Marketing Digital Designer at University of the Pacific

Designed and illustrated informational graphics for marketing materials including paid digital ads, social media posts, packaging materials for prospective students, promotional flyers, postcards, and navigation signs for annual university events. Reestablished a university TikTok account by producing trend-relevant content, aligned with university goals, and created a content calendar, increasing content output from monthly to weekly posts. Collaborated with lead photographer/videographer on directing media shoots and coordinated with creative teams and upper management to ideate and prioritize projects according to the university’s timeline.

Illustrator at Mindless Milk Supermarket

Started a small business creating illustrations both original and influenced by pop-culture, adapted for commercial use as stickers, keychains, and art prints. Built an online presence and grew a following of 700 followers within 6 months by directing, producing, and editing engaging content showcasing multiple aspects of the art process. Increased sales considerably through consistent and effective social media promotion of upcoming illustrations and product releases.

Graphic Designer at Garde Media

Established brand identities by designing logos, icons, pitch decks, and brand guidelines/onesheets. Met with clients to navigate and solidify their creative vision and art direction for projects. Assisted retainer clients with brand upkeep by updating outdated graphics and developing existing designs further.