement. Develop and manage content planning across key digital platforms, ensuring alignment with brand positioning. Analyze performance metrics, audience insights, and market trends to optimize campaigns and improve ROI, applying SEO and content optimization techniques.
Digital Marketing Specialist (Contract) at Fashiola
November 1, 2023 - June 1, 2024
Analyzing key metrics to balance traffic and conversions, ensuring KPI achievement. Supporting SEO content strategies to improve organic visibility and engagement. Optimizing site performance and user experience, increasing traffic, conversions, and revenue. Applying data-driven insights to refine campaigns, maximize ROI, and align with evolving market trends.
Social Media & Content Manager
November 1, 2025 - Present
Plan and execute data-driven social media strategies to support brand growth and engagement. Develop and manage content planning across key digital platforms, ensuring alignment with brand positioning. Analyze performance metrics, audience insights, and market trends to optimize campaigns and improve ROI, applying SEO and content optimization techniques.
Plan Manager Assistant - Social Media & Content Manager
November 1, 2025 - Present
Plan and execute data-driven social media strategies to support brand growth and engagement. Develop and manage content planning across key digital platforms, ensuring alignment with brand positioning. Analyze performance metrics, audience insights, and market trends to optimize campaigns and improve ROI, applying SEO and content optimization techniques.
Digital Marketing Specialist at Freelance (Australia, Spain, Italy)
November 1, 2018 - Present
Delivering digital marketing and brand strategies to improve visibility, engagement, and overall performance for diverse clients on a freelance basis across Australia, Spain, and Italy.
Plan Manager Assistant - Social Media & Content Manager at Freelance / Self-Employed (Sydney)
November 1, 2025 - Present
Plan and execute data-driven social media strategies to support brand growth and engagement. Develop and manage content planning across key digital platforms, ensuring alignment with brand positioning. Analyze performance metrics, audience insights, and market trends to optimize campaigns and improve ROI, applying SEO and content optimization techniques.
Digital Marketing Specialist at Freelance / Self-Employed
November 1, 2018 - Present
Delivering digital marketing and brand strategies to improve visibility, engagement, and overall performance. Contributing to brand direction, ensuring consistency across digital channels, and partnering with clients to identify growth opportunities. Managing multiple projects simultaneously, ensuring timely delivery and alignment with business objectives while consistently meeting expectations.
Assistant - Social Media & Content Manager
November 1, 2025 - Present
Plan and execute data-driven social media strategies to support brand growth and engagement.

Education

Master in Digital Marketing at IEM Digital Business School Valencia, Spain
January 11, 2030 - January 1, 2024
Social Media Strategy at Sherpa Campus, Madrid, Spain
January 11, 2030 - January 1, 2023
UX / UI Design at General Assembly, Sydney, Australia
January 11, 2030 - April 6, 2026
Bachelor's Degree in Graphic Design, Visual Communication at UNITEC University, Bogotá, Colombia
January 11, 2030 - April 6, 2026
Master in Digital Marketing at IEM Digital Business School, Valencia, Spain
January 1, 2024 - April 19, 2026
Social Media Strategy at Sherpa Campus, Madrid, Spain
January 1, 2023 - April 19, 2026
UX/UI Design at General Assembly, Sydney, Australia
January 11, 2030 - April 19, 2026
Bachelor's Degree in Graphic Design, Visual Communication at Universidad Unitec, Bogota, Colombia
January 11, 2030 - April 19, 2026
Master in Digital Marketing at IE Digital Business School, Valencia, Spain
January 11, 2030 - January 1, 2024
Social Media Strategy at SHERPA Campus, Madrid, Spain
January 11, 2030 - January 1, 2023
UX/UI Design at General Assembly, Sydney, Australia
January 11, 2030 - January 1, 2023
Bachelor’s Degree in Graphic Design, Visual Communication at UNITEC University, Bogota, Colombia
January 11, 2030 - June 5, 2026
Master in Digital Marketing at IEM Digital Business School
January 11, 2030 - January 1, 2024
Social Media Strategy at Sherpa Campus
January 11, 2030 - January 1, 2023
UX/UI Design at General Assembly
January 11, 2030 - January 1, 2023
Bachelor's Degree in Graphic Design, Visual Communication at Unitec University, Bogotá, Colombia
January 11, 2030 - June 5, 2026
Master in Digital Marketing at I.E.M. Digital Business School, Valencia, Spain
January 11, 2030 - January 1, 2024
Social Media Strategy at Sherpa Campus, Madrid, Spain
January 11, 2030 - January 1, 2023
UX / UI Design at General Assembly, Sydney, Australia
January 11, 2030 - June 5, 2026
Bachelor's Degree in Graphic Design, Visual Communication at Unitec University, Bogotá, Colombia
January 11, 2030 - June 5, 2026
Master in Digital Marketing at IEM Digital Business School
January 11, 2030 - January 1, 2024
Social Media Strategy at SHERPA Campus Madrid
January 11, 2030 - January 1, 2023
UX/UI Design at General Assembly
January 11, 2030 - June 5, 2026
Bachelor's Degree in Graphic Design, Visual Communication at Unitec University, Bogota, Colombia
January 11, 2030 - June 5, 2026
Master in Digital Marketing at IÉM Digital Business School
January 1, 2024 - June 5, 2026
UX / UI Design at General Assembly
January 1, 2023 - January 1, 2023
Bachelor's Degree in Graphic Design, Visual Communication at UNITEC University Bogota, Colombia
January 11, 2030 - June 5, 2026
UX / UI Design at Sherpa Campus Madrid, Spain
January 1, 2023 - January 1, 2023

Qualifications

UX / UI Design Certificate
January 11, 2030 - April 6, 2026
Bachelor's Degree in Graphic Design, Visual Communication
January 11, 2030 - April 6, 2026
Master in Digital Marketing
January 1, 2024 - April 19, 2026
Social Media Strategy Certification
January 1, 2023 - April 19, 2026
UX/UI Design Certificate
January 11, 2030 - June 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Travel & Hospitality