Mildred Center

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View Portfolio at:] (_Website not available. net/signup_ Hi, I'm Mildred, a freelance visual communication designer working under the brand name Iyobu.

About

[View Portfolio at:] (Website not available. Sign in: https://www.twine.net/signup

Hi, I’m Mildred, a freelance visual communication designer working under the brand name Iyobu. Iyobu is where brands come to life. I don’t just make things look good; I craft visual stories that connect, inspire, and grow businesses.
My motto says it best: “It’s your business. Brand it. Market it. Grow it. with Iyobu.”

My journey began in design, but a passion for sharing design knowledge led me into leadership roles. With 20+ years of experience leading creative and technical teams — including founding a NYC-based agency serving Fortune 500 financial clients — I now bring that expertise to my freelance clients.

My work spans captivating print and digital assets—from logos and publications to annual reports, marketing materials, and Squarespace-powered websites—delivering consistent brands and measurable results. I excel in Adobe Creative Suite, Microsoft Word, PowerPoint, Canva, and Squarespace, and I offer end-to-end production from concept through delivery, including design systems, templating for brand consistency, and digital media production.

  • 19 years' experience
  • Joined October 2025

Industry experience

  • Financial Services
  • Media & Entertainment
  • Professional Services
  • Government
  • Computers & Electronics

Work experience· 12 roles

Freelance Visual Communication Designer · Mildred Center dba IyobuJan 2016 – Present · 10 yrs 11 mos

Transitioned from corporate design and leadership roles to freelancing, focusing on print and digital design solutions for financial-sector clients. Responsible for branding, logos, publications, marketing materials, presentations, and motion graphics. Developed reusable templates to ensure brand consistency and supported Squarespace website design with custom CSS and JavaScript.

Freelance Visual Communication Designer · Mildred Center DBA IYOBUJan 2016 – Present · 10 yrs 11 mos

Transitioned from corporate design and leadership roles to freelancing; specialize in creating print and digital design solutions with deep expertise in the financial sector; view selected projects at www.iyobu.com. Highlights include advanced desktop publishing in Microsoft Word, proficiency in Adobe Creative Suite for logos, publications, marketing materials, brochures, annual reports, presentations, and motion graphics; skilled in social media design and reusable templates to ensure brand consistency; specializes in Squarespace website design and development with custom CSS/JavaScript.

VP Marketing, Head of Brand Partners · LPL FinancialDec 2015 – Oct 2025 · 9 yrs 11 mos

Led BrandPartners, the in-house branding and marketing agency serving over 14,000 independent financial advisors and more than 700 banks and credit unions. Mentored a multidisciplinary team of marketing strategists, designers, developers, copywriters, and account managers to deliver award-winning creative. Implemented lead generation campaigns emphasizing content and inbound marketing; exceeded key performance metrics and drove growth.

VP Marketing, Head of BrandPartners · LPL FinancialDec 2015 – Oct 2025 · 9 yrs 11 mos
Marketing Consultant · IYOBUDec 2013 – Oct 2025 · 11 yrs 11 mos
Marketing Consultant · IYOBUDec 2013 – Oct 2025 · 11 yrs 11 mos
Director, Digital Marketing & Design · SONY ELECTRONICSDec 2009 – Oct 2025 · 15 yrs 11 mos
Director, Digital Marketing & Design · Sony ElectronicsDec 2009 – Oct 2025 · 15 yrs 11 mos

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