I have more than 10 years experience across marketing strategy, digital communications, and automation, helping businesses grow through clear thinking and well-executed work. My experience includes content and copywriting, SEO, AI-informed content, CRM, marketing automation, and reputation management, with a focus on building systems and messaging that hold up over time.
I enjoy staying close to the action itself. Alongside strategy, I’m hands-on with content, copy, and optimisation, applying best practices and practical insight rather than managing from a distance. When collaboration is needed, I work directly with developers or specialists to move things forward without unnecessary layers.
I’m comfortable working between strategy and delivery, contributing direction where it’s needed and execution where it makes sense. I value clarity, consistency, and doing the work properly, particularly in environments where accuracy, trust, and long-term thinking matter.
A growing part of my work involves applied AI use, including prompt design and content frameworks that improve consistency, clarity, and scale without losing human tone.
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Designed and implemented CRM-led lifecycle messaging to support growth, retention, and reputation. The work focused on aligning messaging, timing, and automation logic with real customer behaviour rather than generic funnel models.
My role combined strategy and hands-on delivery, including journey mapping, segmentation, copywriting, and automation setup across email and SMS. This covered onboarding, follow-ups, reactivation flows, and review requests, with performance reviewed and refined over time.
The result was a clear, sustainable lifecycle system that improved engagement and consistency while remaining practical to manage day to day.
Designed and implemented an AI-assisted content framework to support SEO, content quality, and consistency at scale. The work combined strategy and hands-on delivery, using AI as a support layer rather than a replacement for human thinking or voice.
My role covered defining how AI should be used responsibly, designing prompts and content structures, writing and editing copy, and ensuring content aligned with SEO best practices and long-term visibility in both traditional search and AI-generated results. This included editorial guidance, optimisation principles, and review processes to maintain clarity, tone, and usefulness.
The outcome was a repeatable content system that improved output speed and consistency while retaining strategic intent and human readability.
Designed and ran a marketing system for a multi-location service business (20+ locations), covering SEO, content strategy, CRM journeys, automation, and reputation management. The work focused on scalable content production, consistent local visibility, review generation, and ongoing optimisation across all locations.
Work included strategy, hands-on content creation, AI-assisted workflows, CRM automation, reporting, and coordination with developers where needed.
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