Hi, I’m Iyari Soriano Carranza. I’m a visual design and communication graduate with 4+ years of experience in branding, editorial design, and digital design for global brands. I’m proficient in Adobe Creative Suite, pre-press production, and large-scale campaign adaptation, and I love turning concepts into polished assets that maintain brand consistency. I enjoy collaborating across international creative teams to deliver high-quality digital and print output. I’m passionate about innovation, attention to detail, and elevating brand identity through thoughtful layout, color, and typography. I thrive in organized workflows and delivering end-to-end design from concept to final delivery.

Iyari Soriano Carranza

Hi, I’m Iyari Soriano Carranza. I’m a visual design and communication graduate with 4+ years of experience in branding, editorial design, and digital design for global brands. I’m proficient in Adobe Creative Suite, pre-press production, and large-scale campaign adaptation, and I love turning concepts into polished assets that maintain brand consistency. I enjoy collaborating across international creative teams to deliver high-quality digital and print output. I’m passionate about innovation, attention to detail, and elevating brand identity through thoughtful layout, color, and typography. I thrive in organized workflows and delivering end-to-end design from concept to final delivery.

Available to hire

Hi, I’m Iyari Soriano Carranza. I’m a visual design and communication graduate with 4+ years of experience in branding, editorial design, and digital design for global brands. I’m proficient in Adobe Creative Suite, pre-press production, and large-scale campaign adaptation, and I love turning concepts into polished assets that maintain brand consistency.

I enjoy collaborating across international creative teams to deliver high-quality digital and print output. I’m passionate about innovation, attention to detail, and elevating brand identity through thoughtful layout, color, and typography. I thrive in organized workflows and delivering end-to-end design from concept to final delivery.

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Language

Spanish; Castilian
Fluent
English
Advanced
Japanese
Beginner

Work Experience

Premedia Production Artist at Quad Graphics (Mexico / USA)
October 1, 2025 - October 1, 2025
Managed and implemented last-minute client revisions efficiently to meet tight production deadlines. Optimized pre-press processes and ensured timely delivery of high-quality design assets. Developed editorial layouts and print-ready designs, maintaining accuracy, consistency, and alignment with global brand guidelines. Performed file adjustments, color correction, typography embedding, bleeds, and safety margins. Ensured compliance with production standards and delivery schedules, preparing final artwork for digital and print output. Collaborated with international teams and maintained organized Adobe Creative Suite file sets and layers.
Marketing & Customer Experience Intern at W Doha Hotel & Residences, Marriott (Qatar)
June 1, 2022 - June 1, 2022
Designed visual materials and digital campaigns for the hospitality sector. Produced photo and video content for social media platforms, enhancing brand visibility. Conducted performance analysis on digital channels such as TripAdvisor. Created branded “wow moments” and visual experiences for guests and influencers. Supported customer service initiatives, ensuring premium guest experience aligned with brand standards.
Graphic Designer & Community Manager at Natway Nutrición (Mexico)
March 1, 2019 - March 1, 2019
Designed digital and print assets for promotions, events, and online campaigns. Conducted product photography and retouching for digital media. Created visual concepts and infographics aligned with the brand’s visual strategy. Designed social media graphics and digital pieces following brand guidelines. Color correction, retouching and adaptation of images for different formats. Managed feedback cycles and multi-tasking workflows across digital platforms.
Illustrator & Editorial Designer at INAS RT – International Association of Science, Arts & Film (Mexico / UK)
March 1, 2018 - March 1, 2018
Created illustrations and editorial designs for brochures, mini-books, and campaigns. Designed communication materials for social awareness and educational projects. Prepared print-ready files and coordinated with production teams. Designed digital and web content for online communities and campaigns.
Premedia Production Artist at Quad Graphics
October 1, 2025 - October 1, 2025
Managed and implemented last-minute client revisions to meet tight production deadlines; optimized pre-press processes; developed editorial layouts and print-ready designs, including typography embedding, color corrections, bleeds, and safety margins; ensured production standards and delivery schedules; collaborated with international teams and maintained organized Adobe Creative Suite files and layers.
Marketing & Customer Experience Intern at W Doha Hotel & Residences, Marriott
June 1, 2022 - June 1, 2022
Designed visual materials and digital campaigns for the hospitality sector; produced photo and video content for social media; conducted performance analysis on digital channels; created branded moments and experiences for guests and influencers; supported customer service initiatives to align with brand standards.
Graphic Designer & Community Manager at Natw ay Nutrición
March 1, 2019 - March 1, 2019
Designed digital and print assets for promotions, events, and online campaigns; produced product photography and retouching for digital media; created visual concepts and social media graphics aligned with brand strategy; color corrections and adaptation for different formats; managed feedback cycles and multi-stakeholder workflows across digital platforms.
Illustrator & Editorial Designer at INASRT – International Association of Science, Arts & Film
March 1, 2018 - March 1, 2018
Created illustrations and editorial designs for brochures, mini-books, and campaigns; designed communication materials for social awareness and educational projects; prepared print-ready files and coordinated with production teams; designed digital content for online communities and campaigns.

Education

Bachelor’s Degree in Visual Design and Communication at National Autonomous University of Mexico (UNAM)
January 11, 2030 - November 10, 2025
Postgraduate Course - Marketing, Communication, and Design Applied to Social Media (UX/UI Specialization) at UNAM (Domestika specialization)
January 11, 2030 - November 10, 2025
Bachelor's Degree in Visual Design and Communication at National Autonomous University of Mexico (UNAM)
January 11, 2030 - November 10, 2025
Postgraduate Course - Marketing, Communication, and Design Applied to Social Media at UNAM
January 11, 2030 - November 10, 2025
UX/UI Specialization at Domestika
January 11, 2030 - November 10, 2025
Mobile Video Creation for TikTok & Instagram at Domestika
January 11, 2030 - November 10, 2025
Introduction to Generative AI at Google
January 11, 2030 - November 10, 2025

Qualifications

Bachelor's Degree in Visual Design and Communication
January 11, 2030 - November 10, 2025
Postgraduate Course - Marketing, Communication, and Design Applied to Social Media (UX/UI Specialization)
January 11, 2030 - November 10, 2025
UX/UI Specialization
January 11, 2030 - November 10, 2025
Mobile Video Creation for TikTok & Instagram
January 11, 2030 - November 10, 2025
Introduction to Generative AI
January 11, 2030 - November 10, 2025
Postgraduate Course - Marketing, Communication, and Design Applied to Social Media
January 11, 2030 - November 10, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education, Software & Internet, Consumer Goods, Other