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Portfolio available at janellarutte.com Janella Rutte is an art director and multimedia designer who specializes in creating thoughtful and engaging visual experiences. She is an art director for the international creative team at Lenskart, where she creates campaigns rooted in storytelling and connection. Before that, she was also formerly a science researcher at the Department of Science and Technology where she lead the UI/UX development and branding for the project i-DRIP. You can find her elsewhere reading, nitpicking film costumes, or taking a circuitous walk around her hometown or in the mountains. She is currently based in the Philippines.…Portfolio available at janellarutte.com Janella Rutte is an art director and multimedia designer who specializes in creating thoughtful and engaging visual experiences. She is an art director for the international creative team at Lenskart, where she creates campaigns rooted in storytelling and connection. Before that, she was also formerly a science researcher at the Department of Science and Technology where she lead the UI/UX development and branding for the project i-DRIP. You can find her elsewhere reading, nitpicking film costumes, or taking a circuitous walk around her hometown or in the mountains. She is currently based in the Philippines.

Janella Rutte Caluag

Art Director, Graphic Designer, Brand Designer

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Portfolio available at janellarutte.com Janella Rutte is an art director and multimedia designer who specializes in creating thoughtful and engaging visual experiences. She is an art director for the international creative team at Lenskart, where she creates campaigns rooted in storytelling and connection. Before that, she was also formerly a science researcher at the Department of Science and Technology where she lead the UI/UX development and branding for the project i-DRIP. You can find her elsewhere reading, nitpicking film costumes, or taking a circuitous walk around her hometown or in the mountains. She is currently based in the Philippines.…Portfolio available at janellarutte.com Janella Rutte is an art director and multimedia designer who specializes in creating thoughtful and engaging visual experiences. She is an art director for the international creative team at Lenskart, where she creates campaigns rooted in storytelling and connection. Before that, she was also formerly a science researcher at the Department of Science and Technology where she lead the UI/UX development and branding for the project i-DRIP. You can find her elsewhere reading, nitpicking film costumes, or taking a circuitous walk around her hometown or in the mountains. She is currently based in the Philippines.

Available to hire

Malolos, Philippines

Portfolio available at janellarutte.com

Janella Rutte is an art director and multimedia designer who specializes in creating thoughtful and engaging visual experiences.

She is an art director for the international creative team at Lenskart, where she creates campaigns rooted in storytelling and connection. Before that, she was also formerly a science researcher at the Department of Science and Technology where she lead the UI/UX development and branding for the project i-DRIP.

You can find her elsewhere reading, nitpicking film costumes, or taking a circuitous walk around her hometown or in the mountains. She is currently based in the Philippines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Art Director at Lenskart Singapore

August 1, 2025 - October 13, 2025

Collaborated with the international creative team to plan and execute story-focused brand campaigns across Southeast Asia and the Middle East that led to up to 200% business share growth for select campaigns. Created website and social media assets that boosted conversion rates and amassed online engagement as big as 3.1 million views.

UI/UX and Brand Designer at i-DRIP

June 1, 2022 - October 13, 2025

Conceptualized the visual identity and designed a streamlined system for the website, app, and brand assets. Designed the user interface of the application integrated within the i-DRIP machine. Mentored four student engineers on the lean design process while researching the technological aspects of IoT and learning about the target demographic of the project.

UI/UX Designer at MOM App

January 1, 2020 - June 1, 2022

- Lead a team of 3 in conceptualizing and designing a community-focused application using the agile and lean design processes. - Won Best UI/UX and Best Minimum Viable Product at the 2021 season of Smart Innovation Generation.