[View Portfolio at:] (_Website not available. Sign in: https://www.twine.net/signup_ Hi, I'm Mildred, a freelance visual communication designer working under the brand name Iyobu. Iyobu is where brands come to life. I don’t just make things look good; I craft visual stories that connect, inspire, and grow businesses. My motto says it best: “It’s your business. Brand it. Market it. Grow it. with Iyobu.” My journey began in design, but a passion for sharing design knowledge led me into leadership roles. With 20+ years of experience leading creative and technical teams — including founding a NYC-based agency serving Fortune 500 financial clients — I now bring that expertise to my freelance clients. My work spans captivating print and digital assets—from logos and publications to annual reports, marketing materials, and Squarespace-powered websites—delivering consistent brands and measurable results. I excel in Adobe Creative Suite, Microsoft Word, PowerPoint, Canva, and Squarespace, and I offer end-to-end production from concept through delivery, including design systems, templating for brand consistency, and digital media production.…

Mildred Center

PRO

[View Portfolio at:] (_Website not available. Sign in: https://www.twine.net/signup_ Hi, I'm Mildred, a freelance visual communication designer working under the brand name Iyobu. Iyobu is where brands come to life. I don’t just make things look good; I craft visual stories that connect, inspire, and grow businesses. My motto says it best: “It’s your business. Brand it. Market it. Grow it. with Iyobu.” My journey began in design, but a passion for sharing design knowledge led me into leadership roles. With 20+ years of experience leading creative and technical teams — including founding a NYC-based agency serving Fortune 500 financial clients — I now bring that expertise to my freelance clients. My work spans captivating print and digital assets—from logos and publications to annual reports, marketing materials, and Squarespace-powered websites—delivering consistent brands and measurable results. I excel in Adobe Creative Suite, Microsoft Word, PowerPoint, Canva, and Squarespace, and I offer end-to-end production from concept through delivery, including design systems, templating for brand consistency, and digital media production.…

Available to hire

[View Portfolio at:] (Website not available. Sign in: https://www.twine.net/signup

Hi, I’m Mildred, a freelance visual communication designer working under the brand name Iyobu. Iyobu is where brands come to life. I don’t just make things look good; I craft visual stories that connect, inspire, and grow businesses.
My motto says it best: “It’s your business. Brand it. Market it. Grow it. with Iyobu.”

My journey began in design, but a passion for sharing design knowledge led me into leadership roles. With 20+ years of experience leading creative and technical teams — including founding a NYC-based agency serving Fortune 500 financial clients — I now bring that expertise to my freelance clients.

My work spans captivating print and digital assets—from logos and publications to annual reports, marketing materials, and Squarespace-powered websites—delivering consistent brands and measurable results. I excel in Adobe Creative Suite, Microsoft Word, PowerPoint, Canva, and Squarespace, and I offer end-to-end production from concept through delivery, including design systems, templating for brand consistency, and digital media production.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Visual Communication Designer at Mildred Center DBA IYOBU
January 1, 2016 - Present
Transitioned from corporate design and leadership roles to freelancing; specialize in creating print and digital design solutions with deep expertise in the financial sector; view selected projects at www.iyobu.com. Highlights include advanced desktop publishing in Microsoft Word, proficiency in Adobe Creative Suite for logos, publications, marketing materials, brochures, annual reports, presentations, and motion graphics; skilled in social media design and reusable templates to ensure brand consistency; specializes in Squarespace website design and development with custom CSS/JavaScript.
VP Marketing, Head of BrandPartners at LPL Financial
December 31, 2015 - October 21, 2025
Oversaw BrandPartners, the in-house branding and marketing agency serving 14,000 independent financial advisors and 700 banks/credit unions; mentored a multidisciplinary team; implemented lead generation campaigns emphasizing content and inbound marketing to facilitate growth; metrics significantly surpassed industry standards.
Marketing Consultant at IYOBU
December 31, 2013 - October 21, 2025
Provided inbound marketing and brand strategy consulting to micro-businesses and non-profits; developed tailored guidelines for content creation to strengthen audience engagement and brand consistency; increased total web traffic, time on site, and improved bounce rates.
Director, Digital Marketing & Design at Sony Electronics
December 31, 2009 - October 21, 2025
Led the product marketing team in online go-to-market strategies for product launches; collaborated across sales, research, CRM, product management, marcom, agencies, and global regions; set digital marketing standards across the Asia-Pacific region; negotiated external agency contracts and managed a $10M budget; drove a 43% increase in online conversions and a 40% boost in reach; initiated branded community website program and developed a measurement platform that contributed to an NPS of 45 among Sony touchpoints; generated incremental online and offline sales totaling billions over time.
Manager, Digital Marketing & Design at Sony Electronics
December 31, 2007 - October 21, 2025
Oversaw the product marketing web team and managed agency partners for creative design, production, SEO, messaging, brand compliance, and CMS; collaborated to produce award-winning product videos for web and in-store display; streamlined workflows by consolidating vendors and improving brand consistency; helped create a CRM portal to drive e-commerce traffic and product registrations.
Principal & Chief Creative Director at CENTERDESIGN, LLC
December 31, 2006 - October 21, 2025
Led visual communication design services for Fortune 500 investment banking clients and public sector organizations; managed client acquisition, pricing, and responses to RFPs; supervised cross-functional teams; notable engagements included branding and website development for arts and redevelopment initiatives.
Freelance Visual Communication Designer at Mildred Center dba Iyobu
January 1, 2016 - Present
Transitioned from corporate design and leadership roles to freelancing, focusing on print and digital design solutions for financial-sector clients. Responsible for branding, logos, publications, marketing materials, presentations, and motion graphics. Developed reusable templates to ensure brand consistency and supported Squarespace website design with custom CSS and JavaScript.
VP Marketing, Head of Brand Partners at LPL Financial
December 31, 2015 - October 24, 2025
Led BrandPartners, the in-house branding and marketing agency serving over 14,000 independent financial advisors and more than 700 banks and credit unions. Mentored a multidisciplinary team of marketing strategists, designers, developers, copywriters, and account managers to deliver award-winning creative. Implemented lead generation campaigns emphasizing content and inbound marketing; exceeded key performance metrics and drove growth.
Marketing Consultant at IYOBU
December 31, 2013 - October 24, 2025
Provided inbound marketing and brand strategy consulting to micro-businesses and non-profits; developed tailored content guidelines to strengthen audience engagement and brand consistency; managed blog and content distribution, increasing web traffic and engagement.
Director, Digital Marketing & Design at SONY ELECTRONICS
December 31, 2009 - October 24, 2025
Led the product marketing team in online go-to-market strategies for product launches, collaborating across sales, CRM, product management, marcom, advertising agencies, and global regions. Oversaw digital marketing standards across the Asia-Pacific region; negotiated external agency contracts and managed a $10M budget. Drove inbound marketing initiatives, including video and 3D education demonstrations, resulting in a significant increase in online conversions and reach; launched a branded community site program and a measurement platform with high NPS and substantial revenue impact.
Manager, Digital Marketing and Design at SONY ELECTRONICS
December 31, 2007 - October 24, 2025
Oversaw the product marketing web team and managed agency partners for creative production, SEO, brand compliance, CMS, and microsites. Collaborated with partners to produce award-winning product videos for web and in-store display; led CRM portal development to improve e-commerce engagement and product registrations.
Principal & Chief Creative Director at CENTERDESIGN, LLC
December 31, 2006 - October 24, 2025
Provided visual communication design services to Fortune 500 investment banking clients and public sector organizations. Led client acquisition, pitched capabilities, negotiated pricing, and managed cross-functional teams; notable work for West LB AG, CIBC Oppenheimer, Credit Suisse First Boston. Spearheaded creative direction for education/3D projects and contributed to a high-profile public redevelopment initiative.

Education

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Qualifications

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Industry Experience

Financial Services, Media & Entertainment, Professional Services, Government, Computers & Electronics

Skills

Experience Level